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This book would have gotten at least two stars if the information had been structured well. For example, every chapter is peppered with statements about "typical" serial killers. Why not put all these statements into a chapter about serial killers instead of wasting my time with filler? Also, I got sick of sentences like, "For him, killing was a business, and business was good." That's just plain dumb. And for goodness sake! Don't just stick a newspaper excerpt in the middle of a chapter without any warning!!!
In conclusion, don't read this book. I heard there are other good ones by Sudgen and Rumbelow.
The central argument is that Chapman was in the area for all the killings (including the so called American Ripper killing of 'Old Shakespeare' and the Torso murders) and that this, added to fact that he was hanged for three murders, clearly establishes his guilt. Clearly (and perhaps unfortunately), it does not...
The author does acknowledge that the evidence is insufficient to result in a conviction, but he asserts without reservation that Chapman was the Ripper all along. To my mind, although the available evidence makes a great case for the *possibility* of this, there is absolutely no direct evidence of his actual involvment.
Having said this, I still reccomend this book as an essential for a serious collector of Ripperology. It provides good food for thought and (perhaps) avenues for further research.
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I come from data warehousing background. I studied statistics and familiar with the techniques described. Until now, I regarded each topic as separate with its own functional applications.
Now I realize that all these pieces come together in a single solution that maps to all business processes. Also the examples of easy to understand marketing applications got me started in identifying various processes that can benefit from it.
Now I am only left with the details of implementation that I am eager to get started on.
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I recommend it if you have the commitment already in place to learn about what other people do. "The Emprint Method" can teach you what to ask people about what they do. The book won't teach you how to read minds, but it will teach you to ask particular questions. The answers to those questions teach you how and why another person performs the activity you want to learn how to do yourself.
Even better, the method taught in "The Emprint Method" relies on ordinary communication and observation to help you learn about what another person does. If you apply the Emprint Method, you can volunteer what kinds of questions you will ask the person you want to model before you begin modeling that person. The Emprint method modeling process will still work.
I think the authors of "The Emprint Method" didn't sacrifice their knowledge to produce this book. Instead, the authors communicated what they know about modeling human behavior in a principled and thorough manner. "The Emprint Method" is worth buying.
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Once past the title, the book has wonderful, amusing illustrations and the text keeps elementary school siblings interested. The sister eventually does come to appreciate her impulsive brother, but kids will keep coming back to that title...
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This paper-backed book is also very overpriced for the content. Five minutes of reading - not much substance. Skip it - there are better ADHD books for your teen agers.
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