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Many years later I have rediscovered Jim Corbett's books, and find them even more captivating. They are not trashy blood-thirsty tales. Instead, they retell the experiences of a real man who faced danger to protect others, and who had a deep respect for nature and the animal he was hunting. Jim Corbett's ability to describe his situation is so keen, the events are absolutely vivid for the reader. I thank Jim Corbett for the pleasure he has given my father, my brother, and now also my young sons.
The book was first published in 1947, and you'd expect it to be a little "dated" in its content and style, but nothing could be farther from the truth. I have acquired a newfound respect for Jim Corbett the author, and believe that his legendary stature as the fearless slayer of man-eating tigers (and leopards) almost unfairly overshadows his other qualities evidenced in this book. In an era when being a trigger-happy jungle "sportsman" was probably fashionable, Corbett comes out as a brave but reluctant hunter with deep respect for the wild, whose primary motive is clearly to prevent further loss of innocent human lives.
Being from India, it was also very heartening for me to read how well he connected with the native populace of that period, and the genuine respect and admiration which he holds for many of the Indian characters in his story. This is especially remarkable considering that this was the time of British rule in India, and much (not all) British literature from that period is at best condescending in mentioning the native population.
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This is a first-rate, fast-read of an industry that is seldom discussed but that brings us world leaders. Ad agency execs marvel at their brilliance but at the end of the day they sell sugar water to children. Strother has given an insight to a world seldom seen, but of importance to all of us.
Get the book - read it and pass it around. This is one of those books that flys below the radar but could become a movie.
happy reading
Strother's tales of Southern political skirmishes will entertain. He's a smooth storyteller who should write more, now that he's out of the maelstrom of the Washington kill-or-be-killed consultant circuit.
Caveat: I am a Republican, and although Strother's life has been spent around Democrats, his tales are compelling across the board.
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You get to follow Fungus, a bogeyman, on his daily duties as a Bogeyman and experience the complex Bogeyman world. Peek into his bathroom and see hygiene products like "pepsomuck" and "eau de colon". Some of his daily duties include waking sleeping babies, making things go bump in the night, and scaring vicars in cemeteries. You also get to learn Bogey history, anatomy, and more. It's quite complex and fun and provided me with hours of entertainment as a child.
I recently got hit by a wave of nostalgia, and purchased it here at Amazon as I couldn't find my old copy. My 13 year old daughter who is a Harry Potter fan (which also has complex characters) has promptly taken posession of this new copy and has trotted off with it.
I fear I wont get it back.
Fellow Fungus fiends will also want to check out "Father Christmas" by Raymond Briggs, available here on Amazon, which chronicles Santa's day to day life in a most hilarious way!
The book has fabulous photos, great wide row and multi-cropping ideas, super tips on all aspects of gardening , and offers insight into maximizing your harvest. His tried and true methods and down-home common sense really make for motivating garden reading! I am going to try to grow sweet potatoes from started slips this year in my community ocean-side garden in Maine, as well as attempt his tomato caging technique with roofing paper. This is a great book to learn heaps about gardening in a simple, friendly way.
The only caveats I would add are: 1) I did not find much success with his seed-scattering method. For some veggies, he suggests using a wide row and putting seeds in a salt shaker to scatter and over-sow, and then raking through to thin the young sprouts. I did find his wide-row method helpful for planting more in a smaller area, but I found I had to plot out where things would go. 2) This is a book for organic vegetable gardening. If you are interested in commercial pesticides or primarily in flower-gardening, this book is not for you.
Good luck & happy planting!
I am not a fan of tillers and I am biased against chemicals, so Raymond had to overcome my initial skepticism. He did. While he extols the use of his tiller [he has a long relationship with Troy-Bilt, owned by Garden Way, publishers of this book], he also shows how to garden without one. And in most cases he offers organic alternatives to chemical fertilizers and pesticides. Furthermore, he started out on a farm, paid for his first home with a garden and roadside stand, has appeared in food production documentaries and has given gardening classes throughout the country, face-to-face and on radio and television.
I do not agree with all he writes, nor is he inclusive of all gardening methods, for instance Fukuoka's no-till, Steiner's biodynamics or Mollison's permaculture. But in gardening, the proof is in the eating and it is clear that Dick Raymond eats very well. Beginning, mid-field and advanced gardeners alike will learn valuable techniques for soil enrichment, bed-building, seed-growing, transplanting, spacing, weed-killing and insect-handling. He is excellent on green manure crops, seeding and harvesting. I was especially taken with his Eternal Yield experimental plots, where he imports only seeds and lime but has improved yields and soil over a ten-year period. "My goal was to plant different sequences of green manure crops to see if they alone could provide all the nutrients food crops need. My guidelines were simple: don't add any fertilizer, compost, or manures to the soil. As for organic matter, till under only the crops that grow on the plot. Do not bring in any outside material--no leaves, no mulch, nothing."
This is the best-illustrated gardening book I have found. Hundreds of color photos and drawings on high-quality paper illustrate every lesson. All popular plants are given their own coverage including gourds, peanuts and sunflowers. In the section on pests I learned a technique I am eager to try on the mole army here--sticking pieces of blackberry canes into the runways. There is an insect pest section as well as one on diseases. An eight-page planting guide supplements and synopsizes earlier coverage, there are maps on first- and last-expected frost dates. The index is small but adequate.
Should your budget allow only one gardening book, this is as good as you can do.
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Cady blends detail with a personal touch in each biographical synopsis. The photos, in black and white, give the reader a face to put to the story. Photographer Jean-Jacques Naudet is a master of capturing the essence of the person on film.
While the price of the book is a bit hefty, your money is well spent in this collectable piece of work. For the past hundred years you have read stories about JFK, Ali, Mother Theresa, Michael Jordan now you can own a part of history.
I was most impressed by the author's ability to remain unbiased in the reporting. While I may not have include some of the people, I was no doubt impressed by the list. I am certain that this book will be real family or school crowd pleaser well into the next century.
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This book is a portrait of the writer as a young man (or woman). After years of teaching creative writing courses and wallowing around the publishing industry, Gardner acquired an opinion or two (major understatement). He correctly believed that writing novels is not a profession or a pasttime for the timid, and so he outlines the prototypical writer's 'character'. The purpose, of course, is to get the young writer to ask himself if he is really cut out for this. In the course of telling you what traits a talented writer must have (verbal accuity, a discerning eye, faith, etc.), Gardner offers up some brilliant insights into the craft. His discussion ranges from writer's block to writers' conferences, and while you may not always agree with him, his views are always thought provoking and perceptive.
In the end, this book may be mildly discouraging for the would-be writer who is currently on the fence. Gardner does not sugar coat his opinions, but I am glad for that. He has no qualms in informing his readers that worthwhile writing takes a great deal of talent, and not everyone has that talent. As he says, the worst that can happen after reading this book is that you will realize you don't have the right stuff, and you will move on to something else.
In reading this book, you get the impression that he was a brilliant writing teacher, as is evidenced by perhaps his greatest student, Raymond Carver. Carver wrote the brilliant introduction to this book, which familiarizes the reader with Gardner's personality and makes it easier to put the rest of the book in perspective. I, for one, would have loved to have Gardner as a teacher. As that is no longer possible (he died in a motorcycle accident years ago), this book is no small consolation.
Gardner, on the other hand, simply tells you how it is- at least from his point of view, and he makes it clear throughout that his advice to young writers is only one wall of the pigpen. The most refreshing aspect of this book is that it is geared to the "serious" novelist- i.e. someone who doesn't want to write books based on formulas or what sells, but just wants to write what they want to write. Gardner doesn't lie about the slim possibilities of making a living as a novelist, but he does give solid advice on how to make money without your job interfering with your work.
Though it was written more than twenty years ago, this book is still valuable today for the beginning writer- I'll keep it on my shelf for many years to come.
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One thing you should note is that Chandler held the conventional detective stories (think: Agatha Christie) in disdain. Ergo, any attempt of mine to barf back the plots to you is a waste of time. They are so complex that you often forget exactly what happened shortly after you finish reading the books themselves...which doesn't detract from their quality whatsoever mind you. It's been told often enough that after their publication, Chandler often didn't even know what was going on in his own novels!
Suffice to say that both books concern murder among the wealthy elites in L.A. during Chandler's life--a time when the city was a lot smaller than its present size, and more hostile to outsiders--particularly to people of color. "The Big Sleep" concerns a disappearance and a reclusive millionaire and his two daughters (one is a mentally deranged nymphomaniac; the other is a bit more sensible, but no less shady) and the lengths he'll go to protect them. While this isn't the best Marlowe novel, this is probably the best place to start. Plus, it got made into a pretty good movie starring Bogie and Bacall.
"Farewell, My Lovely" is perhaps the most politically incorrect of the Marlowe books. It starts off with a murder at a bar in South Central L.A. and extends its tentacles into jewel heists and gambling rings where it is difficult to ascertain exactly who is doing what to whom. In Chandler's L.A., nothing is what it seems.
The story itself is engrossing, however, you must prepare yourself for Marlowe dropping the "N" word at least once, and his mockery of an American Indian for speaking in pidgeon English. Remember that this was 1940 and was 25 years before the Watts riots began to put an end to the white-dominated old boys network that used to rule L.A. That in itself makes it an interesting look at the mentality of the powers at be (the wealthy, the LAPD) and see how much has changed since Chandler's day...and how much hasn't.
My personal favorite of Chandler's books is "The Long Goodbye"--the second-to-last Marlowe novel that was published in 1954. I would rank both of these books below that one, but "Farewell, My Lovely" is a close second, while "The Big Sleep" is an auspicious debut for the hard-boiled, cynical, yet romantic ...
For those who are willing to take more than a passive interest in the works of Raymond Chandler, this two-book set is an excellent place to start. Furthermore, for those who are merely casual Chandler fans, this set is great because these two books are among his best (and it looks nice on your bookshelf too!)
This encyclopedic, incredible resource includes chapters and many case studies on:
* the marketing process: marketing in a changing world- satisfying human needs; marketing and society- social responsibility and ethics; strategic marketing planning.
* the marketing setting: the marketing environment; the global marketplace; market information and research.
* buyer behaviour- consumer markets; business markets; and buyer behaviour.
* core strategy- market segmentation and targeting; positioning; building customer satisfaction through quality, value and service; creating competitive advantage: competitor analysis; and marketing strategies.
* product- designing products- new product development and lifecycle strategies; designing products- products, brands, packaging and services; marketing services.
* price- pricing policies- considerations and approaches; pricing products- strategies.
*promotions- promoting products- communications & promotion strategy; promoting products- advertising, sales promotion and PR; promoting products- personal selling and sales management;
* place- placing products- distribution channels & logistics management; placing products- retailing and wholesaling,.
It's well written, well supported with references, attractively illustrated, and easy to read at chapter level down to sidebar level (I've never read from end to end in one sitting!). The only complaint, is that because of the broad and deep coverage beyond traditional marketing, newer breaking ideas are not covered.
Overall highly recommended, particularly with a slimmer latest "fad" business/ technology/ marketing book to confirm that you are not missing anything that may add value to your organisation or clients.
[Refers to European Edition ISBN 0131659030 by Kotler, Armstrong, Saunders, Wong 1996 ]
You can buy this book even for its excellent cases. I strongly recommend this book to all MBA students whose interested field is marketing.
Its written well, it highlights the main points on the sides of the page for quick reference but the only criticism is the index isn't very well laid out but you get used to it.
I honestly find my self reading the case studies when i'm bored, so this is like a fiction/ reference book.
On the reference front it contains pretty much everything you need to know for an introduction to undergraduate marketing but be warned it doesn't go that much further. If you are studying for a course which goes into great depth about marketing this isn't for you, it just covers all the basic aspects. Layout is great and the book itself is quite bulky, so its best not to carry around.
I have also got the European edition which is very good, the case studies are different and its slightly smaller and much much cheaper. The cost of this book is astronomical, but it could be the difference between getting a good grade or a mediocre one.