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Written by Jean Giono, this popular story of inspiration and hope was originally published in 1954 in Vogue as "The Man Who Planted Hope and Grew Happiness." The story's opening paragraph is as follows:
"For a human character to reveal truly exceptional qualities, one must have the good fortune to be able to observe its performance over many years. If this performance is devoid of all egoism, if its guiding motive is unparalleled generosity, if it is absolutely certain that there is no thought of recompense and that, in addition, it has left its visible mark upon the earth, then there can be no mistake."
The Man Who Planted Trees has left a "visible mark upon the earth" having been translated into several languages. In the "Afterword" of the Chelsea Green Publishing Company's edition, Norma L. Goodrich wrote that Giono donated his story. According to Goodrich, "Giono believed he left his mark on earth when he wrote Elzeard Bouffier's story because he gave it away for the good of others, heedless of payment: 'It was one of my stories of which I am the proudest. It does not bring me in one single penny and that is why it has accomplished what it was written for.'"
This special edition is very informative. Not only does it contain Giono's inspirational story, which is complemented beautifully by Michael McCurdy's wood engraving illustrations and Goodrich's informative "Afterword" about Giono, but it also contains considerable information about how wood and paper can be conserved in the section "The WoodWise Consumer." Goodrich writes about Giono's effort to have people respect trees.
"Giono later wrote an American admirer of the tale that his purpose in creating Bouffier 'was to make people love the tree, or more precisely, to make them love planting trees.' Within a few years the story of Elzeard Bouffier swept around the world and was translated into at least a dozen languages. It has long since inspired reforestation efforts, worldwide."
The Man Who Planted Trees is not only a wonderful story, it will inspire you and your children to care for the natural world.
-Reviewed by N. Glenn Perrett
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Fiasco is simply astonishing: a meditation on the nature of intelligence, culture, technology. Lem often parodies science fiction while writing serious literature, but with this novel he and translator Michael Kandel outdid all previous efforts.
While The Futurological Congress remains my favorite Lem book (personal taste), Fiasco is the best Lem book in English, followed closely by the 'lectures' of GOLEM the computer in Lem's Imaginary Magnitude.
As Michael hears youngsters saying,"I want to be like Koby when I grow up," his overpowering need to prove that he will always be an icon gets the better of him and once again he dons a basketball uniform because as the author, Genie Saint Louis, stated, "Jordan doesn't need the money or the power. He wants to mold a whole team."
This book meets all of Micheal's die-hard fans' needs. We want to hold onto the thought that we will be able once again to be mesmerized by Michael as he glides through the air proving that he alone can do the impossible - guide one of the worst teams in NBA history to championship status.
Come on back, Michael, this book paves your way.
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What is often overlooked, however, is Mr. Johnson's consistency over his career. He once had a consecutive win-streak of 400M races that spanned a number of *years*. Quite simply, he very rarely lost any of the races he entered.
This book offers great insight into Michael Johnson's mental toughness, and explores the mindset of what made him great. True, this man's single-mindedness and no-nonsense determination may come across as slightly monomaniacal and somewhat opinionated to the average reader, but for any athlete that has dreamed of excelling, his words are truly inspirational.
I really enjoyed this book because of how accessibly it was written. You don't have to be a track and field fan to appreciate the universal message Mr. Johnson is trying to get across. This book can be used as a motivational tool, and I think that any book that you can read and then come away with something is a book well worth reading. And this is such a book.
Track and field athletes are not usually known for their intellects or even candor (with the possible exception of Carl Lewis), but Michael Johnson also succeeds here in impressing how much of an intelligent, well-rounded man he is... there is no doubt that he will succeed in his life after his track career has ended. Although supremely confident in his racing abilities-- and who wouldn't be?-- Mr. Johnson never comes across as arrogant or condescending. What I like best about this book is how it almost seems as if it were written purely for the benefit of the reader, as if Johnson had something that he felt he could share, to be read by others for their own benefit. In fact, 'Slaying the Dragon' feels like a message that Mr. Johnson felt compelled to share, and it is written in the humble spirit that he has simply worked very hard to get where he is.
I have to like such a humble message coming from such greatness. We will not see another sprinter like Michael Johnson for a long time. But we can still enjoy his words and his message, which were written in such a helpful and giving way. I came to this book in awe of this man's accomplishments, and came away with a respect for his character.
I just wish this book gave information on where he can receive fan mail!
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His exhaustive, extensive research illuminates this classic, and brings us into the life of L. Frank Baum in connection with his writing of this story. I also loved the reproductions of the the original color plates from the first printing, which Baum painstakingly wanted.
As a true devotee of the film, and a casual devotee of the book, I now considered myself converted and find joy equally in both, due to the reading of this new classic.
Take advantage of this low price while you can still get it!
What is amazing about this edition is that the original story is completely reprinted in it's original form. That means that all of the illustrations are included with the text arranged exactly as it should be, something that almost no edition has done correctly.
Believe it or not, it makes a difference. The text makes a bit more sense, as the illustrations are integral to the text. The illustrations actually flow INTO the text! It's hard to describe, really, but there is an interaction. This book was a collaborative effort between Baum and Denslow, who split the profits evenly.
Okay, so that's it for the actual story.
The forward gives a brief but very readable biography of Baum, and the annotations are also quite good. There are a number of color pictures of rare Oz Ephemera, and many good black and white pictures of film and stage productions as well.
The type is clearly set, making this book very easy to read.
The only faults with this book are that it's a bit heavy for casual reading, and the annotation sometimes severely impact the flow of the story. These faults are easily overlooked when the material is so good!
If you've ever read this story and thought that it was merely okay, you really should read a good version such as this, it will change your preception radically!
Enjoy!
If you are reading to your children, this book is a top choice. Kids who are read to become better readers. And what can be more quality time that hearing the loving voice of a mom or dad or even elder sibling, reading an exciting tale?
The centennial edition has 70 pages of biographical information about Baum, info on the entire Oz series (it's quite a number of books), a section about W. W. Denslow's beloved illustrations and much more. This makes the book not only a great family gift but also a good present for a child to treasure for his or her entire life. I still have my copy of Wizard of Oz, complete with a torn page (the pretty picture of Glynda on her throne), a souvenir of my baby sister (oh well) and I would NEVER part from it. This is a gorgeous edition and should be a top choice for your shelf of good children's literature.
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If you want to learn about today's brand-building challenges, other books handle that subject much better. If you want to learn about how the Wedgwood, H.J. Heinz, Marshall Field, Estee Lauder, Starbucks, and Dell businesses got started, this is your book. The material is handled much like historical fiction (except the facts are meticulously gathered and documented), and you will find the going easy and pleasant.
If you like Horatio Alger stories, you will find those here as well. I suspect that exhausted entrepreneurs on long plane trips where their computer batteries have run out will find this book helpful in recharging their personal batteries. As Winston Churchill once said, "Never give up." That's the key lesson here. Through trial and error, these entrepreneurs kept trying until they found formulas that worked.
The choice of examples is a little flawed. Five are consumer branding examples and only one is a business example (Dell). Of the consumer branding examples, you will find that most are about selling to the higher income people. That gets a little repetitive.
The explanation of the examples is also incomplete. Considering that this is a business book, there is relatively little financial information other than annual sales and occasional asset turnover ratios. Qualitative example are helpful, but they are more helpful with more pinning down. For example, when you see the profit margins that Wedgwood had, that explains a lot about why the company could afford such lavish promotions. Without similar information on Heinz, you wonder why he was so successful in making sales but went bankrupt. Presumably, he had low margins.
The photographs and maps in the book are a plus, and I enjoyed them very much. The book was printed on such high quality paper (similar to that used for diplomas) that the images are on the same paper as the text. This permits the book to have many more illustrations than similar-sized business books.
The point about earning trust in the book is easily explained. At the time when these entrepreneurs were getting started, their largest competitors usually provided poor quality products, sometimes had inappropriate brand images, often failed to offer decent guarantees, and typically acted in self-serving ways. Earning trust isn't too hard if others are scoundrels or incompetent. Above all, these entrepreneurs stood for decent human values, and got that point across in one-to-one situations. I'm not sure that point comes out clearly enough, even though it is certainly present in each example.
Those who think the Internet age is unique will find the comparisons to the beginning of the Industrial Revolution in England and the transportation improvements in the United States to be valuable contrasts. But each age brings its unique changes. Entrepreneurs should seek to grasp those changes, but also see what others have missed. I think that the Starbucks concept could have been successfully innovated in the late 1950s. It's just that no one did it then.
After you finish enjoying these stories, I suggest that you think about the values that your organization stands for. Are those values presented and delivered in ways that make your organization more trustworthy than any other? How else do you have to be superior in order to establish a burnished brand image?
Be serious about giving people the best you can possibly provide!
Koehn is a perceptive historian and biographer as well as an astute analyst of brand creation, entrepreneurship, and organization-building. She explains how the entrepreneurs in her book were able to understand the economic and social change of their times and anticipate and respond to demand-side shifts. This understanding, she argues convincingly, enabled these entrepreneurs to bring to market products that consumers needed and wanted and to create meaningful, lasting connections with consumers through their brands. Koehn also focuses on the importance of these entrepreneurs as organization builders who understood that their success depended on developing organizational capabilities that supported their products and brands. Her book is very well-researched throughout, and uses primary archival documents extensively in the historical chapters on Josiah Wedgwood, H. J. Heinz, and Marshall Field. Koehn also brings her entrepreneurs and the stories of how each built his or her company and brand to life with her talent as a biographer and historian.
The book's emphasis on drawing lessons from both past and present offers many valuable insights for those interested in coming to a better understanding of brand creation, entrepreneurship and entrepreneurial management, and organization-building. Koehn's emphasis on the demand side of the economy and on entrepreneurs and companies making connections with consumers through the brand distinguishes her book as an important work of business scholarship on brands and entrepreneurship. A lively, interesting, and engaging read, Brand New is also valuable reading for anyone interested in business, economic, or social history or biography of business leaders. I highly recommend it!
It is this holistic approach to the subject of each profile that makes the stories so compelling. Using her command of history, Ms. Koehn outlines the period view of each of the products (pickles to perfume) and vividly draws the reader into the strategy of each of these entrepreneurs' approach to the market and building their brand. It is the power of these stories that gives the brand message such import. All of these people had a great number of competitors in their market niche but their focussed approach to the brand associated with their goods or services is what set them apart.
Ms. Koehn uses some excellent demographic and financial information (indexed to today's dollars) that provide the backdrop for the scale of the success each of these entrepreneurs' achieved. This provides just enough quantitative information to provide texture without clouding the real story in statistics.
As an executive in the software business today, I found a great deal of comfort in the fact that the challenges I face in today's competitive marketplace are not new. In fact, with great courage and resolve, they have been solved again and again in differing but similar ways over centuries.
The wood engravings that accompany the text stand out and mirror the book's theme of asutere simplicity quite beautifully. Its a wonderful book for children, nature enthusiasts, gardeners and those looking for hope that follwoing one's heart and living out of love, rather than fear, can ultimately make a difference.