How many times have you disposed of items containing personal information (e.g., credit card statements, Electric Bills, etc.) without destroying them first or utilized a personal computer in a public place (e.g., Airport, Train Station, etc.)? After reading Identity Theft you may think twice. John Vacca presents an informative text that enlightens the reader on current methods employed by identity predators and how to protect yourself and your business. Mr. Vacca also addresses the Internet environment and the increasing use of E-Commerce, and exposes the dangers that exist both from the user and developer perspectives. For the IT professional, Identity Theft offers many informative essays on the use of Digital Signatures, Smart Cards, Optical Cards and Encryption as protection methods. I highly recommend this book to anyone!

[...]It is a lifesaver and is a must-read for anyone who has a social security card. This book displays a mastery of knowledge in the arena of identity theft that should cause the criminal meager-minds unparalleled fear. With a haunting insight into the deep, dark recesses of the criminal underside of the Internet and the world of electronic identity theft, Vacca has exposed their tactics, their vulnerabilities, and provided the toolset with which the innocent can forge identity shields. With this insight, a change in the practices and requirements of e-commerce and government publishing should be heralded. The next generation of internet millionaires are not venture capital endowed playboys---they are well equipped, savvy, hacking predators whose forte is the spool fed creation of mass identity theft catalogues that leave behind a wake of financial despair and ruination for those who are unprepared. And they have in their employ busboys, janitors, hotel maids, ex-girlfriends, train and bus service personnel, etc. [...]

How often have you heard in the news or read the headlines about a progressively maturing technical threat? Then, did you think that this particular threat (virus, credit theft, identify theft)just might concern you, but its too technical to really bother with? John Vacca has taken one of the most serious threats to infiltrate our personal lives, and made it so simple to understand and to guard against, that you'd be foolish to once again tell yourself, "Odds are, it won't affect me so I won't bother with it!" Criminals are evolving, and they're resorting to far more creative ways and means to elude and to fool authorities. Would someone go to the trouble to steal your identity just to withdraw [money]from your bank account? He certainly would, once shown just how simple this type of thievery can be. I highly recommend this book to anyone who's interested in safeguarding his/her own identity, finances, credit history, and criminal history (or lack thereof)! I was certainly surprised how just a few security checks here and there can make a world of difference.

The Complete Works of Shakespeare edited by David Bevington

Bevington's edition of Shakespeare's plays is a popular choice, and not without good reason. But that doesn't make an ideal choice. The introduction to this one volume edition is ample with chapters on life in Shakespeare's England, the drama before Shakespeare, Shakespeare's life and work. These are good, but they tend to rely on older scholarship and they may not be current. For example Bevington repeats Hinman's claim that there were 1200 copies of the 1623 Folio printed. However later scholars think the number was quite a bit lower, around 750. It should be said that we don't know for sure how many copies of the 1623 folio were printed and either number could be correct.

Bevington's edition prints the plays by genre. We get a section of Comedies, Histories, Tragedies, Romances and the Poems. He puts "Troilus and Cressida" with the comedies, though we know the play was slated to appear with the tragedies in the 1623 folio. The play was never meant to appear with the comedies, and all the surviving Folios that have the play have it at the beginning of the tragedies.

Let's get down to brass tacks. You are not going to buy an edition of Shakespeare's works because of good introduction. You're going to buy one because the quality of the editing of the plays. Is it reliable? Is it accurate? For the most part this edition is reliable and accurate, but that does not mean it is accurate and reliable in every instance.

Modernized editions of Shakespeare's plays and poems are norm. Since the 18th century (and even before) editors of Shakespeare have modernized and regularized Shakespeare's plays and poems. There are good reasons for this modernization. There is the reader's ease of use and the correcting misprints and mislination. I have no problem with this regularization of spelling or punctuation. But when an editor goes beyond normalizing and modernizing--when an editor interferes with the text then I have a problem.

Let me give two examples of the editorial interference that I am writing about:

King Lear 2-1-14 (p. 1184)
Bevington has:
Edmund
The Duke be here tonight? The better! Best!
This weaves itself perforce into my business.

The Folio has:
Bast. The Duke be here to night? The better best,
This weaues it selfe perforce into my businesse,

Even allowences made for modernization of punctuation and grammar would not account for Bevington's "The better! Best." Bevington glosses this to mean "so much the better; in fact the best that could happen." Nice try, but "The better best" of the folio is a double comparative, (which is a regular feature of Early Modern English) and not two separate adjectival phrases. Interestingly, the Quarto printing of Lear prints this scene in prose, and there is no punctuation between "better" and "best" in that version either.

A few lines down Lear 2-1-19 Edmund continues
Bevington has:
Brother, a word. Descend. Brother, I say!
Enter Edgar

But Bevington has reversed the order. The Folio has:
Enter Edgar.
Brother, a word, discend; Brother I say,

Bevington does not say why he changed the order, though to be fair other modern editors have done the same thing.

These two changes just a few lines apart go beyond regularization or modernization. They interfere with the text as presented in the 1623 Folio. And Bevington does not explain the changes. So next time you pick up this or any other modernized edition you should ask yourself "am I really sure what I'm reading is what Shakespeare wrote?"

THE COMPLETE WORKS OF SHAKESPEARE. Updated Fourth Edition. Edited by David Bevington. 2000 pp. New York : Longman, 1997. ISBN 0-321-01254-2 (hbk.)

As complete Shakespeares go, the Bevington would seem have everything. Its book-length Introduction covers Life in Shakespeare's England; The Drama Before Shakespeare; London Theaters and Dramatic Companies; Shakespeare's Life and Work; Shakespeare's Language : His Development as Poet and Dramatist; Edition and Editors of Shakespeare; Shakespeare Criticism.

The texts follow in groups : Comedies; Histories; Tragedies; Romances (including 'The Two Noble Kinsmen'); Poems. Each play is given a separate Introduction adequate to the needs of a beginner, and the excellent and helpful brief notes at the bottom of each page, besides explaining individual words and lines, provide stage directions to help readers visualize the plays.

One extremely useful feature of the layout is that instead of being given the usual style of line numbering - 10, 20, 30, etc. - numbers occur _only_ at the end of lines which have been given footnotes - e.g., 9, 12, 16, 18, 32. Why no-one seems to have thought of doing this before I don't know, but it's a wonderful innovation that does away entirely with the tedious and time-wasting hassle of line counting, and the equally time-wasting frustration of searching through footnotes only to find that no note exists. If the line has a note you will know at once, and the notes are easy for the eye to locate as the keywords preceeding notes are in bold type.

The book - which is rounded out with three Appendices, a Royal Genealogy of England, Maps, Bibliography, Suggestions for Reading and Research, Textual Notes, Glossary of common words, and Index - also includes a 16-page section of striking color photographs.

The book is excellently printed in a semi-bold font that is exceptionally sharp, clear, and easy to read despite the show-through of its thin paper. It is a large heavy volume of full quarto size, stitched so that it opens flat, and bound, not with cloth, but with a soft decorative paper which wears out quickly at the edges and corners.

If it had been printed on a slightly better paper and bound in cloth, the Bevington would have been perfect. As it is, it's a fine piece of book-making nevertheless, and has been edited in such a way as to make the reading of Shakespeare as hassle-free and enjoyable an experience as possible. Strongly recommended for students and the general reader.

Last year for Christmas I asked my parents for some William Shakespeare's plays.Boy was I suprised!Not only does it have all of the plays,but also his Sonats,poems,and illistrations.Despite the fact that it's a large valuem and will need quite a bit off book space from you're self.You wont regret getting it.You will never need to get another book on William Shakespeare's plays and everything else ever again.It also has a list of dictonary for understanding the words better.

What happens when you mix two beautiful daughters, one handsome prince, and a marriage proposal? Well, if one is selfish, self-centered, and spoiled, and the other is kind, loving, and sweet, then you get the heartwarming fairytale by John Steptoe, Mufaro's Beautiful Daughters. He credits an Afrcan folktale with inspiring htis original version of a Cinderella-esque story. Steptoe's illustrations compliment the tale at every turn, defining setting, expanding characteriaztion, and adding depth to the text; they are indeed worthy of the Caldecott Honor Book Medal which graces the cover. Pages of stunning paintings capture the very essence of the story's Zimbabwean ancestors and the landscape they inhabited. In this typical fast-paced fairytale where evil is punished and good is rewarded, readers meet Manyara and Nyasha, two sisters of unsurpassable beauty, who are summonded to the city in order to appear before the unmarried prince. Little girls everywhere will identify with the kind and patient Nyasha and delight at the fate that the "evil" sister, Manyara, eventually meets. Children of all ages will thoroughly enjoy a read-aloud of this fairytale. The vivid use of language and exquisite illustrations, such as the scene in which Nyasha meets the king, are sure to entertain even the most discriminating audience, from the youngest listener to the transitional reader. Complete with a surprise ending, a touch of magic, and a moral message, Mufaro's Beautiful Daughters is a wonderful story and makes and excellent comparison to more traditional versions of Cinderella.

This book is usually described as an African variation on Cinderella and it has a similar story - when a king invites the women of his kingdom to come to his palace so that he can choose the most worthy to be his wife, two sisters appear before him and he chooses the kinder of the two. But this version of Cinderella is infinitely superior to the tale most Americans grow up on. The European Cinderella is a beloved story, but it contains a lot of odd messages. Cinderella is both good and beautiful, her stepsisters are ugly inside and out. Is the implication that only attractive people can be good? Cinderella's "goodness" doesn't seem to consist of anything but being a doormat. And when the prince falls in love with her, he doesn't seem to know anything about her except that she is beautiful.

In John Steptoe's version, inspired by an African folktale, the two sisters are both beautiful, but the beauty of one, Manyara, is only external. Her sister, Nyasha, the "Cinderella" character is beautiful inside and out. And her goodness doesn't consist just of doing what she's told to do. She's kind to all creatures, even Manyara. Furthermore, the king chooses her to be his queen not because of her beauty, but because he has secretly seen her her kindness and generosity (and her sister's meaness) in action. He chooses a good soul, not just a beautiful face. This version has all the elements that make Cinderella a classic, but ethically it's far, far better.

And as if that weren't enough, the illustrations in this book are sheer magic. More than any book we've read, this one has inspired in my daughter a fascination with Africa. The details of Steptoe's paintings, drawn from the plants, animals and architecture of Zimbabwe, are glorious. Everytime we read the book, my daughter and I talk about new things we notice about the pictures. I can't think of a single children's book I like better than this one.

This is a beautifully written and illustrated African Cinderella story. As a third grade teacher, it is excellent for teaching about folktales and a vehicle for teaching compare and contrast. It also introduces young children to African-based literature and can be a jumping off point for the similarities between cultures as it can be compared to the standard Cinderella story or the vast number of other Cinderella stories from other cultures.

I really enjoyed reading Kerri Strug's autobiography. Her legendery vault, the Yurchenko with a one-and-a-half twist, helped the USA 1996 Olympic Team win a gold medal! I really thought this was a terrific book. Kerri talks about her triumphs, struggles, victories, experiences and so much more. She tells her complete story, starting from baby years, all the way up untill after the 1996 Olympic Games. Her story is a great inspiration to all gymnasts. If you enjoy gymnastics or are a fan of Kerri Strug, then this book is a must-read!

Kerri is a wonderful peson to read about and this book tells her fellins and the troubles she went through to get where she is today. This book gives hope and high goals to all the gymnasts in the world today.

I read this book for my biography/autobiagraphy book report. The moment I began reading this book I knew it was just the book for me. I didn't want to stop reading it. I read it non-stop (or almost non-stop-nobody could read something this long non-stop, because it would interfere with there life) and I wished it ahd never ended. It tells about Kerri's triumphs and losses, the times she did very well in a compitition, and the times she didn't. It told about her life long goals. This is one of the best books I have ever read, and I recomend it to all readers interested in gymnastics. It was the best book I've ever read.

The ubiquitous Internet is a double-edged sword. A major benefit is sharing information; a major detriment is the risk to customers of divulging private information. For e-businesses, therefore, privacy is a showstopper issue. This book was written to promote e-business success by helping organizations evaluate privacy needs, establish a privacy task force, use technologies to provide maximum protection, formulate privacy policies and procedures, implement and test privacy procedures, and monitor and modify privacy protection. This one's a winner--for companies that want to "win" at e-business.

In today's security conscious world, nothing is more important than the privacy of personal information being shared on the internet. Erbschloe and Vacca present a blueprint for developing net privacy starting with a 10 step privacy needs audit, developing the enterprise privacy plan and lastly the implementation of the plan. Full discussions of topics such as employee training about privacy issues, governmental and legal issues, monitoring the privacy plan once in place, security of laptops and telecommuting help the reader understand the scope of the problems and how to solve them. One issue, I had not thought about: privacy of shared customer data with vendors is instructive. Besides being an essential resource to businesses using the net, consumers should read this book to understand all the issues surrounding the safety of their personal information.

Michael Erbschloe and John Vacca A Guide to Developing & Implementing an Ironclad ebusiness Privacy Plan McGraw-Hill 2001

This book is an essential reading for any company looking to ensure corporate privacy online. The authors, Erbschloe and Vacca, do an excellent job of providing a step-by-step guide to safeguarding customers' personal information and company secrets through the development of an enterprise privacy plan.

Erbschloe and Vacca, two of today's security thought leaders distinguish between privacy and security and the importance of understanding the differences at all levels of the organization.

Chapters two and three discuss privacy issues and sight specific cases that have occurred over the years. The chapters go on to point out how technology continues to change but the protection laws governing technology use are vague and difficult to interpret. The authors recommend seeking "on going legal counsel" for your business as the use of ebusiness continues to grow with an estimated 165 million users of the Internet in the U.S. in 2003.

Chapters 4 through 8 break down the steps necessary for developing and implementing enterprise privacy plan and incorporated these steps into four major phases.

Phase One:Organizing and research Phase Two:Conducting privacy -needs audit Phase Three:Developing polices and plans Phase Four:Implementing the plan

The authors do point out that the major challenge to any organization trying to implement an enterprise privacy plan is --working through the process of consensus building among departments and managers in the enterprise.

Moving on to the rest of the book, the chapters deal with managing, protecting, and measuring the success of your enterprise privacy plan. Checklists throughout these chapters list key areas and specific tasks that should not be overlooked. Long-term management challenges fall into modifying and evolving the enterprise privacy plan as privacy laws and policies change and as information technology solutions evolve.

All told, I think the book provides a great set of clear guidelines for ensuring a successful privacy plan; it's implementation and monitoring. Get your privacy planning efforts moving ahead by following this step-by-step format.

Thinking of getting into the saltwater aquarium hobby? Do not buy anything until you have read this book cover to cover! You will be sorry if you don't. By applying the principles in this book, you will have much greater success at the venture. You will save a lot of money and spare the lives of many fish.

After you've read this one, buy The Conscientious Marine Aquarist by Robert M. Fenner and give this great hobby a go. It's wonderful, and these two books will get you off to a great start.

... covers just about everything imaginable, and does so in such a clear & concise way that there is little point in my trying to cover it again.
I am truly impressed. This so-called beginner's book scarcely rates that category; this is the very sort of information that beginners REALLY need but oh-so rarely ever get until it is too late. Moreover, it is presented in a form that beginners can understand and digest with ease. Truly a gem, and destined to be a classic.
The checklists, the explanations which make the complex simple, the techniques, the wonderful illustrations, the tips & tricks, the lists of common mistakes to avoid, ( and which species to avoid ) and the truly useful advice make this book very complete. It's 140+ pages are chocked full of good information without a lot of "fluff"; it's truly "all-meat, no filler!"
If I had to recommend just ONE book for the beginning marine hobbyist, I think that this would be the one. I even recommend it highly to intermediate hobbyists. While it doesn't cover every single aspect of the marine hobby, ( not that any one book, or even any given dozen ever books could ) it aptly covers the most important things, and most importantly, it covers them in a way which will make it the most useful to it's target audience...

I had already looked at many marine aquarium books before I found this one. I already have a freshwater tank, but really had no idea how to go about setting up a saltwater tank. I mean, I didn't know anything!

This book misses nothing. Other books may start off well, but tend to get skimpy on the things you really need to know and then focus too much on things that, at the moment, you don't need to know, such as page after page on various species of fish. That's important, but not particulary helpful if you don't know what you are doing.

The first part of the book goes into tank selection & setup. It goes over among other things, protein skimmers, power filters, & powerheads along with the other more rudimentary stuff such as heater, thermometer, etc. It goes into instructions on how to correctly mix the salt water and put in the substrate.

After that, a considerable amount of time is spent discussing live rock, what it is, how to choose it, how to take care of it, where to place it in the tank, etc. It even gives sample layouts - very helpful! The last part regarding tank setup walks you step by step through setting up the tank and live rock. If you follow the checklists, you won't miss anything or do anything out of order.

The second half of the book is on selecting fish and taking care of them. In the section showing the various species of fish, it also tells what suitable tank mates could go with the fish. Lastly it goes into feeding and maintaining the tank along with a section on fish diseases and how to treat them.

If you are interested in starting a saltwater tank, then this is an excellent book to begin with.

Over the years, I have worked with dozens of small-to-midsize companies, all of which were in dire need of improving one or more of the following: cost reduction, culture change, customer retention, cycle-time reduction, defect reduction, market-share growth, productivity improvement, and product-service development. You can thus understand why I was curious to know to what extent (if any) Six Sigma could be helpful to small-to-midsize companies.

By now we have become well aware of the success of Six Sigma initiatives at major international corporations such as ABB, Allied Signal/Honeywell, Black & Decker, Dow Chemical, Dupont, Federal Express, General Electric, Johnson and Johnson, Kodak, Motorola, SONY, and Toshiba. Once having read this book, I am convinced that -- with certain modifications -- Six Sigma could perhaps be even more valuable to small-to-midsize companies which, obviously, have fewer resources. What exactly is Six Sigma? The authors provide this definition: "A comprehensive and flexible system for achieving, sustaining, and maximizing business success. Six Sigma is uniquely driven by close understanding of consumer needs, disciplined use of facts, data, and statistical analysis, and diligent attention to managing, improving, and reinventing business processes."

The authors identify what they call "hidden truths" about Six Sigma:

1. You can apply Six Sigma to many different business activities and challenges -- from strategic planning to operations to customer service -- and maximize the impact of your efforts.

2. The benefits of Six Sigma will be accessible whether you lead an entire organization or a department. Moreover, you'll be able to scale your efforts, from tackling specific problems to renewing the entire business.

3. You'll be prepared to achieve breakthroughs in these untapped gold mines of opportunity -- and to broaden Six Sigma beyond the realm of the engineering community.

4. You'll gain insights into how to strike the balance between push and pull -- accommodating people and demanding performance. That balance is where real sustained improvement is found. On either side -- being "too nice" or forcing people beyond their understanding and readiness -- lie merely short-term goals or no results at all.

5. The good news is, Six Sigma is a lot more fun than root canal. Seriously, the significant financial gains from Six Sigma may be exceeded in value by the intangible benefits. In fact, the changes in attitude and enthusiasm that come from improved processes and better-informed people are often easier to observe, and more emotionally rewarding than dollar savings.

The authors organize their material as follows: Part One: An Executive Summary of Six Sigma; Part Two: Gearing Up and Adapting Six Sigma to Your Organization; Part Three: Implementing Six Sigma -- The Roadmap and Tools; and finally, The Appendices: Practical Support. According to Jack Welch, "The best Six Sigma projects begin not inside the business but outside it, focused on answering the question -- how can we make the customer more competitive? What is critical to the customer's success?...One thing we have discovered with certainty is that anything we do that makes the customer more successful inevitably results in a financial return for us."

If anything, it is even more important for small-to-midsize companies (than it is for the GEs of the world) to answer these two questions correctly and then track and compare their performance in terms of what their customers require. The well-publicized objective of Six Sigma is to achieve practically-perfect quality of performance (ie 3.4 defects for every million activities or "opportunities") and this is indeed an ambitious objective. Collins and Porras, authors of Built to Last, would probably view it as the biggest of Big Hairy Audacious Goals (BHAGs). In that book, they assert that the most successful and admired companies have the ability -- and willingness -- to simultaneously adopt two seemingly contrary objectives at the same time. Stability and renewal, Big Picture and minute detail, creativity and rational analysis -- these forces, working together,, make organizations great. This "we can do it all" approach they call the "Genius of the And."

Pande, Neuman, and Cavanagh suggest that all manner of specific benefits can result from following "the Six Sigma way." For example, Six Sigma generates sustained success, sets a performance goal for everyone, enhances value to customers, accelerates the rate of improvement, promotes learning and "cross-pollination", and executes strategic change. All organizations (regardless of their size or nature) need to avoid or escape what the authors refer to as the "Tyranny of Or." Here in a single volume is about all they need to seek "practically-perfect quality of performance." Whether or not they ultimately reach that destination, their journey en route is certain to achieve improvement which would otherwise not be possible.

If you're looking for the definative guide to Six Sigma, you've just found it. From fundamentals to advanced program management, its all here. I first read Pande and Holpp's little 87-page book "What is Six Sigma." The impressive guide convinced me that I needed to pick up a copy of their "The Six Sigma Way." I'm really glad that I did. As a management consultant, I can say without reservation that the ideas expressed in this book are applicable to almost every manager -- regardless of whether or not they are currently involved in a formal Six Sigma program. In addition to enhancing quality, the Six Sigma framework is very useful in identifying and removing irrelevant processes from your product or service operations. Saving your Company both time and money... and freeing up your employees for more value-added work. In addition, I would also recommend Hammer and Champy's "Reengineering the Corporation" and Ashkenas, Kerr, and Ulrich's "The GE Work-Out." Overall Grade: B+/A.

I found the book to be clearly written and even fun in places. It provides a solid and practical overview of the principles of Six Sigma. It explains Six Sigma as a flexible system to help manage processes in companies. It addressed all the questions I had in trying to decide whether Six Sigma is appropriate for my company. It provides much practical and non-dogmatic advice about how to implement. I bought the book to prepare my self to fight against the six sigma way. After reading it, I am very enthusiatic and am planning to propose this approach for my company. I highly recommend the book for anyone needing an overview of the topic from a management perspective.

I purchased this book based on its 5 star review,I found the content to be somewhat redundent,as you have 2 people writing at different chapters in this book.I have also read "Recondo LRRPs in the 101st"by Larry Chambers,and "Force Recon Diary,1969" by Bruce Norton. Both are better written, especially Force Recon by Norton..I believe the 5 star rating is a bit to high for "Charlies Rangers"...

You are 17, 18, 19 years old. What do you want to do with your life? How about go and fight a war in Viet Nam! Charlie Rangers will tell you what it was like. This is a must read book for those who were fortunate enough to avoid the draft. See what it was like for these boys to have to grow up to be men in a hurry. These men should be applauded for putting their lives on the line for our country, especially at such a young age.

My dad, Don Ericson, wrote this book when I was in 7th grade. I read it then but, I read it again last spring. I am now 23. I believe he did a wonderful job recounting feelimgs and thoughts of his expeirence in Vietnam. If you would like to E mail him, I would be happy to foward any mail. Please write at RHarvey913@Aol.com.

The re-release of the legendary 1972 recording of Die Zauberflöte, conducted by Wolfgang Sawallisch, is a great blessing to all who know and love this great work. Edda Moser's interpretation of the Queen of the Night is justly celebrated, achieving not only transcendently perfect delivery, but also a chilling portrait of pure evil. All of the other cast members are excellent. The spoken role of Papageno is particularly striking, sounding sufficiently pungent to remind us that the role was originally played by Emanuel Schickaneder himself. The tempi are, for the most part remarkably well-chosen. In addition, the Masonic gravity of the subject matter is constantly respected. The chorus of the armed men is properly alarming, the cantus firmus stridently insistent above the counterpoint of the strings. Even more uncommon is the treatment of the secondary scenes of Act II, especially the chorus Welche Wonne, in which the evocation of the candidate's future "new life" is infused with the trepidation inevitably attendant upon any trial of life and death. All too often, this work, which is gravely serious in its intent, is presented as a fairy tale. This recording successfully conveys the philosophical context, and does justice to Mozart's attachment to Masonry. [The only flaw which I could detect is the inclusion of a very questionable musical fragment, inserted into Act II, Scene 11 ("Pamina, wo bist du?"). I could locate no reference to this anywhere in my extensive library on the subject, and can only speculate that it might be some unacknowledged retention from one of the infamous "reworkings" of the opera which occurred after Mozart's death....At any rate, it requires an explanation....]

In view of this, it is sad to see this beautiful recording issued in association with a perfectly vile and disrespectful book about the opera. The author has the temerity to liken this work to "a Broadway musical", "a rollicking entertainment for the common man" simply because it was composed as a Singspiel, or German opera with spoken dialogue. This is equivalent to likening one of Shakespeare's comedies to a street farce. The book also suggests that Zauberflöte was composed for purposes of pure entertainment, unless it is, perchance, a "work of profound insight" dressed up in the trappings of a "cartoon". Obviously, the writer is ignorant of the significance of the Egyptian setting in the time of Mozart, when it was a clear symbol for rational ideas and liberal politics. The details of the setting delineate the struggle which was then taking place in Europe, over the true nature of Masonry, philosophy and music, and which soon came to a terrible end, for that time at least, with the banning of Freemasonry in Austria, and the loss of much of the learning about ancient philosophy which had been so laboriously gathered in circles such as that frequented by Mozart. It is largely on account of Zauberflöte, which alludes with precision to much of that learning, that it was not entirely annihilated in the chaos of the revolutionary and Napoleonic periods. Rather than misrepresenting this vitally important work, those who have the privilege of coming into contact with it should do all in their power to contribute to the very difficult, vital, and continuing attempt to understand it. While the availability of this recording is of great value, it is scandalous to see it associated with a contribution to the generally prevailing ignorance about this extremely important, and very difficult, work.

An irate Mozartian

The re-release of the legendary 1972 recording of Die Zauberflote, conducted by Wolfgang Sawallisch, is a great blessing to all who know and love this great work. Edda Moser's interpretation of the Queen of the Night is justly celebrated, achieving not only transcendently perfect delivery, but also a chilling portrait of pure evil. All of the other cast members are excellent. The spoken role of Papageno is particularly striking, sounding sufficiently pungent to remind us that the role was originally played by Emanuel Schickaneder himself. The tempi are, for the most part remarkably well-chosen. In addition, the Masonic gravity of the subject matter is constantly respected. The chorus of the armed men is properly alarming, the cantus firmus stridently insistent above the counterpoint of the strings. Even more uncommon is the treatment of the secondary scenes of Act II, especially the chorus Welche Wonne, in which the evocation of the candidate's future "new life" is infused with the trepidation inevitably attendant upon any trial of life and death. All too often, this work, which is gravely serious in its intent, is presented as a fairy tale. This recording successfully conveys the philosophical context, and does justice to Mozart's attachment to Masonry. [The only flaw which I could detect is the inclusion of a very questionable musical fragment, inserted into Act II, Scene 11 {"Pamina, wo bist du?"). I could locate no reference to this anywhere in my extensive library on the subject, and can only speculate that it might be some unacknowledged retention from one of the infamous "reworkings" of the opera which occurred after Mozart's death....At any rate, it requires an explanation....]

In view of this, it is sad to see this beautiful recording issued in association with a perfectly vile and disrespectful book about the opera. The author has the temerity to liken this work to "a Broadway musical", "a rollicking entertainment for the common man" simply because it was composed as a Singspiel, or German opera with spoken dialogue. This is equivalent to likening one of Shakespeare's comedies to a street farce. The book also suggests that Zauberflöte was composed for purposes of pure entertainment, unless it is, perchance, a "work of profound insight" dressed up in the trappings of a "cartoon". Obviously, the writer is ignorant of the significance of the Egyptian setting in the time of Mozart, when it was a clear symbol for rational ideas and liberal politics. The details of the setting delineate the struggle which was then taking place in Europe, over the true nature of Masonry, philosophy and music, and which soon came to a terrible end, for that time at least, with the banning of Freemasonry in Austria, and the loss of much of the learning about ancient philosophy which had been so laboriously gathered in circles such as that frequented by Mozart. It is largely on account of Zauberflöte, which alludes with precision to much of that learning, that it was not entirely annihilated in the chaos of the revolutionary and Napoleonic periods. Rather than misrepresenting this vitally important work, those who have the privilege of coming into contact with it should do all in their power to contribute to the very difficult, vital, and continuing attempt to understand it. While the availability of this recording is of great value, it is scandalous to see it associated with a contribution to the generally prevailing ignorance about this extremely important, and very difficult, work.

An irate Mozartian

The Black Dog Opera Library Series had outdone themselves once again. In this 1972 recording of Mozart's last opera, we are treated to a fine performance by fine singers, a fully illustrated book with liner notes and commentary, as well as information useful in biographies on the composer and his time. Mozart was close to his death bed at the time he composed The Magid Flute. He made an opera that could be enjoyed at many levels. At one level, it is a comic, brilliant fairy tale for children, at another level, it is deeply symbolic and layed with Masonic ideals of universal brotherhood and love. Mozart and his librettist were both Freemasons, a religous "sect" that was under hot water in 18th century Vienna for its pagan origins and its advocation of ideas of the Enlightenment. The story is about Tamino, a prince who is lost in a strange land (originally, a mystic Egypt), who is rescued from a serpent by three mysterious women and promised the hand of the daughter of the Queen of the Night if he saves her from the wizard Sarastro. Together with the help of the comic bird-catcher, Papageno, he sets out on his adventure. But halfway through the opera, he discovers that he has been deceived. The Queen of the Night is the true villain and Sarastro is really a holy man. After many trials, the forces of evil are defeated and the opera ends blissfully with a victory.

Musically and dramatically, it is Mozart's greatest opera. From the striking Overture to the use of dark strings, trumpet and soaring flute passages, the individual arias which express intense emotions to the neverending theme that good triumphs over evil, the Magic Flute stands out as a great opera to begin with for newcomers and a favorite for old time opera fans.

In this recording, conductor Wolfgang Sawallisch leads the Bavarian State Orchestra in a highly effective, thoroughly dramatic and sentimental, full interpretation of Mozart's score. Tenor Peter Schreir as Tamino is exceptional, passionate in his aria "Dies Bildnis" (This portrait), and again as he plays his flute in "Wie Stark ist Nicht dein Zauberton" (How powerful is your music, magic flute), his individual lines in the ensembles and his duet with Pamina as they undergo the final trial of fire. Annelise Rothenberger, a sublime German lyric soprano, is moving in her portrayal of Pamina. She has her moments in this recording. Note how her high, melodic voice seems to come from nowhere as she confronts Sarastro and Tamino for the first time "Herr! Ich bin zwar Verbrecherin ! (Sir! I am the transgressor). Her aria "Ach Ich Fuhls" (O, I feel that happy days have passed) is the finest interpretation, full of pathos and a kind of melancholic madness, as well as her lines in her suicide attempt, finally, she is sublime as a strong woman ready to face trials with Tamino, especially striking when she sings the line "Tamino!".

Kurt Moll's Sarastro is without question the best. His voice is suited for God. So divine and sonorous and full of grace, his voice is especially noticeable in the aria "O Isis and Osiris " and "In deisen Heilen Hallen"( In these holy halls). Finally, and not to be missed, is Edda Moser's incredible interpretation of the Queen of the Night. You have not heard the true Queen of the Night, until you've heard Edda Moser. She has a Wagnerian intensity and neurosis in her lines, apt and effective for the role of a Queen bent on deception and the murder of her rival, Sarastro. Her aria "O Zittre Nicht, Mein Lieber Son" (O tremble not, beloved son" is full of lyric dramatic passages and coloratura at the end. The vengeance aria "Der Holle Rache Kocht Meine Herzen "(Hell's Anger Burns Within My Heart) is full of fire. The way she attacks the dramatic, powerful lines is out of this world and the high F's she escalates are unsurpassed.

I found this book hard to grade, but easy to read. Stories are the best way for people to learn, and this book has six interesting ones (about Josiah Wedgwood, H.J. Heinz, Marshall Field, Estee Lauder, Howard Schultz, and Michael Dell) describing entrepreneurs pulling themselves up by their bootstraps to create major brands. As a book of engaging business stories, this is a five star book. In terms of the insight you will get from these stories compared to the potential insight you should get, this is a three-star book. I compromised the two to come up with my grading.

If you want to learn about today's brand-building challenges, other books handle that subject much better. If you want to learn about how the Wedgwood, H.J. Heinz, Marshall Field, Estee Lauder, Starbucks, and Dell businesses got started, this is your book. The material is handled much like historical fiction (except the facts are meticulously gathered and documented), and you will find the going easy and pleasant.

If you like Horatio Alger stories, you will find those here as well. I suspect that exhausted entrepreneurs on long plane trips where their computer batteries have run out will find this book helpful in recharging their personal batteries. As Winston Churchill once said, "Never give up." That's the key lesson here. Through trial and error, these entrepreneurs kept trying until they found formulas that worked.

The choice of examples is a little flawed. Five are consumer branding examples and only one is a business example (Dell). Of the consumer branding examples, you will find that most are about selling to the higher income people. That gets a little repetitive.

The explanation of the examples is also incomplete. Considering that this is a business book, there is relatively little financial information other than annual sales and occasional asset turnover ratios. Qualitative example are helpful, but they are more helpful with more pinning down. For example, when you see the profit margins that Wedgwood had, that explains a lot about why the company could afford such lavish promotions. Without similar information on Heinz, you wonder why he was so successful in making sales but went bankrupt. Presumably, he had low margins.

The photographs and maps in the book are a plus, and I enjoyed them very much. The book was printed on such high quality paper (similar to that used for diplomas) that the images are on the same paper as the text. This permits the book to have many more illustrations than similar-sized business books.

The point about earning trust in the book is easily explained. At the time when these entrepreneurs were getting started, their largest competitors usually provided poor quality products, sometimes had inappropriate brand images, often failed to offer decent guarantees, and typically acted in self-serving ways. Earning trust isn't too hard if others are scoundrels or incompetent. Above all, these entrepreneurs stood for decent human values, and got that point across in one-to-one situations. I'm not sure that point comes out clearly enough, even though it is certainly present in each example.

Those who think the Internet age is unique will find the comparisons to the beginning of the Industrial Revolution in England and the transportation improvements in the United States to be valuable contrasts. But each age brings its unique changes. Entrepreneurs should seek to grasp those changes, but also see what others have missed. I think that the Starbucks concept could have been successfully innovated in the late 1950s. It's just that no one did it then.

After you finish enjoying these stories, I suggest that you think about the values that your organization stands for. Are those values presented and delivered in ways that make your organization more trustworthy than any other? How else do you have to be superior in order to establish a burnished brand image?

Be serious about giving people the best you can possibly provide!

Stories are the way that we all learn best. Professor Koehn has provided six meticulously detailed ones about brand development by 18th and 19th century entrepreneurs (Josiah Wedgwood, H.J. Heinz, Marshall Field) as well as 20th century ones (Estee Lauder, Howard Schultz, and Michael Dell). Almost any reader will learn details new to her or him from these cases. Each example focuses on how important brands got started on a shoestring. The book has a major weakness in that the financial details of the six businesses are too sketchy to really help understand the economics of what the entrepreneurs did.

Wedgwood improved the quality of earthenware, and changed the way that the products were used by the wealthy and the aspiring. He courted the visible elites and royalty to inspire emulation by those who could afford the products.

H.J. Heinz offered quality and convenience at a time when most preserved food products were shoddy and women did most of their own preserving.

Marshall Field courted the carriage trade who could afford to pay top dollar for top quality goods and service.

Estee Lauder provided high quality cosmetics at more affordable prices.

Howard Schultz introduced most Americans to the latte, taking coffee from being a source of caffeine to a tasteful experience.

Michael Dell changed the business model for how corporations got their computing equipment, customizing for each one just-in-time.

Having been educated in both history and in business, it is clear that Professor Koehn comes at the problem more from the historical discipline than from the business one. As a result, the book will be most appealing to those who are interested in the origins of one or more of these brands, companies, or entrepreneurs. At this level, the book is five-star entertainment.

Business readers will find that relevant details are often missing. For example, Wedgwood staged very expensive exhibitions of his wares. You wonder how he could afford to do this, and finally learn near the end of the study that the company had enormous profit margins. H.J. Heinz is described as being very successful in a predecessor company, yet he goes bankrupt. Some information about his margins would probably have revealed that he had low margins. The information is not included. There are bits and pieces of ratios and annual revenue numbers, but the financial side of these examples is clearly underdeveloped. That's a shame, since they all built up important enterprises on a shoestring.

The choice of cases seems flawed from a business perspective. Five of the six are consumer products and services. Of the five, all appealed initially to high income people when good products and services were largely unavailable. Forming brands in such an environment is no great trick. Readers would have learned more about brand building from cases where the competition was fierce from people who were providing exactly the same choices.

As a result, from a business perspective, this is a three star book. I averaged the five and the three star ratings out to reach my four star conclusion.

After you read this book, you should think about how you decide which brands to trust, and how you go about establishing the trustworthiness of brands that you represent. What else is important before trust can be earned? In particular, pay attention to the significance of establishing improved business models (something that all six entrepreneurs had in common).

Make your brand stand alone in its desirability in the eyes of all who see it!

Brand New is a brilliantly written book about entrepreneurs, brands, consumers, business history, and socioeconomic change. The book explores these subjects through the examples of six entrepreneurs-Josiah Wedgwood, H. J. Heinz, Marshall Field, Estée Lauder, Howard Schultz of Starbucks, and Michael Dell-and the brands and companies they created during times of economic and social change: Wedgwood during the Industrial Revolution, Heinz and Field during the Transportation and Communication Revolution of the late nineteenth and early twentieth centuries, and Lauder, Schultz, and Dell in our time.

Koehn is a perceptive historian and biographer as well as an astute analyst of brand creation, entrepreneurship, and organization-building. She explains how the entrepreneurs in her book were able to understand the economic and social change of their times and anticipate and respond to demand-side shifts. This understanding, she argues convincingly, enabled these entrepreneurs to bring to market products that consumers needed and wanted and to create meaningful, lasting connections with consumers through their brands. Koehn also focuses on the importance of these entrepreneurs as organization builders who understood that their success depended on developing organizational capabilities that supported their products and brands. Her book is very well-researched throughout, and uses primary archival documents extensively in the historical chapters on Josiah Wedgwood, H. J. Heinz, and Marshall Field. Koehn also brings her entrepreneurs and the stories of how each built his or her company and brand to life with her talent as a biographer and historian.

The book's emphasis on drawing lessons from both past and present offers many valuable insights for those interested in coming to a better understanding of brand creation, entrepreneurship and entrepreneurial management, and organization-building. Koehn's emphasis on the demand side of the economy and on entrepreneurs and companies making connections with consumers through the brand distinguishes her book as an important work of business scholarship on brands and entrepreneurship. A lively, interesting, and engaging read, Brand New is also valuable reading for anyone interested in business, economic, or social history or biography of business leaders. I highly recommend it!