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I would recommend this book for anyone that wants to read about the South as it actually is -- unique, history-addled, and genuinely "salty".
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An enchanting tale unfolds when the explorers, led by botanist Pete Smith, discover the planet Brightness with its "sky of lavender and orange clouds" and "two full moons" where humans and animals live in harmony with one another.
The explorers, known as the "Sleepers," have wondrous adventures on their journey. They become friends with a tenderhearted, gracious people who live simple lives on small farms, people capable of making enchanting music and creating exquisite artwork. The Bright People are gifted with "powers of prayer": they are people who know God is "absolute love and being."
The author says his new book is at heart about transformation.
"Brightness Springs" is filled with poetic descriptions of the natural world, the beauty of an oriole flying across a shaft of light, "orange pulsed bright" leaving behind a dusting of "specks of gold."
"When you are close to God," Butterworth explained, "everything he has created is more intensely beautiful."
The book also includes a lyrical collection of poems and parables by Butterworth that reflect Catholic spirituality and contemplation.
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In short, this text will challenge first year university students, but will also reward them with greater insight than will the average introductory textbook.
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I recommend the book purely for the photographs. The writing strikes me as history revisionism at work. The author's speculations make this unsuitable for younsters. It's unfortunate.
There are pictures on every page, and even a flipbook in the upper righthand corner from pages 15-85 of Samuel Clemens "shuffling walk" captured on film.
In all honesty, I did not buy this book for the commentary, but it has proven fairly interesting in its own right. The author covers large sections of Mark Twain's life, as well as some of his attitudes and opinions.
Does Mr. Seelye have a point in saying that part of Mark Twain's appeal to the public both then and now have anything to do with the many photographs of him? Does it really create more of a connection to the author when reading his books? You decide.
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Definition and scope of target costing as explained in the book:
The target costing process is a system of profit planning and cost management that is price led, customer focused, design centred, and cross-functional. The target costing initiates cost management at the earliest stages of product development and applies it throughout the product life cycle by actively involving the entire value chain.
The difference between target costing and cost management is that the latter focuses on reducing the cost when they are already occurring, that means when the product design and the process are already defined. The target costing approach on the other hand helps to identify the allowable cost for a product in the design stage, the cost at the manufacturing stage are therefore known to be achievable and competitive. Further cost improvements are achieved by kaizen costing (continuous improvement).