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The authors have marshalled a stunning array of historical and modem imagery under the general headings of "The harmony of the world", "Uranometry", "Cosmogenesis", and "Creatures of the sky". Not the least of its virtues is that as the original edition was jointly published by the Bibliothèque Nationale, the authors have been able to obtain readier access to the treasures of that institution than many other researchers find possible.
Many of the illustrations from conventional astronomical rare books are familiar, though the hand-colouring of different copies makes a fascinating comparison, but others are less so - apart from the unique manuscript sources, the authors have made appropriate use of decorative embossed book covers, illustrations from l9th and 2Oth century books, especially early science fiction, early space art and even comic books. It can be a trifle disconcerting to find, for example, a modern map of the cosmic microwave background radiation juxtaposed with a l4th century manuscript, but such comparisons can be quite reasonable as long as they are not taken too literally.
Although the innumerable illustrations are the most prominent feature of the book, the authors' impeccable credentials as high officials of the CNRS and as successful popularizers of astronomy lend the text authority and style. The authors have carefully described the significance of the thought behind the historic images, and the whole book will make a marvellous crib for captions and exhibitions, as well as being ideal fodder for picture researchers.
The whole book is a striking demonstration that the most valuable use of historical imagery is to provide an accessible entry point to the subject; such beautiful images, intelligently explained, can engage the interest and commitment of the mathematically challenged in a way that the Schwarzschild Radius or the Chandrasekhar Limit will never do. A book that anybody with the slightest interest in the subject would be delighted to find .
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In an age where many business fear for the future, claiming that customers are jaded, and even anti-business, Gobé presents the situation in more than a constructive manner, he gives a hopeful one.
Rather than throwing his hands up to the sky, pointing to groups that plan 'Don't Buy Anything' days as the end of it all, he shows us that commerce is not over, it is evolving.
More than heart-warming, I think he is right. (He sure has described me as a consumer!) And I know I want to run my business by these ethics, goals & philosophies.
However, his message is more than an uplifting moment, or one of personal identification for me - he gives concrete examples of how businesses can connect with today's customers.
If you can invest in only one branding book this year, this is the one to get.
Gobe is a branding visionary with a very insightful and inspiring approach to building strong brands. While I enjoyed and appreciated his last book, Emotional Branding, I am even more impressed with this one. He proposes here a whole new shift in thinking that is of course-- in a post-Enron, et al.. world-- very a propos today.
He argues that a holistic, consumer-centric and ethics grounded approach to both business and marketing strategies is not only "good" but also good business--it's the new expectation (and biggest opportunity as many will fail to recognize the changed landscape...). This is something I have believed strongly and observed in action for many years as a marketing executive for a global corporation with major consumer brands and it's rewarding to see these ideas put forth in such a fresh and engaging manner.
But besides giving us a provocative new way of looking at marketing strategies from a big picture perspective, the book also has a lot of value from a very practical, hands on point of view. It is full of useful information, such as highly original insight into the latest consumer trends and demographics research, lots of well thought out and unsually interesting case studes and examples of what the most innovative branding professionals are doing. Most of all, the book gives marketers a practical detailed process for how a brand can become a "Citizen Brand" for consumers today and continues the theme of his last book giving insight on how marketers can touch consumers on an emotional level that will inspire that rarity of all rarities--brand loyalty!
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Manent's project is to try to understand "modern man." But to do so confronts us immediately with a riddle. To understand modern man, we would seem first to need to understand man's NATURE; but then, if man has a nature, HISTORY should not matter, and there could be no deep difference between modern man and ancient man. Yet we intuitively know that there is a very real modern "difference." "Modern man" seems to be both a natural being and an historical being. How can we understand this paradox?
In pursuing this question with formidable dialectical subtlety, Manent has opened genuinely new ground in political philosophy -- or at least retrieved a possibility which has been eclipsed for several centuries. Manent has learned much from Leo Strauss, and it is perhaps readers of Strauss who will find this book most extraordinary. For Manent in effect takes issue with a central tenet of Strauss's political philosophy: the alternatives we face are NOT exhausted by those offered by "ancients" and "moderns." For such a structuring of the history of political philosophy fails to do justice to what is unique in Christianity.
Manent's singular contribution, then, is to recover the genuinely philosophical implications of Grace.
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I highly recommend this book to anyone interested in U.S. Special Ops forces.
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Mrs. Turner, the librarian, explains how D.W. can get her own card - she has to learn to write her full name.
D.W. works & works at writing her name, once even in a dollop of mashed potatoes, until she gets it right!
Then new trials turn up when she tries to find a book & has to wait until it is returned, & then she has to learn how to treat the library's book properly! She resorts to kitchen mittens!
Great pictures & good ideas! Should be given to every single child by the age of five years old - better than starting a college fund - for if we do not imprint our children with the love of reading, what use college?
This is a fine book to start your children off on the thrills & spills of becoming a library kid, on being initiated into the wonders of our public lending libraries & into a lifelong passion for reading.
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