As anyone remotely involved in marketing professional services will quickly discern, this academic view bears no semblance of understanding of the unique qualities of marketing a law, accounting, or consulting firm. The authors attempt to fit professional services marketing into a framework of product marketing, resulting in irrelevant, discredited and useless concepts. Furthermore, the book is loaded with factual and conceptual mistakes. Any attempt to build a marketing structure for professionals based on this book is doomed to a vast waste of time, energy and money.

As any self-employed lawyer, consultant or accountant knows, selling services can be much tougher than selling widgets. The major professional service firms employ huge marketing staffs whose job is to convince potential clients that they need the company's expertise, and to differentiate that expertise from all other competitors. Three marketing professors - Philip Kotler, Thomas Hayes and Paul N. Bloom - have distilled the strategies and techniques designed to accomplish this daunting task into this comprehensive text, which we from getAbstract recommend to anyone running their own services firm and to all those charged with marketing the majors.

This is the update of Phil Kotlers ground breaking first edition on Professional Services. The involvement again of Bloom and the addtion of Hayes has added a new dimension to the work. This book starts with a great introductory section which lays a good gounding and then develops clear and concise apporaches to marketing in this complex sector. Good cases and examples allow you to work through your own business and the book is structured logically to bring clear insights. If only professional services firms had this book open on their desk they might avoid some of the most obvious pitfalls, like appreciating the service from thier clients point of view, improving planning and tactics and ultimately providing better value. A must read.

Even the biggest Paul Thomas Anderson fan will admit that his scripts don't read that well. He makes basic spelling mistakes and tends to run on with his incoherent, "realistic" monologues. His movies are salvaged by good actors, and his sense of sound and visual storytelling. In any event, this book is a big disappointment. If you're expecting something comparable to Newmarket's Magnolia script book or even Faber and Faber's Boogie Nights script book, think again. The gimmick here is that the multi-colored script revision pages are published, instead of a single draft. The result is only 90 pages and, since many of the pages are script revisions, some of the pages are half empty. Also, unlike the previously published PTA scripts, there's no introduction. Unlike the Magnolia script, there are no stills. Hell, there isn't even text on the back cover of the book. This is as bare-bones as script books come. As far as I can tell, PTA doesn't really care about his fans anymore. He's stopped recording commentaries, writing introductions, or soundtrack liner notes. At least he still makes good movies.

I love being able to read P.T. Anderson's shooting scripts. His films are fabulous. I believe one of the negative reviewers partially misses the point when harping on the misspellings, the rambling monologues and how PTA's scripts are saved by the actors. The whole point of a script is that it is the first rough draft -- the framework -- upon which a movie is built. Of course there are going to be improvements between the script and the final product. The reason to buy this, or any, shooting script is to see how the project evolved from script to screen. In the case of Punch-Drunk Love -- much more so than Boogie Nights or Magnolia -- it's fascinating to find that almost every important scene was tweaked, sometimes in a major way, before this wonderful film reached the screen. ... It's a great chance to get some insight into the stages of the creative process of one of America's finest directors. ... BOTTOM LINE: Does this book have all the bells and whistles of the Boogie Nights and Magnolia shooting scripts? NOPE. Is it essential for the PTA fan? YUP.

One of my new favorites, "Punch-Drunk Love" is a unique and spectacular story about a man who doesn't know how the face the world around him. That man is Barry Egan. He has seven sisters who have verbally abused him since he was little, causing him to, now all grown up, get into violent outbursts. Barry's a quiet and shy guy, but if his button is pushed things can get out of control. He meets Lena, a very strange and peculiar girl herself. Love falls upon these two, but Barry's even facing more problems after being blackmailed by a phone-sex operator. But when all else fails, he knows that he has a love in his life in this very oddball and dark comedy.

I'm glad they came out with a script version of the film that you can buy. Paul Thomas Anderson has written a magnificent picture that's so easy to relate to , it's scary. The stuff that occurs you can see happening in real life. It's realistic and surreal at the same time.

This is the shooting script, on blue, pink, and yellow colored pages that symbolize when the revisions were made. Technical terms such as camera angels are included as well since it is a shooting script. Even little changes are mentioned as well. I love the dialogue that was written and you can tell that P.T. had Sandler in mind for the part, because nobody else would've been able to pull it off. While it's not your typical comedy, I thought it was hilarious. It pretty much follows the movie, although some things aren't there or changed due to changes that occurred during the shooting. It's pretty much all there for the most part.

"Punch-Drunk Love: The Shooting Script" is a great purchase for anyone who loved the film. It may not had been the most popular movie to come out of 2002, but it's #2 on my list. The pages fly by with ease, and when you're done with it you want to read it again. I can't wait for this movie to come out on DVD. I'm counting the days. A spectacular script for a spectacular film.

I want to find some problems of 4-colouring and the literature of the problem.

I have had Dr. Kainen in math class and he is a brilliant man, although I have not had time to read the entire work, I am sure it is excellent and on par with his college course teaching

This book contains surprisingly many details on its 262 pages. The print is small and hardly any sentence is wasted. It makes a very accurate impression. I easily trust the authors on their facts and arguments. They seem to be knowledgeable and close to the field. Personally I would prefer larger print, more sentences per idea and a little wider scope in topic.

I read this book. Most of all, it clearly explains what is GIOP, IIOP, and CORBA message mechanism. You can understand how CORBA message flows from client to server object. Moreover, if you are interested in security, it is the first starting point to be studied. However, it's content is so limited that I can't get more than the inner mecahnism about message between objects. I hope that the author of this book will write more about layer above message mechanism.(i.e. what CORBA stub, skeleton really do for our objects)

While Malebranche does give a virtually complete account of his system in the Search, it's in bits and pieces throughout the (lengthy) work. If you're looking to learn what Malebranche's system was, I recommend instead getting his Dialogues on Metaphysics and on Religion, which are a much more concise and direct explanation of his system. Indeed, I'd recommend reading that book before this one regardless of your ultimate aim, since as this is a translation of the last edition of the Search, you'll find Malebranche himself often points the reader to his dialogues rather than go over everything again, and I'm not one to argue with the author!

So now you're probably wondering what this book actually is. Well, it's a treatise on method, much like Descartes' Discourse on Method, and shares much the same view as that book; hardly surprising given that Malebranche was a Cartesian. In other words it's an argument for the Rationalist method of enquiry, that is, starting with self-evident truths and deducing new truths from those. Malebranche also gives other pithy advice, such as not taking every word ancient others say to be true just because it's highly respected on so on. In addition he also goes into some detail about how Original Sin supposedly messed everything up and made us slaves to our senses.

And that's pretty much it. I recommend you read it at some point, particularly if you have a Rationalist bent yourself, but make no mistake, there are many other works that are better and more important to read before this one. What ultimately lets it down is that it's simply too long for the amount of material contained within.

Malebranche's importance as a philosopher has been rediscovered in the past 50 years. I say "rediscovered" because Malebranche was extremely influential in his time--garnering disciples both on the continent and in Great Britain. Locke, Liebniz, Berkeley, Hume, Reid, et al. owe much to his work. In the Search we find Malebranche's main arguments for the doctrine of vision in God and occasionalism. This latter theory held a prominent place in the 17th century as a solution to Descartes' famous mind-body problem. Of Malebranche's work, the Search is the most important, containing a nearly complete account of his philosophical and theological system. One note of caution, the Malebranche of the Search after Truth did have a tendancy to ramble (not unlike Locke). In reading it, one will have to wade through tedious sections on the psychology of those who take themselves to be witches or werewolves and the optical illusion of the moon's image on the horizon. However, Malebranche's opus is worth reading, especially for anyone interested in the development of philosophy during its most elegant time.

Having previously read "Netware Professional Reference" by Karanjit Siyan, I hoped this edition would follow in the same light. This book is a real help for network administrators as it gives good examples and solutions of day to day problems.

This book is designed as a reference not a study guide.This is one of the best Intranetware books I have read to date.

I have all of my "favorite places" marked for quick reference. The book is not organized to study for CNE exams. However, it has the information for Intranetware Network Administrators need for managing their networks. It contains a great index for quick look-ups.

Predator was an excellent movie. Taking what could have been an any day average action sci-fi movie and turning it into an A rate. Unfortunately, the novel does not keep up it's end of the deal. Novelizations are generally supposed to expand on the movie. Going into what the movie cannot explain and answering questions that the movie cannot show. The predator in the book and the predator in the movie are very different. The predator in the book can change shape, control animals, and see from the eyes of any creature it chooses. The book also has much more profanity than the movie, takes all of the humorous one liners from the movie and changes them into weak, boring one liners, and changes the main character Dutch from a cool, hard core guy into a mean, uncaring, almost evil hard core guy that no one really likes. I think it could have been done much better. If you like the movie, you can read the book just to see the differences from the movie, but it's not going to add much new to the experience.

A much more engrossing and captivating story than that contained in the movie of the same name, Predator tells the story of an elite military rescue unit sent into the jungles of South America to rescue American hostages.

After a thrilling and bloody firefight at the enemy base, the men begin their long trip to the helicopter rendevous point. Along the way, they are hunted and killed, one by one, by an unseen creature that uses the jungle to hide. Finally, only one man remains, left to hunt the hunter and free the earth from it's carnage.

The book maintains a nearly impossible breakneck speed from start to finish. Not only is this a finely crafted science fiction story, but it is also a glorious Rambo-style novel full of big guns and even bigger battles. A great and wholly satisfying read.

Great info. Really helps you consider important aspects of a major. Highly recommend this for high school seniors and those in their first or second year of college.

"Commentary on Saint Paul's Epistle to the Galatians" is a collection of lectures on Galatians by St. Thomas Aquinas during his tenure as a professor the University of Paris, as recorded by a student. The book consists of six chapters, each with 5-9 lectures. Each lecture begins with a few lines from the Epistle. He then mentions a few points about the quoted lines, frequently doing this twice in the lecture.

The subjects of the Epistle include the questions of the relative importance of faith and works and the question of the role of the Jewish Law in Salvation after the Resurrection of Christ. I found that St. Thomas' explanations opened my mind to some meanings within the Epistle that I had not previously seen. For these insights alone this book is very worthwhile.

There are people who will start reading this book then about 100 pages into it realize that it's going nowhere fast. Take my advice and keep reading. It gets much better, and more interesting. The ending is really good, and might have even upped this review a star.

ac

This novel, contrary to some of the other comments, is a wonderful piece of literature. Although not the most uplifting, it is a great example of Hardy and Deterministic and Naturalistic fiction. Despite Tess' best efforts (like Jude in the other Hardy novel), she is unable to escape the poverty and misfourtune which she attempts to leave behind. Although somewhat lengthy, the novel is one of the better pieces of British fiction to come out of the period.

my language arts teacher had my class choose a book to read. I had no idea what I wanted, because she wouldn't allow me to read anything by Stephen King, and I had no other ideas for something worth reading. My friend suggested Tess of the D'bervilles, and so I took it from the school library.

Unfortunately, I started reading it a week before I was supposed, and finished it the next day, and so I must choose another book to read for class.

This is an excellent book that makes you think about what women had to go through a few hundred years ago. It makes you think about the complete lack of backbone shown in Tess untill the very end, when she finally realizes the injustices done to her were NOT her fault. You must remember that she had not been brought up to understand certain things, and could not have understood how to cope, or over come with problems that many women of her time had to face.
The ending was excellent, and rather sad.
If you enjoy learning about history, I suggest reading this book.