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Naturally, the text covers all the big subjects, like Victor Gruen versus Jon Jerde (these are the guys you can blame/praise for all those malls) and everything else to do with shopping past, present, and into the future. I found very intriquing a chapter called Replascape, about companies that make artificial trees and shrubs for your local mall--and to keep up the pretense, in some locations, they are watered regularly. A large part of the book focuses on the U.S., but the rest of the developed world is not ignored. Shop till you drop in Europe, Japan, South America, Asia....
I would have liked an index in a book this size, but I still think the publishers should be proud that they have produced such an amazing book at a very affordable price.
Will that be cash or charge?
The authors' premise is that shopping is a living entity, one with survival on its mind. Retail, they claim, has evolved as other beings have evolved: Some advances are foreseen while others come through chance, but all advances are in response to external forces. In the case of retail, the dominant relationship is between the shop and the shopper. As the shopper changes, so must the shop evolve, write the authors.
That this work is not a completed whole, but rather a piece where some assembly is required by the reader, is important in making this book work. The authors do not and cannot answer all their questions. The idea of "ulterior motives" - which teases at the implications of increased use of IT in retail and urban planning - is, to me, the central issue. The authors note the shift from "how does spacial design affect people" to "how does information design affect people". They note the importance of this shift for the future of shopping and present a history of retail as the vocabulary for which readers can begin to discuss these questions.
Because the authors have taken on the task of teaching the language of retail, readers may feel as if they are back in grade school English class - slogging through page after page of seemingly useless information that is not neccessarily connected to the next bit of information. However, if you spend some time playing with this information - looking at each bit of knowledge as building blocks that can be moved about and repositioned next to other bits of knowledge to uncover new and different patterns - this book comes alive.
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This book helped us get past the "view book hype", and prepare specific, sometimes pointed qustions to asked administrators and staff during campus visits with our son. It pays to be an informed and aggressive consumer. The guide gives equal attention to the "usual suspects" -- Harvard, Rice, Stanford, Duke -- as well as emerging or "quiet quality" schools like Truman State, Valparaiso, Santa Clara and James Madison. On the down side, some student annecdotes are stale (repeated from last year's edition) and predictable (love the faculty, loathe the adminstration). It would also be helpful to have found information on schools with programs for the learning disabled. Overall, Princeton gets a narrow nod over Fiske because of its format and organization. It's fun to read, informative, and arms you with insight to take to campus.
The Princeton Review guide is probably the best condensed book for a quick overview. They have improved their format slightly from 1999, though most of the text of their descriptions is the same. However they do give a flavor for the political orientation, difficulty getting in index, academic prestige, student to faculty ratio, and quality of campus life.
The Fiske guide is also useful, though my own view is that he tries to say only nice things about each school.
The ISI Guide to Choosing the Right College has definite strengths and weaknesses. The strength or weakness depends on your philosophical orientation. It takes a center right political view and a traditional academic view. It therefore praises schools with a core curriculum and a minimum of political correctness and criticizes institutions which have few or no required courses and a left leaning tendency. However, they make their views fully explicit, so the reader can adjust according to their preferences. The greatest strength is that it names actual professors and lists their courses. Thus these can be avoided or sought after as the student sees fit. Most other guides stick to generalities and avoid specifics.
Again I strongly endorse Marty Nemko's You're Gonna Love This College Guide. See my full review for details. The strength of this book is that it gets the student to think in terms of big versus small, urban versus rural, highly competitive versus high quality without cut-throat competition, etc. It really helped our daughter know what to think about on her tour of colleges.
A few more tips. We found it extremely helpful to look at colleges during spring break of eleventh grade, and again in the fall of twelfth. The essays are VERY important. We are sure that our daughter got in to two excellent schools on the strength of her essays -- and indeed an admission officer from one of those schools specifically told her that after she was accepted. And do whatever you can to get an interview. We have no scientific proof, but it is simply human nature to feel more enthusiastic about a real person whom you have met than a mere bunch of papers. The schools our daughter got in to were all ones where she interviewed. The waiting list school was one where she did not interview. Draw your own conclusions.
Good luck. We'll revisit all of this when our next child starts the process in a couple of years.
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I have also just finished Book 8 in the series (in an imported hardcover edition) and believe fans will not be disappointed with the climax of this brilliant series.
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I've worked in eCommerce for a number of years and this book is a total waste of time and money. Many "industry terms" used do not exist. The author contradicts himself on a number of occasions. Many of the charts and illustrations are good for a laugh. I truly feel sorry for people who have this book as their introduction to eCommerce. You're going to come away with a lot of mangled/antiquated theories, and a bunch of "facts" that are just plain wrong. I'm sorry to say I had to memorize all of this junk in order to get an A in my course. As soon as I handed that exam in, I made a concerted effort to forget everything I read in this text.
However, there is way too much detail, case studies, etc..., that makes it a very monotonous book to wade through. It would be much easier to read and more effective if it was condensed down (a "Reader's Digest version"). It has countless references to web site examples and "see more" sources, but to a fault, as it slows down reading. There are also graphics, diagrams, and tables throughout the book, but many are too detailed and others just add "more material" and not more value.
If you want a lot of information, this book has it -- but unfortunately with all the excitement of reading an encyclopedia.
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The book also assumes substantial knowledge of accounting, finance and economics on the part of the reader. The dearth of examples also hinders the readers ability to readily understand how to apply complex concepts explained in torturous paragraphs of prose. It would have been helpful to use more illustrations to communicate concepts that are difficult for those of us that don't have Phds to understand.
Thankfully, there are other books that are far more helpful in explaining both theory and application of M&A. I have found Mckinsey's book on Measuring and Managing Valuation to be a much better guide to understanding how to apply complex valuation techniques. Integration methodology is well explained in Marks and Clemente's Winning at Mergers. For an excellent detailed overview of M&A, see Depamphlis Mergers Acquisitions and Other Restructuring or Weston's other, more recent book on M&A.
Mr. Koolhaas' customary "Firehose" approach to editing - massive amount of unedited images and unaccredited charts and information featuring slogans sufficiently amorphous as to allow readers to draw whatever conclusion they want. Harvard GSD (Graduate School of Design) students would tell you that the whole book is a somewhat cynical exercise for Mr. Koolhaas to use his academic assistants to produce "research" that attempted to justify intellectually what he was designing for the Prada stores in NY, LA, etc. (a "cash cow" for Koolhaas' architectural firm according to his chief assistant) But since Koolhaas is an established and bankable star, none of the participants are complaining. In the end, most of the essays managed to emphasize an approach to architecture that happened to coincide with projects by Mr. Koolhaas.
For example, while the essay "Depato" give a reasonably detail account of the development of Japanese department stores in the Shibuya district of Tokyo, but then it focused on design features such as the "Bunkamura" or cultural village, art galleries and roof gardens that some stores had added in order to attract customers to shore up declining business. (Koolhaas advocated adding lecture hall in Prada stores but was vetoed for taking up too much valuable retail space). The essay never examined, let alone proposed solutions to, the real cause behind the decline of department store sales - the rise of discount shopping during the decade-long economic recession).
"Captive-Airmall" amiably speculates on the pros and cons of spaces designed for efficiency and what it meant to operate in an highly impersonal environment. However, it failed to mention the real reason that gave rise to such environment - airline de-regulation that began in the United States which eventually turned airports into corporations responsible for generating their own revenues and thus jump-started the airport retail business.
Much like a fashion product by Prada, this book is very useful if you want to brag about how intellectually curious and, at the same time, up-to-the-minute-Wallpaper-hip you are at home or the office - it's the latest design accessory for the 1990s bubble economy. It is disappointing to see that even a respectable institution such as Harvard has succumbed to the forces of the marketplace.