This is a book that is fun to read and to look at. There are beautiful and amazing pictures of what you can do with everyday items around your house, or, with things you can purchase for very little money. At the same time, the book is full of great ideas to copy or get you started creating your own wild decorations next time you entertain. I can't wait to put water tubes with fresh flowers in my lawn this summer !!

Great ideas for innovative party giving. Everything here can be done easily to create a true impact. A definite MUST HAVE for your next event.

It seems as though Mr. Stark has a lot of experience in hosting creative parties at economical prices. His style is fun, not flashy. While flipping through the pages of this most interesting book it is obvious that the author has a talent for turning everyday household items into something that can be used to entertain. The vase idea especially was ingenious!! With the publication of this book, Mr. Stark and his associates will definitely give Martha Stewart a run for her money.

Adler's book is an incredible story about the generosity of the human spirit, both within a loving family on hard times and withing the larger world of sports heroes and their fans. Excellent reading for any child and especially for avid young baseball fans!

When I first picked up "The Babe & I," I was expecting a book about baseball. While baseball, and Babe Ruth, do figure into the story, it's really an intriguing look into the life of a boy, his mom and secretly unemployed dad, during the Great Depression year of 1932. Once the boy discovers that his dad is actually selling apples to make money, instead of going to his former job each morning, he learns from his friend, Jacob, how to make money selling newspapers in front of Yankee Stadium.

These two "newsies" learn that they can sell more papers by yelling out the latest headlines about Babe Ruth, such as, "The Babe hits number twenty-five! Read all about it!"

This attractive picture book is quick slice of history for young readers, while incorporating an introductory lesson in economics. It's also a lesson in love: a boy's love for his father, and a father's love for his family.

Terry Widener's mural-like illustrations make a nice addition to this heartwarming tale, however the slightly surreal quality makes each scene seem lifeless, when this story is about life, and love, during difficult times. Having said that, they are still attractive and colorful, and do complement the storyline.

And yes, Babe Ruth, does make an touching appearance in this story, set in "that year they were the best team in baseball."

The students in our elementary school library have enjoyed this book.

There was big advertisement for it today in the New York Post and I was glad to see it becuase it is one of the best books for children I have read in a long time.

This book is one of the best for strategy framework and methodology formulation. It is also very useful for case interviews. I believe that every management consultant and related professionals should own a copy, and hope that it would be incorporated into the MBA curriculum of the top B-Schools for strategic management.

Unless you know where your company is going, chances are it won't get very far in today's global marketplace. That's why every business needs the strong vision and keen sense of direction that come from the development, evaluation, and implementation of business strategies-and why every business owner or manager should have Developing Business Strategies, David A. Aaker's classic and comprehensive guide to strategic planning, now in its fifth edition.

Using vivid case studies, Developing Business Strategies helps you to move beyond reactive problem solving toward the development and realization of sound strategic objectives for your company. Providing both the framework and the tools necessary to make strategy development and strategy review efforts effective, this book shows you how to:

* Conduct a structured external and internal analysis of a business with confidence * Develop sustainable competitive advantages by creating assets, competencies, and strategies * Make strategic investment decisions to generate growth * Organize to support strategies * Compete strategically in hostile, growth, and global contexts.

As compact and easy to use as ever, this new Fifth Edition offers new or revised sections on current topics such as strategic uncertainty, buyer hot buttons, shifting customer priorities, strategy as options, paradigm shifts, organizational stubbornness, and brand equity. You'll also find up-to-date research and fresh examples on economic value analysis, competitor image, total quality management, reengineering, the virtual corporation, and more-plus a set of useful sample planning forms to help guide you through the strategy development process.

Whether you're a business owner, manager, or planning executive, the key to your company's success is in Developing Business Strategies.

David A. Aaker is the E. T. Grether Professor of Marketing Strategy at the Haas School of Business Administration at the University of California at Berkeley. He is the author of numerous articles and ten books on strategy, including Marketing Research, Fifth Edition (Wiley) and Managing Brand Equity. His books have been translated into eight languages. Professor Aaker is an active consultant and speaker in the United States, Europe and South America.

Reviewed by Azlan Adnan. Formerly Business Development Manager with KPMG, Azlan is currently Managing Partner of Azlan & Koh Knowledge and Professional Management Group, an education and management consulting practice based in Kota Kinabalu, Malaysian Borneo. He holds a Master's degree in International Business and Management from the Westminster Business School in London.

AFTER READING THIS AND SOME OTHER BOOKS FROM THE PROFESSOR DAVID A. AAKER, I'VE BECOME BETTER AT DOING MY MARKETING JOB.

Many great heartwarming stories packed into one terrific book! These stories make you want to send a "birthday surprise" of your own to someone very special! This book will surely be on your shelf for many years. Don't miss the short stories from your favorite authors in Birthday Surprises.

I fell in love with this book when it was named to the Texas Bluebonnet Awards List in 1996-97. Since then my students have LOVED reading the stories...each of them unique...each with a special message! What a treasure! It is the perfect motivator for inspiring students to write!

This book contains 10 heartwarming stories. I think that every story has its own perspective of what life is all about. Some of them make you laugh, and some make you cry. The author of this this book should pat herself on the back. This is a book that you don't want to miss.

This book is great - it's by a guy that set out to eat what Elvis ate and write a book about it. He's a guy about 27, David Adler, and he did it all - went to his elementry school, went to the army barracks Elvis stayed at - and the best - went to Pauline Nicholson's house (Elvis' night cook) and pauline fixed him one of Elvis' favorite meals - ugly steak and mash potatos.

You have to see this book! If you find it, goto page 66 first and check out the picture titled "Pauline, me, and Hunt's Ketchup" - it is classic! This Adler guy is a genius!

This book is unique. Similiar to an Errol Morris documentary about the down home peculiarities of American culture. Adler generates interesting insights into the King's psychological and social makeup. Very entertaining. A must have for gourmands, Elvis fans and scholars of American pop culture.

Elvis was a very strange but interesting individual, this predominantly cookbook describes his culinary desires. Not exactly healthy heart recipes. Elvis was basically always a truck driver from Tupelo Mississippi. His life was tragic and very misunderstood.

This is a superb visual realisation of the story of Anne,and I think that Adler has done it with great dignity and compassion. The drawing of Margot and Anne huddled in the Belsen camp is so real,it almost could count as being totally accurate,and one feels tremendous sadness looking at it. This book is a must,not just for children,but for anyone that has been touched by Anne's message of world peace.

As a sixth grader I really enjoyed the book Anne Frank. The story was about Anne Frank,A brave young Jewish girl about 12 years old and her fourting year old sister. She found out at age 14 years old that she had to put a lot of cloths on. She had to hide in the attic for three years so the Nazis would not find them. It took place in Germany where her family lived. She once lived in a house,If she went to school she would be shot. The Nazis burnt all the Jewish books and pictures. A lot of children hid so they would not be shot because the people that hid them or they would be shot with no questions asked. The only person who survived was her dad, and the reason her mom died first, and Anne and her sister died after. I think the person who reads the book would cry or be really interesting in it. The book is based on her family life as a Jew in Germany.

I'm a 6th grader. This book is about Anne Frank when she was a young girl. Anne was born on June 12,1929. She had an older sister named Margot. Her parents names were Edith and Otto Frank. Her family lived in Frankfurt for hundreds of years. She had a peaceful life until the Nazis came. Anne Frank died when she was fifteen years old. Then someone found Anne's Frank diary, which got published in 1947. This is the best book I ever read because I like how it is written, telling the story clearly. I like how she did not die until she was fifteen years old. If I was Anne I don't think I would I have lasted that long because I don't think I could take care of myself that long.

My 3-year old loves the pictures and the story line, and knows just when to say "Click!" along with Cam.

We have most of the Young Cam Jansen paperbacks and recommend them unreservedly for other read-along parents, especially parents of young girls. Less-than-ideal personalities, personal conflicts and misunderstandings are all presented, WITH good resolutions, character modeling, and handling of sticky situations.

The main character is a self-confident, intelligent girl thinker and investigator, with a boy as her best friend. Not exactly typical, and not for ultraconservative parents who think that only boys should use their minds and have adventures.

One particularly nice aspect is that most of the stories take place outside of a public-school setting, recognizing that most discovery and meaningful social interactions take place outside of that institution -- a point not lost on homeschooling-minded parents.

This particular story is set in the Art class, where creativity and fun are the dominant theme, not the lesser aspects of the typical public school experience.

Get and read the Young Cam Jansen series! ...

I remember Cam Jansen from when *I* was a little girl (and I am 27 years old). I always loved reading the mysteries and couldn't put them down. Now I get to share Cam with my own daughter. The Young Cam Jansen books are perfect for younger children. My daughter is 4 and 1/2 years old and loved the book! She has been reading since she was 3 years old so this was right on her level. It was enjoyable for us to read together and also for her to read on her own. She listened intently and helped Cam solve the mystery. By really thinking and solving the mystery, it gave her such a boost... I think that is one of the great things about the Cam Jansen books... they are "easy" enough for the childern to solve and they can be very proud of themselves for using their minds to solve mysteries. I highly recommend Cam Jansen and Young Cam Jansen books! Parents, don't be surprised if you find yourself reading them, too!

My 7-year-old daughter and I read this book together. She loved it! Cam - short for Camera, because of her photographic memory - helps her friends solve mysteries. In this case it was a lost tooth. This book has 5 easy-to-read chapters. The story moves along nicely from chapter to chapter, and my daughter did not want to stop until we had read the whole book. She was able to follow the story line as we read and could anticipate what was going to happen. Words were sometimes challenging but overall, an easy read. We will definitely look for more Cam Jansen books to read!

This story is about a girl named Cam, her friend, her aunt, and her uncle. Cam's aunt's wallet gets stolen. My favorite part is when they went into the big, scary haunted house. My favorite character is Cam because she says "Click" to help her remember something important. Kids who know how to read will love this story. Read to find out how they solve the mystery.

This must be the best Cam Jansen book David A. Adler ever wrote! At least, it's MY favorite and I have read most of them. One of my favorite parts is when Uncle George calls "Rudie". It is fun to read. So, if this book is out of stock before you get one, try to get one at the library.

We love David Adler's books. We plan to read all of them that we can. My seven year old loves this Cam Jansen Series. Lots of adventure! These books are great for boys and girls!

I have read some of his books but I actually stumbled on one of his best books! I really was a serios fan of his books until now. now this is what the books about:Cam's box camera vanishs from the science fair,and valuble gold coins are disapeared from a coin shop.Cam's sure that the vanishing acts are simliar to it. Please read this great book or one of his other best work:)

I just read Cam Jansen and the Ghostly Mystery. It is a good mystery. Be sure to read this book if you like to read mysteries. A ticket booth was robbed at a Triceratops Pops concert. Who was it? Cam and Eric try to solve the mystery. Did they solve it? How did the kids get tickets to the concert? You have to read the book to find out.

I just read Cam Jansen and the Ghostly Mystery.In the beginning Cam, Aunt Molly and Eric were in line to get concert tickets for a T-Pops concert. A ghost came and scared everybody. He scared an old man, and he faked a heart attack. Meanwhile the ticket seller was robbed. Cam and Eric were looking all around. Did they find the robbers?

I just read a book called CAM JANSEN AND THE GHOSTLY MYSTERY. The author of the book is David A. Adler. Cam and Eric went to the ticket line and a ghost came and scared people. Then there was a robbery. Who do you think is the robber? I give this book five stars because you can find clues to help solve the mystery.