Used price: $3.10
Collectible price: $6.31
So why, with every page, does the reader feel like he is moving inexorably toward a train wreck? Perhaps because Borman's candor compels him to chronicle the downside of his single-minded determination and doggedness. It is hard to say if the author intended to give us this psychological two-edged sword, or whether it is simply the fruit of honesty. In either case the clues are there: with every career choice, with every renewed commitment to NASA, Borman etched his name on the honor roll of American space heroes. And, in the process, insulated himself from family and society, with painful consequences.
Borman's personal world begins to unravel, ironically, at the time of his greatest triumph, the Apollo 8 mission to the moon. His wife Susan, already stretched thin by years as a dutiful military wife in the spotlight and totally unnerved by the Apollo 1 fire, drifted into the murky world of alcoholism. Borman admits that, totally absorbed as he was with the Apollo Program, he was completely out of touch with her drinking, relieved that at least his wife was not using prescription tranquilizers, then in vogue among astronaut wives. [Andrew Chaikin's "A Man on the Moon" describes Susan Borman's problems during Apollo 8 in much greater detail than Borman could bring himself to describe.]
Sadly unaware of the unfolding tragedy at home, Borman retired from the Air Force and proceeded to make the grand-daddy of all bad career choices, particularly considering the choices at hand. It is not clear from the text whether the author truly understood the complexities of Eastern Airlines' financial difficulties, or the character of the people he would need to do business with. Borman does concede that he knew next to nothing about unions, which would be his undoing at Eastern along with deregulation and a sagging economy. Despite his earnestness and hard work-and no one worked harder-the book ends at February 23, 1986, the night of the Eastern bankruptcy, a broken ex-astronaut crying in his wife's arms.
It is a troubling ending. It is also a reflection of the conundrum of the race to the moon. The United States would never have overtaken the Russians in the space race without men like Borman who sacrificed everything for the goal of national success. But this work reveals another side of the space race: how the race to the moon collected men like Borman, took those assets of steely self-determination, and turned them against the astronauts themselves. This is a cost of the Apollo Program that is rarely discussed, and we, like the dazed author at the end of the book, have to decide for ourselves if the cost was worth it.
This philosophical twist, perhaps unexpectedly, is the author's biggest contribution to space literature. Borman's account of his missions reveals little new material, and he remains too private a man to titillate the reader with his uncensored thoughts about, say, Jim Lovell, with whom he spent an eternity in the closest of quarters. As a narrative of the race to the moon, this is a superficial work from one so intimately connected to the space program. But my guess is that Borman's real interest in writing his autobiography was less about space hardware and more about figuring out just what the hell happened to him.
Some of the ugly, goofball politics of the time come up as Borman and his crew are humiliated by Cornell students egged on by none other than Carl Sagan. I never really thought much of Sagan before reading Borman's book, and I think far less of him now; though in the interest of fairness I will say that Sagan's motivations were more selfish than political (he always objected to the expense of manned spaceflight, and instead advocated unmanned exploration as the best way to obtain the hard science he insisted on - this came up in a lecture Sagan gave in Seattle shortly before his death while undergoing cancer treatment), he comes across as the petty, self-serving geek he really was, not the "Mr. Friendly Scientist" he portrayed himself as in his works. Borman and his men deserved far better.
The wanton destruction of Eastern Airlines by the active sabotage of the Machinists Union is also well documented. Borman's no-nonsense, high-speed, low-drag leadership style was lost on the proto-human union bosses. It's really too bad Eastern went under, but having read what was truly going on, I now know that it wasn't Borman's fault. It speaks volumes for Borman's character that despite some bitterness and finger-pointing on his part (though his points were well-made), he accepts responsibility for his mistakes and shortcomings in the loss of Eastern, displaying the same integrity with which he has led all of his life. It's a really good book by a fine man. As another reviewer said, we desperately need more men like him. Sadly, in this politically correct, touchy-feely age, Borman's kind are a vanishing breed, and his book answers the question that titles this review. The battle to save Eastern was foretold decades ago by Ayn Rand. Borman didn't want to shrug, but was forced to. I hope the Machinists are happy now.
List price: $39.95 (that's 30% off!)
Used price: $26.00
Buy one from zShops for: $26.62
List price: $14.95 (that's 30% off!)
Used price: $4.96
Collectible price: $8.00
Buy one from zShops for: $6.99
We took this along with us on a summer family drive. I kept hearing, "Hun, look, we are SO close to Climax--Georgia that is" or "Mom, wooo, look! Double Trouble is only 500 miles away!" The personally researched stories which author Frank Gallant included, were passed around and read aloud. This was almost better than the alphabet game for passing those hours on a road trip.
Notes on uncommon attractions, such as a UFO museum and , my gawd, the worlds largest landfill, only added to the fun. The illustrations are fine, yet not really needed.
Oh, still looking for Nirvana? It's in Michigan along with Hell!
A fun & educational book for all ages.
Thank you for your unterest & comment votes--CDS
Used price: $65.00
Collectible price: $70.00
Buy one from zShops for: $75.04
I loved it. read it cover to cover and found it to be very easy to read and every page was worthwhile.
I would HIGHLY recommend it to medical students who want to gain solid introductory skills in radiology. I now feel that I can look at just about any imaging study and either make an easy diagnosis or follow the readings of radiologists with ease.
List price: $50.00 (that's 30% off!)
Used price: $34.95
Buy one from zShops for: $34.95
All in all (and getting back to the question in the title) I could not call this book a champion in the league of field guides for being overweight (just try to carry it on the 'D' trail near Bellavista), although it truly deserves the four stars for the text and the plates alike. If you use it as a 'hotel' rather than a field guide or need it as a reference work for your home library (or have the plates and the text of Vol. II rebound separetely, as I did) you will appreciate the amount of information gathered in this book.
The field guide volume has excellent range maps and very helpful comprehensive texts. A somewhat more compact layout would have allowed for a smaller overall size of the book, however. The way to do it is being demonstrated in the book itself. The texts facing the plates use the suggested compact layout most convincingly. Spanish bird names are given in the main text, but, unfortunately, there is no index for them. To conclude, this is by far the more useful field guide for the general area than the also new "Birds of Peru" with its almost non-existing texts, lack of range maps and much less satisfactory plates. (P.S. This is a revised review as I think my first version did not do the book justice.)
pleased with it. I think the plates are very good with a lot of
detail. I compared plates for the same species in the book: A Guide To The Birds of Costa Rica, an excellent book also, and
found the detail to be better in The Birds of Ecuador. I also
really like the distribution maps for each species. I am
planning to do a birding trip to Ecuador and the maps will help
in making the travelling plans.
Used price: $12.60
Collectible price: $22.12
Buy one from zShops for: $18.00
The author gives many examples that make it seem as though his method of dealing with people is the most effective one. There are more aspects to leadership and management than he describes, and I can just picture in my mind's eye a person with no people skills trying to apply these techniques to his work. Then I get scared.
I would suggest reading books by more principle centered authors first - such as the various Covey books or other ones. If you are just looking for a new perspective, buy it. If you are frustrated because nobody seems to listen to you and you want to manipulate them all to do your bidding - please quit your job. This book wont help you.
Ann Pavkovic / Consulting Technical Writer
Using many common sense examples, this book demonstrates that solutions other than training can solve your performance problems. In fact, you will discover that training may be a useless solution that will not solve your problem. Until you take apart the expected performance, look at the component parts, and identify why the performer chooses the wrong action, you cannot correct the performance deficiency.
Training as a possible solution does not appear until the middle of the book. Training is needed because a person has never performed as required and does not know how to perform as required. Training can also help when skills have decayed over time and training is needed to refresh them.
When you look at human performance, you need to remember that people will usually follow the path of least resistance. They do not choose wrong performance because they want to be wrong. They choose the wrong performance because it is the best solution for them. Mager and Pipe uncover why people make these choices and offer you a way to achieve the correct performance you seek.
Used price: $68.96
Collectible price: $89.95
Used price: $3.99
Collectible price: $8.42
Buy one from zShops for: $7.95
Used price: $6.27
Buy one from zShops for: $8.50
Like Frank Borman, I am an engineer myself (I grew up on NASA's back gate) and I really enjoyed his "tell it like it is" and get "back to basics approach" at Eastern. When Borman became President of Eastern in 1975, he got rid of the private jets, the fancy cars, the plush office furniture, and said "get to work." He also streamlined the middle-management and got rid of the "deadwood" and implemented a lot more "common sense." He thought Eastern buying SST's would be ludricrous on the Miami to New York route (because they would have to begin descent too soon), got rid of planes that were fuel inefficient (especially after looking at maintenance logs and finding that repairs were costing three times of what new planes were), and I don't know of any corporate president that had enough class to negiotiate leasing four Airbus aircraft at no cost. Leasing Airbuses was an awesome and risky move that paid off. Several airlines today use Airbus (Northwest, USAir, United) and Borman helped pave the way for America to buy these. Being a pilot and an engineer, Borman would even fly some of these planes himself. These are three examples of why engineers today are needed in higher management positions.
Borman also made the people of Eastern unite after he became President. He would visit them at airports and fly on planes with them, looking at "lets all work together and accomplish the mission. We have to earn our wings every day." Borman was always honest with his fellow employees about what was going on (no bulls--- )and followed through with "Duty, Honor, Country". Eastern Airlines profited more from 1976 to 1980 under Borman's leadership. What killed Eastern in my opininion was Airline Deregulation and the unions fighting against Eastern, primarily the IAM. Borman tells much of this story.
One thing that threw me off as I read this was how many airlines were in business when I was a kid that aren't there anymore (Braniff, Piedmont, Pan Am, People's Express, Air Florida, etc.) I know Braniff was an example of executives taking care of their own interests (fancy cars, meals, penthouse office suites,etc.) Frank Borman always had his head and his heart in the right place -EASTERN. I learned a great deal from Countdown-we need more executive officers like Frank Borman.