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I highly recommend this series for young readers who dream of adventure and suspense. They invigorated my youth and helped interest me in reading and writing. I hope to God that there are more coming out!
And for those of us who remember Alfred Hitchcock, maybe Random House could put out a collectors series of the books as they were originally released - covers, illustrations and all. I would certainly snap them up!
Robert Mason, although later after Vietnam service succumbed for a number of years to personal demons by choice, nevertheless portrays a shattering exciting picture of the smell, feel, madness and futility of of his Huey unit in the central highlands of Vietnam unsupported by a corrupt, incompetent US Democratic Party government back in Washington.
Having recently(May97) been in SE Asia on business and visited the "Golf Course"(Mason's old army helipad) near An khe VN, it's clear his accurate and riveting portrayal of the Air Cav are geniune and even more impressive.
I've read this book at least 5 times over the years and it is never dull without a doubt giving much satisfaction and entertainment. The author's true gift to us is to describe his hellish piloting experience and bravery in combat in a very readable way. He is a true inspiration to people of all walks of life.
As a former combat arms US Army officer(1970's Korea DMZ), my premonition is that the likes of Warrant Officer Bob Mason and his Huey compadres would be few and far between in today's politically correct, powder puff, his or her Clinton army.
Sit back and invest in yourself. Read Chickenhawk (more than once).
I have had the unfortunate luck, of evacuating wounded soldiers, from a war which is still controversial in my country, but I never faced the kind of situations that Mason discribes in the book, and I have always wandered how they did it, knowing that every morning and evry mission could spell sudden death, from the enemy, or worse, by your commander's stupidity.
I think it's a book about bravery, about how these helicopter pilots in Vietnam were willing to risk their lives every day for their fellow soldiers. I believe that flying into combat, surviving it, seeing what might happen if it wasn't your lucky day, then doing it again and again and again, takes a special kind of character. Character shown by Mason.
I have read many war books, some about Vietnam, some not. My country is (unfortunately) filled with veterans, including my entire family (my father was also a pilot and my brother was in the special forces, we've all been through combat). I think this book is special in the way it touches you intimately, making you feel, just as if you were hearing the story from the author in person.
This is not about victory or defeat, this is about something else, and to know what this thing is you must read the book and look inside to see the impact it has on you.
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The book is well organized and the writing is clear and concise, all making for an informative and enjoyable read. It is an excellent book for a strategic planning point of view. It is an absolute necessity for the 21st century business owners and CEOs. The book is teaching you about Business Model Innovation and the ideas might become useful as your business direction changes. The book offers help to anyone looking to improve theirs chances for success. And it is quite readable. I highly recommend it for senior and mid-level managers, entrepreneurs, consultants, and business students.
Alexander Petrochenkov
Continually provide more benefits for your customers; ". . . business model obsolescence is the major unperceived opportunity for and threat to all businesses now" is the self-proclaimed "Big Idea" of this book. Indeed it is. From that theme, Mitchell and Coles go on to build an air-tight case for continuous business model improvement. And the business model is simply defined as the: Who, What, When, Where, Why, How, and How Much for your product or service. But the simplicity of this concept of a business model should not mislead the reader. There is a significant amount of introspection and work that a leadership team must go through to really understand the answers to these questions in order to map where they are today and what they might do to positively change the model.
Mitchell and Coles keep our interest through real live case studies as well as tracking the growth of a child's Lemonade Stand business. The book is divided into four major parts: 1 The Most Productive Areas for Business Model Innovation; 2. Provide Sustained Benefits for All Stakeholders; 3. Expand Business Model Innovation; and 4. Pursue Higher-Potential Business Model Improvement. Each of these sections use real life case studies and hypothetical Lemonade Stands to illustrate the business change management principles. Those examples also provide hope and encouragement to leadership teams in all kinds of businesses that they are not alone in keeping change management from becoming an oxymoron!
After reading this book, you will want to keep it handy for reference, ideas for new paths to explore, and to loan to others who seem simply not to "get it!" What I appreciated most was the honest focus on providing what customers and end users really want in a product or service. Starting there, we can drive our companies to greater achievements by continuous business model innovation. Rarely do I rate a book a five on a scale of five, but Mitchell and Coles get that rating for The Ultimate Competitive Advantage!
Dave Kinnear, CEO, dbkAssociates, Inc.
The book offers one of the best sets of real life examples and cases in the recent business literature, all with insightful observations by the authors. The examples range from the smallest of businesses to GM's and Enron's of this world (and from one concise passage I learned about the business model fundamentals of the US steel industry turn-around). Also, there is a new look at the changing virtues of leveraging equity with debt and CAPM.
For me the most valuable in this book is the attention given to rules of dealing with a company's stakeholders. It's high time that stakeholders received this kind of coverage in a work on competitive advantage ! The 100 leading companies' innovations stemmed from deep interest in stakeholders needs. As the authors state - a bad business model will usually favor a few stakeholders at the expense of others thus causing cooperation to decline. If one were to structure the book in another way, alocating one chapter to what can be done for and with each stakeholders' group to enhance business model might be an option for this reader (customers, shareholders, employees, suppliers, lenders).
The book is a call for thinking innovation as an every day job. Clearly, if new business model elements are thought about and tested on a continuous basis there is a better chance that something of a breakthrough calibre will be decided even at annual strategic meetings.
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Personalities abound throughout the telling of one of the greatest of all Tsars. What really stands out about this particular book, is that while the book is really about Peter, Massie allows the flow of the book to follow personalties of the time as they enter and exit Peter's world. So as well as learning about Peter, I learnt of Charles' rivalry with the Russian leader, and the battles they fought; Tolstoy, the ambassador to the Ottoman empire, and his constant diplomatic battles with the leaders of Turkey. The Sun King of France. These are just a few examples that litter the book.
Furthermore, social and political issues of the time are discussed, some in great depth. I never realised the stuggles involved with the construction of St. Petersburg, the workers dealing with both the [danger] of the Swedish Army and Navy, as well as the marshes on which the city was built. That the establishment of the Russian Navy was initiated by Peter, was another surprise. I would have thought that a major empire such as the Russian would have already had a navy. The political intrigues between the Royal houses of Europe was another eyeopener for me.
There are always faults with any book; Peter the Great is no exception. Some details would be repeated, some to the point of numbness. How many times do we have to hear about Peter's fondness for the sea? Or the sciences? Still, many people like myself will overlook these and instead, look at the book for what it is; a stunning and comprehensive look into not only the life of Peter the Great, but the world of Eastern and Middle Europe. I began reading the book to learn the story of Peter the Great. That I got a history lesson about Europe in the 18th century is a real bonus.
Peter certainly earned his title and likewise I feel Massie can add "The Great" to his name. The best compliment I can give to Massie is I now have a tremendous thirst to study Peter's archenemy, Charles Xll, and learn Charles's perspective of Peter The Great.
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Whatever else, this is a great story - of love, family tragedy, political blundering, inepept military decisions, court intrigue, conspicuous consumption, religious meddling, hypocracy, self deception, and hope - all part of the opening act of the new century. The old world of Tsarist glitter passes and the new world of Bolshevik drabness begins - and Nicholas and Alexandra are, with their family, caught in the middle.
With unusual and fascinating insight, the lives of Nicholas and Alexandra are explored in the context of their backgrounds, upbringings, experiences, and the very public role which birth had conferred upon them. The impact these influences had upon them personally and the resulting impact upon Russian and world history is laid out in a poignant, tragic tale which will leave only the most jaded reader unmoved.
Massie's writing style makes you feel as if you were actually there listening to and observing the Imperial family. His sources include the letters between Nicholas and Alexandra, letters from them to members of their families, and the memoirs of people who knew them personally and/or worked with them closely, such as tutors, close friends, ambassadors, and government officials.
The insights gleened from these sources portray not vicious, callous rulers concerned only with their selfish ends, but rather two well-meaning and personally kind people whose personalities, education and limited perspectives ill-suited them for the roles into which they were born. Add to this the impact of the then untreatable disease of hemophilia which afflicted their youngest child, their only son and heir to the Russian throne. This does not excuse them from the disastrous role they played in the fall of the Romanov dynasty, but rather helps us to understand why they acted as they did.
One cannot read this work and come away without a profound feeling of sadness. The "what if's" string on endlessly, most tragically in the contemplation of their five innocent, young children who were brutally murdered along with their parents by the Bolsheviks because of hatred for their parents, and a merciless political desire to ensure the monarchy never returned.
This work will appeal to many: to students of Russia, history, royalty, political science, public relations, and of course, those interested in a story of romance in a privileged, elite world.
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I. Particulars and History - Building DB Connected Systems, Data Access Models.
II. RDBMS - The components of a SQL Server DB
III. Tools of the Trade - Client/Server Network Utilities, Enterprise Manager, DTS, MS DTC, Performance Monitor, Profiler, Query Analyzer, OSQL, Service Manager
Then The Good Stuff:
First the basics:
IV. The Foundation Statements of T-SQL - Select, Where, ETC.
V. Joining Tables - Inner/Outer, Cross, Full, Union
VI. Creating and Altering Tables
Then the Intermediate Stuff:
VII. Constraints - Primary Keys, Foreign Keys, Unique, Check, Default, Disabling, Rules, Triggers
VIII.Normalization and Basic Design Issues - Relationships, Diagramming, De-Normalizing, Examples
Then the Advanced Stuff:
IX. Speeding Performance: Storage and Index Structures
X. Views - Simple, Complex, Editing, etc.
XI. Writing Scripts and Batches - OSQL
XII. Code Storage: Stored Procedures - Intermediate to Advanced - This is pretty much exhaustivly covered. Includes error handling, control of flow.
XIII.Transactions and Locks - More advanced SProc handling, Checkpoints, Locks and Concurrancy, Handling Deadlocks
XIV. Triggers - A truely great chapter, untangling what is usually a badly explained subject.
And a lot more... Chapters 15 through 25 cover the really advanced subjects like: Advanced Queries, Distributed Queries/Transactions, SQL Cursors, BCP, DTS, Replication (in detail), Advanced DB Design, OLAP (in detail), English Query and Full Text Search, Security (very well done), Performance Tuning (in detail), Advanced Administration.
The appendices cover: Global Variables, Functions, Tools, Error Listing, Access Upsizing. An excellent index rounds out the package. If you are worried about coverage on any of the above topics...don't the book is a real luggable (1.5" thick, a couple of pounds in weight).
The only other book I would recommend to round out the SQL Server DBA's library would be MS Press' Administrator's Pocket Guide. You really won't need anything else! This book is a must have.
Anyway....what i had to say, said it....now its up to you the reader of this review to either remain in the dark or excel in the glittery world of SQL Server 7.0.
I REALLY Recommend this BOOK!
Professional SQL Server 7.0 Programming tacles the challenges that programmers face in the real world and it does it with in-depth discussion and examples. You hardly need to refere to other sources for more information.
What's more, I was pleasantly amazed when the author returned my email cry for help within a half hour. I was faced with a Microsoft bug in SQL 7 and Microsoft tech support was no where to be found. Mr. Vieira's prompt response saved the day. I don't expect the author to substitute for Microsoft technical support, but the incident convinced me that he was a working programmer's writing from the view point of a programmer.
I look forwards to buying any other books that he will author. How about one on MS Visual Interdev or ASP?
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