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It is very well organized, well-written and covers a wide range of material. It also gives you many ideas to implement at your own company. Just one chapter provides you with more substance than many entire books. This is an excellent customer service book and a must for customer service managers. I recommend it highly.
Customer re-acquisition is an area that has not been well explored before this book. Most companies don't even track lost customers, much less try to win them back. Yet, as the authors point out, your chances of converting a lost customer are usually much better than your chances of converting a new prospect. This simple fact is a good economic justification for developing a winback program.
How do you win them back? The authors don't offer a magic solution. Instead they provide a business process you can use long term, which is of course much better than a silver bullet. It starts with learning why you lost them in the first place, and then deciding who you want to win back. The authors provide some useful tools for approaching each winback situation. One I like is "Second Lifetime Value" which is sort of a reincarnation of the lifetime value concept.
In the USA, the timing of this book (Spring, 2001) couldn't be better. When the economy is shaky, companies want to do everything they can to keep their customers, or win them back.
Chapters:
1- Why Customer Win-Back is Critical to Your Success
2- Managing the Big Three: Acquisition, Retention and Win-Back
3- Winning back a Lost Customer
4- How to Save a Customer on the Brink of Defection
5- Mobilizing and Managing a Win-Back Team
6- When You Think Your Customer is Safe from Defection
7- Building a Customer Information System that Drives Loyalty
8- Targeting Prospects with Strong Loyalty Potential
9- Leveraging the Power of Customer-Focused Teams
10- How to Build a Fiercely Loyal Staff
Gary Kopacek, CEO, Mill City Marketing
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"Alone With God." Michael's ability to apply the Word of God to the innermost needs of our being is extraordinary. His insight into life and his encouraging words have the effect of giving a desire to know the One True God intimately, and to trust God completely with our lives. "Alone With God" was definitely an inspiration to me, and I intend to read the book again and perhaps again. I recommend this book to anyone - it is very much appropriate for people who are not married, and it is appropriate for those who are married. Read it! It will bless your life! G. Hoffman
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The main UK legislation that specifically mentions web sites and accessibility comes into force in October 2004 which, at the time of writing this, is still over two years away. This means that there isn't a great deal of information and certainly no legal cases that we can draw on from our country, so we have to look elsewhere to see what is happening.
This book benefits in that, although it does cover Section 508 and other already in place legislation, it also gives a great all round understanding of the topic, and is very easy to read. Having chapters written by different authors means that you get a far greater depth of experience and information, which can only benefit the reader.
If you're going to buy one book on accessible web sites, this should be at the top of your shopping list.
It may even be a legal requirement, as we see from the chapters that explain the legal issues in not provide an accessible site - it could be very expensive. These legal issues may scare some site designers, but in reality it's the moral issue that's at stake. We should be ashamed for excluding, or making it difficult for, people access to sites when they can't use the standard browsers.
Buy this book now - it's enlightening.
With many sites overlooking the simple ALT in images, it's no question that many need educating on this important topic. Statistics shows that 15 to 30 percent of the population has a need for accessibility features on Web sites. Happily, people live longer and aging brings seeing and hearing challenges. Furthermore, seniors are responsible for over 25 percent of online purchases, neglecting this group can be costly to the company that abandons them. The number shoots up to 40 percent when including people over the age of 40.
CEOs, CIOs, C-level whatevers, managers, designers, programmers, and anyone else who has a hand in a Web site will benefit from the book. Not only does it cover the how, but also the whats and whys by saying, "This is why we should do this and this is how to do it." Upper level management benefit from information on the Web accessibility laws, guidelines, reasons for creating accessible sites, and the accessibility organization strategy. If an executive wants to reach far and wide, then she can get that by reading and applying the knowledge found in the book. One unique chapter explains how to structure an organization to handle and support accessibility issues, a rarely addressed topic in the world of Web accessibility. The Internet has opened the gates for businesses to go global and there's information about the laws from countries other than the US.
Designers and programmers get the tools and resources for creating, evaluating, and validating pages for accessibility compliance. Useful is a comparison and report card on Web design software explaining how each program meets or fails to meet in producing accessible code and features. The book echoes the latest cry in the world of Web design in encouraging designers to separate content from presentation.
Having an accessible Web site doesn't mean boring looking pages with nothing but text. Quite the contrary, the authors encourage creating well-design sites while keeping accessibility in mind.
As one who has written articles on Web design, the book offers insight into techniques that I hadn't encountered. With multiple authors, readers are assured they're hearing from the experts on each chapter topic. One notable expert is Bob Regan of Macromedia who discusses the tools and techniques of using Flash MX to make a site accessible. Any site that wants to be successful and reach the greatest number of people will invest in creating an accessible site. This well-rounded book covers it all from laws to code to help ensure the site does it right.
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A word of causion, though. Altough Lem is depicted as a "Science Fiction" author, _HMV_ is not your regular "Arthur C. Clark"-like book. Dont expect racing starships or multi-handed aliens; it's a book about mankind, and it's failures, and is even more novel then Asimov's _I, Robot_, or Lem's own _Solaris_.
This book is not light reading. Many parts require a mental effort like, say, that needed to play chess. This can be irritating, even infuriating. For readers are up to the task, however, the book rewards the effort many times over.
Yet, while scanning the Amazon web pages for signals of intelligent life from distant galaxies, I came across this book that fully lives up to be called, let me rephrase define, science-fiction. A couple of years before the movie made it's way to a wider audience I read Sagan's Contact. While the decoding of the many levels of the "message" in this book went a long way in pleasing the Nerd in me, the story itself was flat as a pancake.
Lem's HMV proceeds Contact by many years and reflects a sophistication from a civilization that is light-years ahead of the one that produced Sagan. Written in the sixties, during the Cold War, behind the Iron Curtain, HMV is a work that can be read on at least two levels. Firstly, it is a critique against Cold War politics, military and political decision making, and the conduct of science/scientist. In this respect the work could be regarded as an accurate Swiftian satire. Secondly and most importantly, however, HMV is a psychological and philosophical essay on the limitations of the human mind facing the truly unknown. This second layer is in my opinion the part that makes this book so unique.
Earlier this year I wrestled my way through Foucault's "Order of Things" a post-modern classic of contemporary structuralist philosophy. Lem may not claim to be a philosopher, but by the middle of just the preface of HMV, he has encapsulated all of Foucault's arguments in one focused concise essay in clear language. Throughout the rest of the book Lem exposes the reader to many schools of philosophy, discussion of the possibilities and limitations of science and the extent to which the human mind is limited to the level of projecting itself in the analysis of an unknown subject. An argument could be made that Lem does little more than using the subtext of HMV to give a synopsis of 20+ centuries of philosophy. Yet, both the construction of this novel and the beautiful way in which Lem concludes Hogarth's account of man finding reason without answers in the post-Nietzschian world is truly impressive.
The X-files always claims that the truth is out there. While it took me over thirty years, I have finally been able to recover the part that Lem's HMV contributed to it.
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When two Polish Jews, Meyer and Manya, both 17, and their families decide to go into hiding from the Nazis, there troubles are just beginning. Manya and her 14-year-old brother, Chaim, decide to leave her family's dangerous hideout and go with her boyfriend, Meyer. Together, they go through various hiding places and worsening concentration camps all over Europe. Trying to survive day by day, they often wonder if they will ever be free again. Meyer and Manya survive, however, with their great faith and love for each other - but how? Will they ever see their families again? Can they ever be happy... and free?
This was a great, inspirational story, written by the couple's son. It can be read and enjoyed by a large age group, anywhere from middle schoolers, teens, and adults. It really helped me to see the true horror of the war, and I would highly recommend it!
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Both scenes involve the author's dead friend, Jonathan Wright, once a professional photographer and mountaineer who was tragically killed by an unpredicted avalanche.
The author, Rick Ridgeway, is asked by Wright's daughter to take her back to the grave site of her father on the flanks of Minya Konka in "wild Tibet." While hiking the well-worn trail to Tengbocke Monastery, Ridgeway describes himself identifying the white-capped river chat on the banks of the Dudh Kosi. He is perhaps a few hundred yards of Asia Wright, the dead climber's daughter. Ridgeway is suddenly reminded of doing the same identification some twenty years earlier when Jonathan came upon Ridgeway at the river's edge. Back then, they together thumbed through the bird book until they indentified it as the same one they were looking at. Now years later, in almost the exact same spot, Asia Wright comes up the trail, and seeing Ridgeway squatting next to the river, stoops and says, "What are you looking at?" Dizzying deja-vu.
The second motif occurs at the end (don't read this if you don't want to know the surprise). Here, Ridgeway has found the grave site where twenty years before he had buried Jonathan after the fatal avalanche. He approaches the tumbled stones that still partially cover the body. He shifts a rock and sees the hair of his friend. Ridgeway reaches down and holds the strands between his fingers, rubbing them slowly and gently. Years before, Ridgeway had done the same right before Jonathan had died. Ridgeway held Jonathan in his arms. He remembers when he moved his fingers through his hair while Jonathan's lips changed color and suddenly his face paled and something "went out of him," and he died.
These scenes are lasting memories for Ridgeway. I connect with the author as he connects with his past. Below Another Sky is a touching account of an aging mountaineer with a rich heritage and valuable advice to those of us too timid to climb mountains and risk our lives.
This is a moving story of not only the loss of Rick Ridgeway's friend and climbing buddy in an avalanche in the himalayas where he also almost died but an account of his return voyage with the friend's twenty year old daughter to where the avalanche had occurred some 18 years before. It is a travel narrative, mountaineering book, great insights on Nepal and Tibet with interesting sidetrips through his memories, trips to Patagonia, being in a Panamanian jail when he was but twenty and what it taught him...etc. You have got to like this guy! A perfect read for the introspective armchair adventure traveller who loves Asia; which is the name of the twenty year old girl who finds her father's grave and her way in life on this trip.
They're difficult questions and Ridgeway does as credible a job of the philosophical answers as anyone can, with his acceptance of life and death, and change. However, his denouement at the end, that we should live each day as if it were our only one, felt flat. We've heard it before and it's been boiled done to a kitchen plaque cliché that I've always found irritating when it's not further explained. I don't think I'd plan on spending my only day on earth wondering if the roof should be redone this year or next and booking dental cleanings, as I'm doing today. My grudge with the cliché is that it seems to imply that we should regret whatever it is we've been doing up to now, rather than accepting that some days are simply going to be filled with the mundane details of living. It also holds an inherent suggestion that we should seek pleasure. But the kind of pleasure that makes life worth living is an elusive phantom and comes only after we've sought experience. Pain or regret may also result, regardless of our intentions. We have to embrace the experience regardless of outcome; if it's pleasurable, it's a bonus and we've earned it. Jonathon tried to focus on the experience rather than the goal or glory at the end, and I think that's what was meant in the book, but perhaps each of us sees it differently.
But Jonathon's effect on people was the result of more than what he did, it was the result of his personality, and Jonathon simply being Jonathon. We all affect the people we contact each day. Whether it's for good or ill is up to us. Partly because of his own innate goodness and partly because of his efforts, Jonathon had a positive effect on the people who know him. The lesson I would take from his life is that we could all have a similar impact if we made the effort to be nice - and I apologize for the lackluster word, but there it is - nice. The circumstances in which I first met him was one where egos could become inflated, inflamed, or deflated in an instant, and the silly posturing and puffy tempers certainly were a contrast to Jonathon's calmness. It's an odd thing, given that I didn't know him that well and it's been a long time, but I am still influenced by him and try (not always successfully!) to behave in difficult situations as he would have. Our lives do indeed affect others.
The book focuses on personalities, and that gives it a heart and poignancy which are often lacking in adventure stories. As for his journey with Asia Wright, it begins in Nepal, continues on to Mount Kailas, across the Chang Tang Plateau in Tibet, and ends at Asia's father's grave. The book is nicely-written and over-all the description is strong enough, although there were places where it lacked the vitality that would really bring an area to life for me. I will say (and this truly is surprising, since he recounts a fair number of disasters, not to mention numerous other assorted miseries) that Rick Ridgeway managed the impossible - he made mountain-climbing sound appealing even to me.
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The only reason I gave this book four out of five stars is becuase the author got too cute with the structure of the book. The chapters are listed in alphabetical order based on chapter title. The book is presented as a "Lexicon" so I'm sure this was why the book was ordered in this way. Still there where many chapters that, in my opinion would have been more powerful if they had been grouped together.
This is not a good enough reason not to buy read and enjoy this book. I strongly urge anyone interested in the topic to do so. I just wish an editor had taken the time to encourage Jackson to create sub sections .
The book is written in tool box style, and Jackson makes clear that he believes in fitting the right method to the task at hand.
Thought provoking and well written, the book borders on philosophy (epistemology) and predicate logic in places, something I enjoyed. Jackson's analogy between predicate logic and assembly language is most apt.
Highly recommended.
Having visited Best Friends I was able to remember some of the furry beings that were mentioned in the book, even having pictures of several. It made the story told all that more endearing to me.
Best Friends is truly magical, and Samantha Glen captured that magic in her writing. The only problem I found with the book is that it ended!!!! I would have read on forever!!! Please, anyone out there who reads this book, go one step further. Join Best Friends and help support one of the best sanctuaries in the world.