This book has been an invaluable resource for me in my role as Director of Corporate Communications for a publicly-held, high tech electronics company. Image equals dollars, and "PowerBranding" shows high tech companies the steps required to build and leverage all their brands. The importance of the high tech corporate brand and marketing the company as the # 1 product are often overlooked, and yet are required to support product brands, marketing and sales, and even stock price. It is a MUST read for anyone/everyone involved in high tech branding, including senior executives, as well as PR, MarCom, and investor relations professionals.

As a Sr. Brand Planner for an advertising agency, I have reccomended this book to other planners and clients as simply the best synopsis of Branding I have come across -and only one of the clients was technology-based.

Bancel lays out the information an aorganization needs in order to have a successful campaign. Before the case statement, before the quiest phase, even before the vote to have a campaign, Bancel focuses on the people, donors, staff and budget you need.
A worthwhile book. Get it.

Ms. Bancel does an amazing job of leading the novice -- or even the not-so-novice -- fundraiser through a step-by-step process of preparing for that daunting event that every successful non-profit must eventually face: the capital campaign. Few books of this type are as pragmatic, and none have the carefully crafted, detailed "how-to" advice that Ms. Bancel provides...

Eugene Grant's textbook offers a sound, theoretically accurate, and mathematically rigorous treatment of the economic analysis of investment projects (capital budgeting). Though a bit more verbose than Harold Bierman Jr's classic work, Eugene Grant provides an abundant quantity of demanding end-of-chapter problems that will turn the diligent student into a capital budgeting expert.

What I want to mention hear is not aboat the contents of the book. I found the text and the style of writing somehow difficult for someone who knows English as a second language. Although my English is good, I still had some problems. My friends who are not so strong in English had lots of problems and many of them failed to finish the book. All in all, compared to other books from the publisher, the text is difficult and has to be simplified. I hope for the next edition of the book, the publisher and writers would take it into acount.

The book is an easy to follow guide to proposal writing. It's small and not intimidating. It's also easy to read. As a first time grant writer, I found it useful and plan on keeping it for future grants. Definitely recommend for first time grant writers.

This book helped me to write a federal grant application. I enjoyed the easy-to-read style! I expecially liked the sample goals and objectives and the evaluation section.

As any graduate student will tell you acceptance onto a Ph.D program is largely based on submitting a successful proposal. Thereafter, as long as the researcher adheres to the proposal, graduation is virtually guaranteed. I am a Ph.D student who used the book to construct my proposal, which was summarily accepted by the research committee with minor changes. This appears to be contrary to what many Ph.D hopefuls experience. The book is expensive however I would highly recommend it. The proposal hurdle is well worth overcoming professionally.

As someone who works privately with students and researchers in a variety of fields, I give this book my highest recommendation. The essence of any research project is the proposal. For dissertation students, the proposal is the blueprint for the entire dissertation process. For researchers in all fields, the research proposal is the most important vehicle for securing funding. When clients contact me in regard to assistance with their proposal, I recommend that they buy this book and use it as a reference.

Grant is wonderful as ever in these radio adaptations of two of his hit movies. Sadly, Myrna Loy--who starred with Grant in both pictures--is nowhere to be heard on these two cassettes. However Irene Dunne has stepped in to fill her shoes as Mrs. Blandings (broadcast October 10, 1949) and Shirley Temple reprises her role as the titular Bobby-Soxer (broadcast June 12, 1949).

Jeffrey Lyons introduces each recording with information on Grant's career and life, fitting for two of the Lux Radio Theatre's wonderful radio adaptations for which they were so rightly famous.

I was surprised at how well these highly visual stories transferred to the audio medium. The writers did a wonderful job of capturing the essences of these visuals.

"Lux Presents...Hollywood!"

Grant is wonderful as ever in these radio adaptations of two of his hit movies. Sadly, Myrna Loy--who starred with Grant in both pictures--is nowhere to be heard on these two cassettes. However Irene Dunne has stepped in to fill her shoes as Mrs. Blandings (broadcast October 10, 1949) and Shirley Temple reprises her role as the titular Bobby-Soxer (broadcast June 12, 1949).

Jeffrey Lyons introduces each recording with information on Grant's career and life, fitting for two of the Lux Radio Theatre's wonderful radio adaptations for which they were so rightly famous.

"Lux Presents...Hollywood"

Well,one can but think that "Grant Naylor" wanted to outdo Great Douglas Adams in weirdness. And in a sense he did it! Not even the Syrius Cybernetic Corporation could have devised a contraption as annoying as the Talkie Toaster! And Arthur Dent was a brilliant socialite,and almost normal, compared whit Arnold J.Rimmer!
The "Better than life" game was pure intuition of Virtual Reality to come, and the strange variations the charachters impose to their own dreams are pure surrealism! Not to mention the tragic irony of Rimmer's ideal dream turning against the dreamer! How Freudian that is! If I can make a paragon between Douglas Adams' weird romp and Grant Naylor's crazy fugue, I'll say that in Douglas Adams the absurdity was basically centered in the external universe ("I'm more differed than differing", says Arthur Dent)when in Grant Naylor the crazyness resides in the very internal mind of the charachters (we're crazy thinking of making love to Wilma Flintstone, says the former lover of Christine Kokchanski, and the Cat (who is,by the way, the most fashion-conscious alien in Science Fiction!)replies "She'll never leave Fred, and we know it!"). If Douglas Adams is like Escher (so to speak), Grant Naylor is Magritte.

This book really has to be one of the best books I have ever read. It combines irresistable humour with bittersweet sensitivity, a very powerful combination which made me a huge Red Dwarf fan. I love the way Lister and Rimmer, these seemingly very different people, react to the most impossible stuations so comically.My only objection is that there wasn't more - Last Human was rubbish and Backwards was OK but not quite up to scratch. Read this. You must. Anyone who loves to laugh and cry can will love it - I was hysterical both ways.

Finally. A well thought out and well executed book about a major movement in American art that is often dismissed as being one dimensional. Dennis' introspective look into the most revered "Regionalist" artists not only offers engaging scholarship, but a very good education in American social history as well. A must read for anyone who thinks they know what "Regionalism" is.

This book makes you rethink any ideas you might have about Regionalism. Whether you agree with James Dennis or not is up to you, but he certainly does bring up some very interesting ideas. The basic ideas of the Regionalism school are initially laid out for the reader, and from this beginning it is already possible to see the weak foundation of the very definition of "Regionalism," as it was defined NOT by the artists, but by their critics and the public. The sterotyping generalities inherent in this 'school' set the stage for Dennis' questioning of the similarities of the work of Thomas Hart Benton, Grant Wood, and John Steurat Curry, the triumvirate of Regionalism. The author proceeds to explicate the inherent differences between the 3 artists' work, as well as the eventually obvious flawed general definition of "Regionalism." Dennis breaks down his discussions into realism vs. abstraction, realistic subject matter vs. fantasies, the ideas of nationalism and fascism in the artists' work, their varying depictions of women, and finally compares the three Regionalists to three contemporary modernists, Charles Demuth, Charles Sheeler, and Marsden Hartley. Dennis concludes with the assertion that the so-called "Regionalists" are in many ways more "modern" than their modernists contemporaries. The book has plenty of pictures, sadly only in black and white, and thus the book is a surprisingly quick read. Each chapter is thorough however, and must be studied to be fully understood. The reader should have some art historical background, and some knowledge of the history of the first half of the 20th century. I would highly recommend this book to anyone who is interested in Regionalism, and the history of American art. Makes you think.

This is one of the first books I've seen on classical/historical cooking that represents the "food of the people" rather than the fancy food of the nobility that Apicius and other gourmets were writing about. Grant uses some non-traditional sources such as works on agriculture to get some clues as to what the common people were eating. His recipes are easy to follow and generally easy to prepare. Great for anyone interested in historical cooking for everyday rather than party fare.

With the lot of books written about Apicius and his famous "de re coquinaria", other sources of antique Roman cookery have long been ignored. Thanks to this book it's no more the case.

Numerous recipes and some good comments makes the everyday cooking in ancient Rome, and it's provinces, come back to life.

David Miller deserves a great deal of credit for bringing
General Montgomery Meigs to life. Through his incredibly detailed work, the life and times of this gifted builder,
architect and general become chrystallized in the reader's mind.
The number of personal letters included in this volume are nothing short of remarkable. The inclusion of so many portions of personal letters from the mid-1800s allows the reader to share directly the thought processes of Meigs, his supporters and his detractors. The copious footnotes are outstanding as well. Not to mention the great photos.
In a sense, this is a textbook as well as a biographical work.
I am very impressed. Thank you,!!!
Signed, A distant relative of the Quartermaster General

This is an excellent biography of one of the most important -- although most overlooked and underrated -- members of the Union high command in the Civil War. Montgomery Meigs was, quite literally, second only to U. S. Grant in importance, in that he was the genius who kept the supplies moving up front. He also had outstanding pre- and post-war careers as engineer-architect. A most amazing (though not particularly attractive) man, whose life and works are splendidly described in a well-written, fascinating book. Civil War buffs owe Miller many thanks.