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Dunn does give a thorough history of the river prior to 1965. The book is a good read especially if you are from the Minnesota Wisconsin area.

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I love this author

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Unfortunately that can only be accomplished by wading through lessons on Rudimentary Business including blinding insight such as "Coupons are certificates, usually paper that can be used by your customers . . ." (p. 287) and "the only good marketing strategy is one you can successfully execute" (p. 110). This is juxtaposed with the (unfounded) arrogance of comments like: "these three sections are an integrated course that every MBA program should include and that almost none actually do." (p. xvi).
I want a refund.


The worksheets were to the point and quite eye opening as well. My only recommendation (for us illiterates) would be to offer one of each of the worksheets filled out, to be used as examples, possibly like an answer key in the back of the book.
For those writing their first marketing plan, this is the book you're searching for.

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I ordered this book and it is basically a collection of little articles heaping praise on the vehicle, giving history and so on. If I wanted that kind of information, I could have visited the Miata web site or walked into a Mazda showroom.
I imagine there is a certain kind of auto enthusiast who really enjoys this kind of generic information, but it isn't too useful for someone like me, who wants to flip the book open and set it on the fender next to the open hood of the car.



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I give Mr. Halperin one star for the obvious work he put into the book and another star for the little bit of insight I gained into Mr. Taylor's life. For true JT fans who want to learn more about him, I would recommend sticking to the numerous interviews he has given over the years, or better yet, just listen to his music.

