It will change your life!
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The book is very informative and also very interesting because Caples will show you two examples of ads he ran as a split-run and says "one sold three times more than the other; can you guess which one?" Then he'll tell you, and tell you WHY.
Not only that, but the book is extremely readable. I'm the author of Self-Help Stuff That Works, and I'm an expert on putting the most useful information into a readable form, and this book is as good as it gets. As David Ogilvy says in the introduction, "This is, without a doubt, the most USEFUL book about advertising that I have ever read." No more endorsement than that is needed!
And that's the premise of this book--ads that are going to work; ads that will bring in customer response; ads that will produce sales. Sometimes you see advertisements with clever copy. But this book shows you how to write headlines, use effective copy, and properly use graphics that will help you SELL a service or product.
In most advertising books, you get clever ideas on ads. Some of those ads may have worked, and some may have flopped. If you want tested advertising methods, then get the book "Tested Advertising Methods". If you want one book that will show you how to sell a product or service, then get this book.
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Getting all of this in one volume at a reasonable price makes this a "must-buy" for wargamers (particularly beginning wargamers) looking at the Greeks, Macedonians, Persians, Cathaginians, and/or Romans as potential armies for the tabletop.
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Jia Patton's recipes make the book for me. I had the privilege of taking some of her cooking classes with gourmet vegan food which melts your taste buds in its richness and diversity of flavor. In May All Be Fed, Jia abolishes stereotypes of vegan food being bland. Every time I have made the "Cream of Broccoli Soup" for friends they ask for the recipe and love it, deservedly so, with its creamy cashew base. The "Spinach Tofu Quiche" is wonderful too (people don't seem to miss the dairy); the "Plum Cobbler" feels healthy yet satisfies the sweet tooth going down. I recommend this book for anyone who is open to learning about the vegan diet, and who enjoys cooking and eating fulfilling and jazzy meals.
Some of this book is difficult to read because it makes us take a serious look and the way live, eat and purchase everyday items. I'm glad I did- it changed my life.
Becoming vegetarian or vegan is only part of the solution. Buy the book, read it, practice it, bring veg dishes to gatherings and share what you know. Buy the book as a gift too, that's how I got it.
I realize we have One Earth and One Chance- let's make it count. John Robbins can get you started on the right path.
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Technical from orbit to chip, and immensely readable as well!
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Gradually, Wither's essence spreads throughout Gina's body, allowing the teen to access the witch's powers. She plans to start a new coven but knows that to succeed, she must destroy Wendy. Thanks to the Crone, Wendy realizes that she will battle Wither once again and this time she must learn how to control and use her powers if she wants to destroy her adversary permanently.
WITHER'S RAIN is one of the best horror books of the new millennium. John Passarella has an uncanny knack of tapping into our hidden fears on the pages of his books, especially this one. His talent is on a par with Stephen King, Dean Koontz and Bentley Little. Gina/Wither is the epitome of evil and the allies she converts to her cause makes her even more dangerous to the heroine who like in High Noon needs to fight by herself.
Harriet Klausner
a brave young heroine who must rise to occassion to save her life and the lives of all the people she cares for against a
unspeakable evil. This novel also boast scenes of Gina under the guidance of Wither capacity of evil as she targets her family for death and she corrupts her boyfriend. Other characters shine in this book such as young abby, the nine year old girl who
shapeshifts into a wolf thanks to the powers of the witch coven and the crone, invisible spirit that guides Wendy in her uses of magic and warns her of the dangers poses by Wither.
This novel also has a very memorable climax as Wendy has a fight through the death(through magic) between herself and Wither. Please bring us another Wendy ward book!
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I highly recommend it for those who are hurting. I bought a copy for each member of my family. I also buy it for everyone I know who is taking care of someone who is very sick and for those who have lost someone already.