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Keeping with family history and God's hand in people lives, this series will take you on a great journey of a Scottish family, with excitement, suspense and a great ending!
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When I was manager of the Army-wide Technology Transfer Program, I found the First Edition so useful that I gave copies to the technology transfer representatives at each of the 50+ Army Labs. This new edition is timely because of rapid changes in the environment in both government labs and industry, as well as changes in the law and in Administration policy which make cooperation easier.
The authors consider the impact of cultural factors on technical cooperation, and show by example how cultural barriers can be overcome. In this case, the most important cultural factor is the contrast between the very reasons the organizations exist- "mission" vs. "profit". Most government labs are created and funded to achieve a specific "mission" (e.g. develop some type of military system). Diversion of effort from the mission is seen as improper and possibly illegal. In contrast, most industrial companies are created to make a profit for their owners. Undue delay, risk to intellectual property, or other threat to profit is unacceptable. Before these organizations can cooperate effectively, there must be a reasonable prospect of advancing the lab's mission while providing a (present or future) profit to the company. Finding mutually interesting projects and negotiating mutually beneficial agreements requires vision and understanding. The authors point out some of the needs and constraints likely to motivate each party, and provide examples of successful agreements.
Fortunately the law permi! ts arrangements which are much more flexible than those controlling government procurement, and the authors explore these options. The most popular tool, the Cooperative R&D Agreement, is analyzed in great detail.
The authors also address the practical problem of finding potential partners and provide a list and description of several matchmaking organizations, mostly government- funded, which facilitate contact between the parties. In the last few years the World Wide Web has become especially useful for finding partners, and the computer disk included with the book speeds access to the most important sites.
This book is really useful because it combines a broad conceptual understanding with a direct approach to practical problems. It combines the "why" with the "how" in a manner which is rare in any book on any subject.
Cooperative effort offers significant opportunities, but has many pitfalls. I highly recommend this book to anyone who wants to profit from the opportunities and avoid the pitfalls.
The book is a second edition of a previous sell-out success. The new edition arises from the information explosion, and new government policies in the Technology Transfer and Advancement Act of 1995.
The authors discuss the nitty-gritties of core competencies, funding and profit, and intellectual property rights. They address risk, technology cycle time, product versus process orientation, and the Federal Acquisition Regulation culture.
The chapter on "Building Bridges" is especially useful, describing three elements of successful technology exchange: networking, team building, and face-to-face coordination. The text defines "bridging organizations" as those that exist to enable technology exchange. It lists many examples in an appendix and in an enclosed disk file that includes clickable web site addresses.
A key contribution is the careful description of the cooperative research and development agreement (CRDA), which is a powerful, yet complex, mechanism for technology transfer. The book includes a model CRDA that may be used by readers to develop their own working agreements in practice.
The authors discuss measurement, including both activity and process metrics, and offer examples for consideration. They close with a discussion of leadership as an encompassing influence, and present a seven-step prescription for technology transfer success.
This is a book for the real world. Those who battle in the business arena--and seek new means to prevail--should not pass it up.
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