I've loved this book so much that besides having a copy of my own , I've given this book to people as gifts when they have life changes from a new job, or total career change, or a new baby, or a new home or new marriage. It is so good to know that though you may not know what the next step is in your journey or where the road is going to lead or turn, that you are not alone and that Jesus Christ is walking beside you every step of the way. He's leading you and guiding you through mountains, hills, valleys and streams. READ THIS BOOK !!! You won't be sorry and you'll discover your own joy in the journey.

Great book. I bought two of them. One for my brother who is about to get married and one for my sister-in-law-to-be, who just excepted Jesus Christ as her Savior.

I received this book when I graduated from high school and I was on my way to college, and it was by far the most precious gift I received. I laughed, cried, but most of all, I felt totally and completely loved! Max Lucado brings simple every day problems, concerns, and fears and shows that in everything God is there to love and encourage us, as only a Heavenly Father can do. What an awesome thought!

Max Makes a Million is far and away my favorite book to read to my kids. The rhythm of its poetry is remarkable. Its drawings are fresh. Its story delightfully different. I have read many other Kalman books, and this is hands down the very best.

The pictures are great, fun and colorful and it keeps the readers interested. Mine want to know what Max will do next!

If you like e.e. cummings, this book, along with the three other Max Stravinsky books i know, is for you. And your kids might even like watching while you read it to yourself. If you don't like e.e. cummings, you should.

This terrific new book from two of the world's best-known and respected marketers - Stan Rapp and Chuck Martin - contains a powerful surprise for the reader. The title suggests that it might be about the authors' special take on e-marketing -- it turns out to be that, and much more.

The authors actually tackle a full range of enterprise issues from integrating IT and marketing functions to strategic partnerships to email marketing. Their points are substantiated with dozens of examples and numerous case studies. The effect is a convincing and eye-opening presentation of the extent to which marketing does, and should, pervade every aspect of business today.

The thread that that pulls the authors' observations together is the customer-centric philosophy pioneered by co-author Stan Rapp in his and Tom Collin's book, "MaxiMarketing," published in 1986. The result is a well-organized unfolding of ideas and solutions that help the reader understand how new technologies, such as the wireless Internet, might be used to build customer relationships while simultaneously improving a firm's operating efficiency.

Obviously, the authors are high-level thinkers. Many of their ideas stimulated new ideas for my own business, which is the whole point of a book like this. For example, their discussion of how to turn products into "offerings" by surrounding them with value-added services was especially interesting and helpful.

Perhaps the greatest value of the book is that its seven "imperatives" provide the basis for a sound strategic direction. Follow them and there's little doubt the book will live up to its promise of "dominating" the competition. That's especially helpful these days when change is so rapid and so much is new and untested.

Read this book and be prepared for some very powerful ideas and new directions not just for marketing, but for the entire business.

Commit the Seven Imperatives to memory, but not as a mere mantra. This an essential tool bag ready to go to work. 'Max-e-Marketing in the Net Future: The Seven Imperatives for Outsmarting the Competition in the Net Economy' are seven elegantly crafted and clarifying doses of excellent advice that will de-fuzz the out-of-focus business models of many dot.coms, and for that matter, help any company struggling to straddle and merge the old ways of doing business with e-business. Concise examples from over 200 companies from American Express to zoho.com are cited and explained. Real-world case studies and real-world top executives exclusively interviewed, coupled with Martin and Rapp's own considerable depth and breadth of experience, make this juicy reading. Their perspective is bulls-eye. Once begun, I didn't put it down. Using Martin and Rapp's premises for avoiding pitfalls and grasping opportunities, our dot-com has redefined and refined our own business model so completely that we now have a clear path to profitability. We even take the author's message to the Fortune companies we now call on. 'Max-e-marketing In The Net Future' is all about really getting really real.

Max-E Marketing is a book that I read in an evening, put to work in a day, and will be absorbing for some time to come while evaluating and implementing the seven imperatives in my own business environment. I found the pairing of co-authors Stan Rapp and Chuck Martin to be a master stroke. The combined power of their marketing savvy, e-business vision, and journalistic discipline yields a clarity of thought and usefulness of principle that should help any business executive who is determined to outsmart the competition in the Net Economy. But what really sets this book apart is the rich mix of real-world examples. They represent a range of companies and industries so broad that every reader will find a way to relate to every major point. The seven imperatives each reflect straightforward click-and-mortar business strategy, yet they are presented here as marketing strategy. Lest a reader miss the point of that, the authors deliver the message one more time in imperative number seven: "Make business responsible for marketing and marketing responsible for business."

I read this book because my friend recommened it. Dobermans are my favorite breed of dogs, so enjoyed reading it.

It's about a Dobie (Doberman Pinscher) named Max who wanders away from his owners while on vacation in the Sierras. He was chasing a squirrel when he fell from a cliff. His owners call and search for him, but give up. They finally end up believing that he is dead, and return home.

Meanwhile, Max is trying to survive. Will he survive? Or wil he finally die of hunger and dehydration? You have to read to find out. This book is a real tearjerker and made me cry in several parts.

I recommend it to anyone, especially for those who have a dog.

This is a great book. My dog is a doberman and she's named Max so when I found this book I quickly bought it. My dog is dying of cancer and it's a good insparation.

I read this book as a child and have never forgotten the terrible odds Max overcame after being lost and injured in the wild while on holiday with his family. His triumphs inspires persistance while teaching about loyalty. I think it was based on a true story, but it's been a few years since I read this amazing book.

Pidgin to da Max is da bes'! I just discovered it recently when my friend gave it to me as a gift. She is a local girl and is always trying to teach this lolo (me) pidgin. I'm grateful to have such a great (live, human) instructor, with correct pronunciation and inflections, and this book offers excellent supplemental support to her teachings, but -- as it warns, do not attempt to use it on its own to develop fluency in pidgin, unless you want to invite strange looks (and trouble!)

My favorite part of the book is the illustrations -- they are hilarious! Especially the 'Wot? I owe you money?' for the guy with the staring problem. Douglas Simonson has a gift for capturing just the right facial expression in a very simplistic drawing in order to breathe meaning into each phrase or term.

To sum it up -- use this book to give you laughs, or as a quaint reminder of the islands. Accurate though the definitions are, it should not be considered an exhaustive instructional book. Having said that, bravo - this book is awesome!

This is an awesome book! Loved it since I was a little kid growing up in Hilo. Only thing is - if you one haole, no expec em fo teach you how speak da kine. English: If you're a foreigner to the islands, dont expect it to teach you how to speak pidgin english. You'll end up sounding like an idiot, may get some locals laughing. Enjoy the book, it's great. Just please, please dont think it will turn you into a Hawaiian! :)

My husband and I were both raised in Hawaii. We moved to California about 3 years ago. During that time, my husband has forgotten most of the local slangs from home. I bought this book so that when we go home, he'll be better able to converse with friends and family! Great book if you want to understand and be understood in Hawaii!

As a futures researcher at the Copenhagen Institute for Futures Research I have read tons of books on the information society. No one - absolutely no one - has been as powerful and innovative as Max Boisot's. He handles the most important aspects of information and knowledge and synthesizes them in one outstanding theory: The Information Space.
The framework generates insight after insight. After my absorption of it, I simply can't resist using it in my own research and consulting. It has for example helped me evaluate business plans and think about different subjects as national strategies on education, e-communities, trade associations, innovation strategies and the philosophy of social sciences.
Read this book and learn to think about the emerging society!

The decision to read a book, any book, is an exercise in cost-benefit-analysis, usually conducted under conditions of uncertainty (Boisot, 1998). This review strives to mitigate this uncertainty and instigate you to read it!

Boisot delivers a genuine new perspective on knowledge assets quite distinct from the existing knowledge literature. First he states that knowledge is embedded in physical objects (public knowledge -like a pack of Marlboros - understood as a pack of cigarettes of a certain quality and length), in documents, and in individual brains. He builds a three dimensional Information-space consisting of codification (codified - uncodified), abstraction (abstract - concrete), and diffusion (diffused - undiffused). Plot these elements on three axes of a three dimensional rectangle and you got Boisot basic mental model. In this box (I-space) the movement of knowledge results in the Social Learning Cycle (SLC). The SLC consists of 6 phases, respectively Scanning, Problem Solving, Abstraction, Diffusion, Absorption, and Impacting. This model fundaments subsequently the rest of the book in which he illustrates the value of knowledge, two learning theories (the N-learning strategy - hoarding knowledge and S-learning strategy - sharing of knowledge), culture in relation to knowledge (identifies the centripetal culture - tunnel vision and the centrifugal culture - promotes learning), core competence and strategic intent, the impact of IT on knowledge and finally applies I-Space on two companies, Courtaulds and BP oil exploration business. The theory Boisot used to build his model and arguments are very fundamental - deep-rooted in classic philosophy-, economy-, and chaos and complexity theories. However the major added value provided lies in the massive multifaceted range of examples offered, very intelligent and smart entrenched.

Knowledge as keyword in the Amazon search engine generates more than 9000 books. However the number that fundaments the basic knowledge theory infrastructure doesn't exceed 25. There are essentially only a few you want to read the rest is all derived from this small number. Boisot book (next to Nonaka & Takeuchi) is certainly one that falls in the in the 25 cluster in view of the fact that it's an outstanding unique mental model clarified by smart examples. Downturn of his theory that's it very difficult to apply in a practical situation, nevertheless read it (absorb and exploit) and capture valuable 'knowledge' on knowledge theories.

It would be difficult to over-estimate the value of this book. It is very important contribution to our understanding of how to build and manage knowledge assets and, in particular, the rules by which knowledge gains and loses value and 'travels'.

It is directly useful to business people who have to wrestle with strategies for managing knowledge. It is also a formidable piece of analytical architecture that links the management of knowledge assets to economic theory and learning theory. Considering the depth and range of the original thought packed into it, the book is surprisingly readable, partly because of the clarity and relevance of the examples with which the author illustrates his concepts.

Perhaps of widest importance is the clarity and precision of the definitions offered, in a field in which the definitions have been notably 'muddy'. One of the things I have gained from reading the book is a much clearer 'mental model' of what knowledge management is all about, its dynamics and linkages, and what is happening at various stages in the development, codification and diffusion of knowledge.

Because of its depth, density and range, absorbing the content requires real effort, but the effort is very worthwhile. It has several different audiences.

Knowledge managers: Those directly responsible for knowledge management will want to read and understand this book in full.

Business Strategists: The book provides a coherent and well argued rationale for developing strategies around the exploitation of the value in knowledge assets, based on the clearest explanation of the dynamics of knowledge value creation and dissipation that I have seen.

Managers of Organisational Change: Anyone concerned with organisation change also needs to understand the underlying concepts for their relevance to strategies for learning and to the shaping and linking of organisational structures.

Economists: Chapters 2 - 4 provide economists with a re-conception of the production function around data as a factor of production, and an explanation of the nature and dynamics of information value that is both challenging and important in integrating the realities of information and knowledge value into economic theory.

Those with a more peripheral or general interest in knowledge management should at least read: • the Preface, which is a 2 1/2 page masterpiece in the expression of the central concept in a compressed form, • pages 12 - 14 and 18 of the Introduction and • they should scan Chapter 3: The Information Space (I-Space) to understand the author's three dimensional construct and its use. J-C Spender's short Foreword is also valuable in putting Boisot's work in context with other work, particularly Nonaka and Takeuchi's The Knowledge Creating Company.

If general readers are tempted to go further, they will find an extraordinary range of thought-provoking concepts along with quite a lot of material that may be familiar from other writers: Boisot's primary aim is to get us to think differently about our world and to recognise that much of our current thinking about information and knowledge is grounded in the very different world of the energy based economy. He provides an alternative framework that is rigorous, persuasive and practical.

A great book for Max and Ruby fans! It's not too long with just a few sentences on each page and the illustrations are great! It holds my 3 year olds attention all the way through and even gives the parents a chuckle when Max comes back with his own answer of "Because!!" (I'm sure that's just payback for all the times our kids have to hear that answer!) I highly recommend this book!

We absolutely love the Max & Ruby books. Max's Christmas was one of last year's gifts to my toddler munchkins. They love it and they just can't get enough of Max and his bossy-but-loving sister, Ruby. Max's Christmas takes Max through the Christmas Eve bedtime preparations, with Ruby helping him brush his teeth and put on pajamas. "Why?" asks Max. "Because," says Ruby. Max wants to know why he can't stay up to see Santa and, after Ruby puts him to bed, he decides to take his blanket downstairs and just see for himself. Max falls asleep, Santa comes down the chimney (Santa is a bunny, of course), and Max wakes up. Santa tells Max to go back to sleep. Max asks, "Why?" Santa replies, "Because!"

Kids love this book because they identify so completely with Max, even kids who don't have bossy big sisters. Max's adventures mirror those of all little children who are trying to figure out their often confusing world. ... A full Max & Ruby library is one of the best ongoing gifts for pre-school children.

Rosemary Wells' Max and Ruby books are the best books for small children of all time, and Max's Christmas is the best of the best. The focus of the book is Max asking his older sister Ruby a thousand questions about Santa Claus that she can not answer (until, an exasperated Ruby finally screams BECAUSE! and refuses to answer any more questions). If you've dealt with any 2 to 4 year old at Christmas time, this will seem so real you won't be able to keep a straight face. It's just a pure delight.

The illustrations are more detailed, and the colors more interesting than in the Max board books. It's done in a way that the pictures all look bathed in candlelight, which creates a perfect atmosphere for the book. That's one of the things that makes this book even better than the other books in the series.

The recommendations for this book say it is for toddlers to pre-school children, but my kids continued to love it and want to hear it every year until they were about eight. My son loved it so much that I have him on tape reciting it by heart at age three.

If you have little ones to read to at Christmas, this is a must-have!

Join Max and Ruby on a ride through UP, DOWN, and in BETWEEN. Max, the playful little bunny and his big sister Ruby are at it again in this charming little board book titled "MAX's Ride." Older sister Ruby stands on top of a hill holding the handle of a baby carriage (or shall I say "bunny" carriage) while little brother Max is seated inside primed for the ride of his life. "GO! said Max. DOWN went Max. STOP said Ruby." Max flies OVER a bump, OUT of the carriage, and UP into the air. Ruby runs UNDER a clothesline in an attempt to catch him. Max sails BETWEEN two trees, slides back INTO the carriage, and crashes into a pile of newly fallen leaves, "STOP said Max." This is a delightful little tale about two mischievous bunnies, that teaches verbs and prepositions.

The text is very short, it is only ten pages long, and Ruby's expression when she prepares to let go of the carriage is priceless. "MAX's Ride," is a board book that measures 7" x 7" x ¼". The illustrations are bright, colorful and expressive, however, the wording is a little awkward to read aloud, but not as difficult as some of the author's other books. Birth and up.

My fourteen month old daughter loves this book. She carries it around with her wanting it to be read to her all of the time. When you open the first page she shouts GO! (the first word on the first page). The pages have only a few words on them keeping my daughter's attention. The words are very descriptive and make this book very easy to animate. You can take your child along with Max on his ride as you go up, down, over and between-- all the while she is bouncing on your knee.

I love this book. My five-month-old daughter seems to love it too, and wants me to read it to her over and over. Maybe it's because I get such enjoyment out of it and it's contagious. The final spread, with Max's dopey, happy expression is gorgeous, and I can imagine him saying STOP with a satisfied, exhilirated sigh.

Max wants Ruby's doll, Emily, but Ruby will not part with her. Max has a house with 2 chimneys, 3 soldiers, 4 bears, etc. but all he wants is Emily.

This is a cute counting book, especially for fans of this charming brother-sister bunny duo. But the ending is rather abrupt and always leaves my child wondering what happens next.

This a good book for any child of all ages to read. I am only 15 and I love Max. I watch the show whenever I can. I am proof that you can never be too old for things that are considered to be only for children. Parents or relatives that have or know a child, this is a very good book that is funny and has good pictures.

My 13-month-old son has loved the pictures in this book since he was a tiny infant. He still loves the book. The story is very sweet, and it quite stands alone - unlike some other counting books, which have no "plot" aside from the numbers. I also appreciate that the boy-rabbit Max is shown to want a doll and that his sister (ultimately) thinks Max's trucks, soldiers, etc. are desirable toys.

I love to give this book as a new-baby gift. It is a delight!

Max McLean makes the New Testament come alive with emotion. His passionate reading holds my interest and brings the stories a reality that other cassettes lack. The volume is annoying, however, because it alternates between too loud and too soft -- and I have to continually adjust it. Also, the background music is a bit distracting. All in all, though a good purchase.

This dramatic audio presentation is a fresh approach to discovering the biblical authority and wisdom of the New Testament through hearing the words of scripture spoken outloud. Listening to narratives is not new to anyone, however, the availability of audio recordings today of artistic and spiritual merit through advanced technology are new. Several times I have been transfixed listening to the narratives spoken by Max McLean while driving in my car in heavy traffic as well as during the quiet times I have had sitting down in my favorite chair, listening to the CD recording at home. In spoken dialog, he takes on the persona of the person speaking, and the reader begins to sense flesh and bones and emotions behind the words. Max's voice engages your attention and you desire to know and hear more. You ask yourself, "What does this mean?" I recommend this recording for all ages because it is a wonderful, enriching way to learn. At times I have followed along in the bible seeing the written word at the same time Max was speaking the words outloud. For any serious student of the bible, the recordings will add depth, insight and meaning to scripture. Just as some readers enjoy finding text in books or in poems that seems to jump off the page, listeners of Max McLean's can find joy in experiencing spoken words jumping out at their ears, making them want to hold their breath as they lean forward to hear more.

This is the best audio bible I've ever heard. Max McLean's dramizitation supersedes Alexander Scourby's King James version (no disrespect intended). McLean puts you in a time machine and takes you to the streets of Jerusalem to walk with Jesus. He makes you feel the passion in Paul's letters (especially the eighth chapter of Romans). You will find yourself rewinding your tape frequently because you will be hearing things that you missed in your reading. McLean's unique, dramatic style is very helpful for scripture memorization as well. This is one of my most prized biblical resources. GET IT!