If I ran a public relations firm, this book would be an important part of the welcome kit for every new hire, no matter how senior or junior. An excellent corporate communications primer!

Once a stodgy and sleepy thing, today's business news media is anything but fueled by a national obsession for investing. Business news has become the hottest media sector in America and the world. Which is wonderful news for companies that can get their intended message across, and seriously bad news for those that can't. They risk being ignored, misrepresented, or-worst of all-left vulnerable to damaging hearsay and rumour.

The rise of the business news media, the emergence of the consumer-investor, and the technological developments that have opened up the world into a 24 hours-a-day, 7 days-a-week superstore of information and opinion have occurred almost overnight. So swift are the changes that even companies considered to be leaders in communications are scrambling to keep up. Consumers of news, too, are overwhelmed with information overload, uncertain about what's reliable and what's not. And yes, even the media are having difficulty keeping up with its own growth in terms of finding talent to keep the big new media pipeline full of credible and useful information and insight. Everyone on all sides of the new media equation is struggling to keep pace.

This book is for those who want to understand more about the increasing dynamic relationship between companies and the news media that covers them. A company that blames the news media for creating or contributing to its problems is misleading itself. Similarly, a reporter who blames a company for trying to promote or protect itself through public relations-and thereby somehow "obscuring truth"-is failing to understand that a company's main reasons for being are to survive and succeed, not cater to the news media's agenda.

In between what a company wants and what a reporter wants lies the issue that is the focus of this book. It is, quite simply, a knowledge gap. Many companies, particularly young ones, don't know how to tell their stories to the media properly. Many reporters, particularly those new to the business beat, don't know enough about the complexities of business to make sense of information and give it meaningful insight for their audiences. Complicating the process is technology, which gives both sides the false impression that the ability to move more and more information around the world 24 hours a day is useful. Without context, this information overload is far from useful-it is downright confusing. Add to this a growing hunger for insight, not just information, from a new generation of consumer-investors who are taking more responsibility for their financial futures, and the knowledge gap becomes even wider.

Companies that understand the knowledge gap and take steps to close it will see benefits. Most established companies that have been around the media for some time get the point. But many young, small companies, particularly those that are newly public, may not have caught on the issue. They haven't learned how to promote or protect themselves. It is these companies, especially, and the executives who run them, that this book is directed.

If you manage a company, whether small, medium, or large, there are a couple of things you need to do to make sure the gap between what you do know and what you don't know doesn't get wider. Because if it does, the consequences can be serious. And in an environment where the media are a determining factor in the success or failure of your company's reputation, you cannot afford to ignore what's going on.

First, make sure you incorporate communications, particularly media relations, into your strategic business plan. Communications should be as important as manufacturing, sales, and distribution. Through communications, including many of the aspects covered in this book, you can stay plugged in. When done properly, communications can be an excellent way to get your messages out and to receive information and insight from the environment in which you do business. A communications effort does not need to be elaborate. But you must get started. You must be part of this new environment. Every day you lose, you fall further behind.

Second, get professional communications help if you don't already have it. Consider good communications and relationships with the media to be as serious an issue as any other in your business. Just as you wouldn't think of attempting a merger or acquisition without an investment bank, or making a substantial investment for your company without a financial advisor, or tackle a serious legal issue without lawyers, you cannot face the media without the help of Public Relations professionals. The media is a specialized world that requires specialists to manage on your behalf. A reliable public relations agency or consultant can put together an effective plan, including proactive, reactive, and crisis elements, at a relatively modest cost.

In a nutshell, Total Exposure is the first book to offer senior executives and Public Relations professionals both a clear understanding of the transformation of business journalism and practical guidelines on strategically managing their company's image in this new environment. It explains how to:

* avoid overexposure by targeting credible journalists and media forums * find the right spokespeople and train them to say the right things * think like a reporter, understanding story angles and agendas, and more

With the exception of the introductory chapter, each of the 12 chapters of this book is summarized in bullet form at the end in a 'Summary of Trends' section and a 'Lessons for Companies' section.

Gustav Carlson is head of media relations for a major Wall Street firm, PaineWebber. He has been a business editor for both the New York Times and the Miami Herald and a vice president at Hill & Knowlton in New York.

Reviewed by Azlan Adnan. Formerly Business Development Manager with KPMG, Azlan is currently Managing Partner of Azlan & Koh Knowledge and Professional Management Group, a consulting practice based in Kota Kinabalu that represents global reputation management firm Shandwick International in Sabah. He holds a Master's degree in International Business and Management from the Westminster Business School in London.

Total Exposure serves as an extreme eye opener for the average businessperson and a useful guide for the public relations professional. Carlson's examples add insight to the whole media frenzy, and how the media shapes the business the public receives.

The best candidates for this book are those who have purchased or are planning to purchase a Craftsman-style home; however, that should not exclude those who just want to replicate the style in their decor. Although there are many style characteristics of the Arts & Crafts era that are easily identified, this book sheds light on a wide spectrum of pieces with literal authenticity.

While not a complete collection (items such as light switch coverplates and heating register covers are not included) these reproductions of Stickley's catalogs are the perfect foundation for those looking to purchase Craftsman-style interior accents.

If you desire to maintain as much as possible the look of the Arts & Crafts movement in your interior design, this book should definitely be a staple in your library.

The photography is the old original work, and while it's not up to today's standards it is nice. There are prices for each piece, which is amusing, seeing a $12 price for a table.

There are measurements for most of the pieces, which is not surprising as the furniture was sold via catalog. There are no plans, this is from a catalog to sell furniture, not plans. But, between the pictures and the measurements you can develop your own plans.

There is also some history and text pages from Stickley's catalog/magazine.

This is one of the most incredible books I've ever read, on healing and its deeper implications. Don't miss it.

This is probably the best work on healing I have read so far; I am now on my third reading and it will not be the last as there is so much in this book to chew on. Whitmont, who was born in the early part of the century, is (if he's still alive) an M.D. and psychotherapist, and also well versed in homeopathy, alchemy, chaos theory, the theories of Rupert Sheldrake and David Bohm, and many other topics such as art, literature, and drama. He has a truly broad intellect as well as a highly developed intuitive sense. I would say his ideas are firmly within the humanist tradition, without any New Age leanings. Indeed, he shows that in healing, darkness is just as important as "the Light"--for the darkness is where one goes to mine the gold of the deepest human experiences. He does not approach the causes of illness from the standpoint so prevalent today of "we cause our illnesses by not dealing with our emotional or soul issues." Rather, he points out that illness, as well as all phenomena, proceeds from a deeper level of reality whose patterns are not readily discernible or understandable when viewed from the three dimensional reality we inhabit. Although I cannot summarize the book well because it contains so much, I would say that his basic stance is that everything of the visible world is rooted in an invisible reality, an "implicate order," (to quote physicist David Bohm) and that in healing we must take that implicate order into consideration just as much as we do the physical reality of the illness. His way of doing this takes up a good part of the second portion of the book. (The first portion explains his way of looking at man, reality, and the universe, with an interesting first chapter on homeopathy.) I highly recommend this book to any healer, whether you are a nurse, physician, psychotherapist, energy healer, somatics practitioner, whatever.........it's not necessarily an easy read but it will open up many dimensions of the healing process to you.

This volume is a selection of writings from the Collected Works of Carl Jung (1875-1961), a selection focusing on the "feminine". In Jung's psychology, the "feminine" can mean several things, including: (1) the consciousness of real females; (2) an aspect of the Unconscious in males called the "anima"; and (3) an archetype of the creative matrix of existence in all human beings. The writings in this volume discuss principally the second and third of those. These selections are in chronological order, so one can trace the development of Jung's ideas. Several mention the interactions of "anima" and "animus" (the unconscious contrasexual elements, in men and women respectively, which play a vital role in both romance and spiritual unfolding) - indeed, that is the main subject of the earlier selection from "Relations of the Ego and Unconscious" (1928) as well as the closing selection from "Aion" (1959). The long central selection, "Psychological Aspects of the Mother Archetype", and "The Psychological Aspects of the Kore" both use mythology to illustrate what Jung saw as fundamental psychological issues for all human beings. This book would be disappointing for someone looking specifically for writings on women's issues; however, anima & animus are central ideas in Jung's conception of gender relations, and his clearest expositions of those subjects are collected here. Furthermore, this book would be of great interest to anyone looking at larger issues of how the "feminine" is conceived across cultures and across time.

This volume is a selection of writings from the Collected Works of Carl Jung (1875-1961), a selection focusing on the "feminine". In Jung's psychology, the "feminine" can mean several things, including: (1) the consciousness of real females; (2) an aspect of the Unconscious in males called the "anima"; and (3) an archetype of the creative matrix of existence in all human beings. The writings in this volume discuss principally the second and third of those. These selections are in chronological order, so one can trace the development of Jung's ideas. Several mention the interactions of "anima" and "animus" (the unconscious contrasexual elements, in men and women respectively, which play a vital role in both romance and spiritual unfolding) - indeed, that is the main subject of the earlier selection from "Relations of the Ego and Unconscious" (1928) as well as the closing selection from "Aion" (1959). The long central selection, "Psychological Aspects of the Mother Archetype", and "The Psychological Aspects of the Kore" both use mythology to illustrate what Jung saw as fundamental psychological issues for all human beings. This book would be disappointing for someone looking specifically for writings on women's issues; however, anima & animus are central ideas in Jung's conception of gender relations, and his clearest expositions of those subjects are collected here. Furthermore, this book would be of great interest to anyone looking at larger issues of how the "feminine" is conceived across cultures and across time.

This edition includes exerpts from many of the works recently published by Princeton. Gave me some very valuable direction toward the volumes I was most interested in pursuing (The 20 Princeton volumes are well documented in the Bibliography). It's always valuable to read the original author rather than his disciples (or detractors). Favorite quotes: "I for my part prefer the precious gift of doubt, for the reason that it does not violate the virginity of things beyond our ken." (p. 544) and "Paradox is one of our most valued spiritual possessions." (p. 553)

True, Freud may claim his place as the father of modern psychology and psychoanalysis, but his protege and rebellious son Jung has developed his own unique ideas about the unconcious and about man himself. Expecially when compared to Freud, Jung's writing is boistrous, passionately scholarly and even exciting. His synthesis of alchemical and religious symbol into the theory of collective unconscious has been enormously influential on psychology, and is much more interesting than Freud's often-tedious theoretical work. If anything, he is far more fun to read than Freud ever was, and any reader looking to escape his narrow Oedipal strangulation should find Jung refreshing and engrossing reading. If for no other reason than his historical significance, Jung is also a great read. Well worth the time and effort

This is a biography of Carl Jung (1875-1961), but so much more than that. It traces his life and professional development, drawing on letters and extensive quotes from the Collected Works. It is profusely illustrated, not only with photographs of Jung and the relevant people and places in his life, but also with his drawings. After Jung's break with Freud in the early 1910's, Jung went through a about a decade of professional isolation and rich personal growth. During that time, he kept a journal called the "Red Book", which he decorated with drawing and paintings based on his dreams and active imagination. Many striking images from the Red Book are reproduced in this volume: a drawing of Philemon, Jung's inner spiritual guide; the viscerally disquieting "Meeting with the Shadow"; and a singularly captivating image, "The Light at the Heart of Darkness". Photos of Jung in his travels and at his house in Bollingen round out this engaging visual tour of Jung's contribution. This is a wonderful introduction to Jung's life and work, especially for someone of an artistic inclination.

A very fine collection...with plenty of glimpses at Jung's trans-analytic speculations and personal reactions. Soulful and, in places, very funny too.

...you must have this; there are treasures here you won't find anywhere else. One of the finest collections of Jung and Jungiana I've seen.

A must! if you are interested in C.G. Jung and his psychology.

Why is "C.G. Jung Speaking" a must?

FIRST OF ALL, simply because the Collected Works doesn't include the information found here. These are not works of Jung, but the works of others--interviews, characterizations etc. In other words, you will find some information here which you could only dig out with great difficulty, scattered in numerous works.

SECOND, in the interviews Jung is sometimes caught off-guard by a surprise question, and so, forced to develop on the aspects of his theories that he may perhaps have though self-explanatory.

THIRD, you see Jung through the eyes of others -- Esther Harding, Charles Baudoin, Michael Fordham, Charles Lindbergh, and others.

Some subjects, touched upon in this book:

- Jung's own type, according to his typology (Introvert. And Thinking, Intuition, Sensing/Perception, and Feeling, in that order)

- Freud's type (extravert--hence his pleasure principle)

- Adler's type (introvert--hence his power complex)

- The psychology of dictators (Hitler, Mussolini, Stalin, and, yes, Roosewelt)

- The nature of intuition

- introvert vs. extravert intuitives

- Creative achievement

- Jung's breaking with Freud.

- Jung and Nazism/anti-Semitism (Jung defends himself in December 1949)

And the somewhat transcendent questions:

- God

- death and life after death

- astrology and alchemy

Edited by William McGuire, executive editor of the Collected Works (CW), in collaboration with R.F.C. Hull, translater of CW, it is no surprise to find that this excellent book contains numerous references to CW, as well as a comprehensive index.

If one has read some of Jung's scientific books, or any of his books, something in each is touched upon in the Dream Analysis seminars collected in this volume. Jung, over the course of about six months of weekly lectures, analyses the dreams of a male patient in his late forties. This in itself is a rarity because Jung did not discuss men's dreams as often as those of his women patients. It is difficult to avoid such words as "remarkable" or "astonishing" in describing what Jung does here. Jung purposely chooses "everyday" dreams and not "big archetypal" ones to analyse because, as he says, the everyday ones are more difficult to analyse and therefore the more analytically instructive. Jung's forays into mythology, anthropology, 'primitive' psychology, religion, and philosophy, as well as into his own psychological concepts of the psyche, are truly an experience to behold, if only after the fact in this transcript. The volume's editor quotes Jung as admitting that there were errors in some of Jung's extemporaneous expositions which should be, are are, clearly corrected. But these are few and do not take away from the whole, which is a "method" of dream analysis whose effect is little short of the realization before one's eyes of the whole psychic life of one man in all of its hidden nuances and overt terrors and where nothing less than the history of mankind and all that it has thought and felt over centuries and centuries is brought in as an aid in the explanation. One cannot help (especially if one is a man) to see oneself as the dreamer in many instances, making the book salutary beyond any self-help dream "cookbook". One gets a sense of Jung alive with his daemon standing there transfixed by his topic and simply pouring out what he knows to be true. A convincing, remarkable performance.

....was often at his best (and worst) in his seminars, some of which have now been translated into English. Jung often spoke directly out of his intuition and spiced what he said with numerous illustrations from case histories and his own special studies.

This is a book that should be in every elementary school library and classroom. Opening children's eyes to new discoveries, and making children aware of life and death cycles in nature are key concepts of the book. The topic of predator vs. prey is approached from an original, creative, and non-threatening manner.The plot of the book involves a young girl coming to terms with the death of her cat, Mouser, whose collar she finds in a wooded area near her home.The layout and design of the book are outstanding. The amount of white space in the wide margins and also found around the print makes the book easy to read. The high quality of paper used for the book, allows the full page illustrations to reflect accurate color schemes selected by the artist at their best advantage.The illustrated book jacket and matching illustrated book cover in library binding makes the book both sturdy and an aesthetic delight. It is the kind of book that develops, in children, an awareness of beauty both in nature and in art. It also exposes children to a style of writing in prose that is poetic and clear.The quality of writing can be compared to the style of E.B.White, whose book, "Charlotte's Web" is a memorable classic. In fact, Everybody's Somebody's Lunch is a contemporary classic because it's plot is timeless, characters believable, theme universal, quality outstanding, and appeals to all generations; both young and old. I recommend it highly for all elementary school teachers without hesitation. Tilbury House Publishers in Gardiner, Maine should be congratulated for a wonderful publication.

Our family's Scottish terrier recently brought home a partially-eaten rabbit, and the kids freaked. It was hard to explain why he had killed the rabbit, and why it was OK for him to do so. EVERYBODY'S SOMEBODY'S LUNCH was recommended by our local bookstore and it really helped my husband and me out...and the kids, and the dog! We're all predators, and we're all prey, and that's how it works. Mason's lively book gets that point across engagingly and positively, with factual accuracy in a non-saccharine but also non-gory way. Mason is a well-known conservationist and author of THE WILD FOX, which the kids also loved. I've never seen predator-prey relationships addressed in a children's book before. Thanks, Ms. Mason, for helping us out!

I loved this book it illistated the way I always viewed Greek Myths

First of all this book is not afraid to tell a story. It's long in a good way. There are 445 pages on the stories of the Trojan War alone - what happened before, during and after what was told by Homer. The entire world of Greek mythology is brought together and made memorable; much more so than after reading a book that gives you the usual run-of-the-mill rundown. The famous names come alive, and their stories are told in a way that they're connected in time. The style of writing is simple but not too simple to bring out the poetry and gesture and good vs. good realm above simply black vs. white dillemas that make Greek Myth the religious art that it is. Also this book is worth having just to accompany your favorite translations of Homer.