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In this short text Bohm looks at creativity, what it is, what it means in human life, how it works and various other aspects. Bohm, like in his other works, shys away from any form of solid definition, this is done on purpose, rather than because of a lack of understanding, Bohm insists that any form of thought, concept, idea which becomes crystalised as the "whole truth and nothing but the truth" interferes with the natural flow of reality which is ever changing and never static, this includes ideas as well which are insights about this flow (expanded on earlier in eg "Wholeness and the Implicate Order"). In this book he considers something he calls artamovement or "the art of fitting in the flow", here the word fit is in fact the meaning of art, in fact all forms of human endeavour are a form of art. This fitting in is the way people find out whether something is true or right in a context.
This, as usual, is highly original and especially true to itself, Bohm always writes what is true to itself and himself, he never, right until his dying day, failed to expound the truth whether he liked it or not. He epitomises the true seaker of knowledge which today is often smothered by individual desires, political expediency, domination from others or downright egotism. He was a remarkable man.
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While strong on the strategic side, PR Visionaries is a bit weaker on the tactical side. I don't hold the editors responsible for this, however, as this is not a how-to manual, per se. For the tactical side, I found Guerrilla PR: Wired by Michael Levine to be a more than adequate resource.
PR Visionaries, as the title says, has the giants of the public relations industry tell you how to get noticed, build a brand, develop and protect a reputation, and how to be effective with key opinion-leaders, including the CEO. While it might be overly dramatic to say the book spills their secrets, PR Visionaries covers the various facets on how to successfully manage a powerful public relations campaign on all levels, one that clearly resonates with key stakeholders and publics.
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