List price: $17.99 (that's 30% off!)
Used price: $38.36
Collectible price: $45.55
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The authors actually tackle a full range of enterprise issues from integrating IT and marketing functions to strategic partnerships to email marketing. Their points are substantiated with dozens of examples and numerous case studies. The effect is a convincing and eye-opening presentation of the extent to which marketing does, and should, pervade every aspect of business today.
The thread that that pulls the authors' observations together is the customer-centric philosophy pioneered by co-author Stan Rapp in his and Tom Collin's book, "MaxiMarketing," published in 1986. The result is a well-organized unfolding of ideas and solutions that help the reader understand how new technologies, such as the wireless Internet, might be used to build customer relationships while simultaneously improving a firm's operating efficiency.
Obviously, the authors are high-level thinkers. Many of their ideas stimulated new ideas for my own business, which is the whole point of a book like this. For example, their discussion of how to turn products into "offerings" by surrounding them with value-added services was especially interesting and helpful.
Perhaps the greatest value of the book is that its seven "imperatives" provide the basis for a sound strategic direction. Follow them and there's little doubt the book will live up to its promise of "dominating" the competition. That's especially helpful these days when change is so rapid and so much is new and untested.
Read this book and be prepared for some very powerful ideas and new directions not just for marketing, but for the entire business.
Used price: $0.01
Collectible price: $0.99
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It's about a Dobie (Doberman Pinscher) named Max who wanders away from his owners while on vacation in the Sierras. He was chasing a squirrel when he fell from a cliff. His owners call and search for him, but give up. They finally end up believing that he is dead, and return home.
Meanwhile, Max is trying to survive. Will he survive? Or wil he finally die of hunger and dehydration? You have to read to find out. This book is a real tearjerker and made me cry in several parts.
I recommend it to anyone, especially for those who have a dog.
Used price: $8.54
Collectible price: $10.95
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My favorite part of the book is the illustrations -- they are hilarious! Especially the 'Wot? I owe you money?' for the guy with the staring problem. Douglas Simonson has a gift for capturing just the right facial expression in a very simplistic drawing in order to breathe meaning into each phrase or term.
To sum it up -- use this book to give you laughs, or as a quaint reminder of the islands. Accurate though the definitions are, it should not be considered an exhaustive instructional book. Having said that, bravo - this book is awesome!
Used price: $29.95
Kids love this book because they identify so completely with Max, even kids who don't have bossy big sisters. Max's adventures mirror those of all little children who are trying to figure out their often confusing world. ... A full Max & Ruby library is one of the best ongoing gifts for pre-school children.
The illustrations are more detailed, and the colors more interesting than in the Max board books. It's done in a way that the pictures all look bathed in candlelight, which creates a perfect atmosphere for the book. That's one of the things that makes this book even better than the other books in the series.
The recommendations for this book say it is for toddlers to pre-school children, but my kids continued to love it and want to hear it every year until they were about eight. My son loved it so much that I have him on tape reciting it by heart at age three.
If you have little ones to read to at Christmas, this is a must-have!
The text is very short, it is only ten pages long, and Ruby's expression when she prepares to let go of the carriage is priceless. "MAX's Ride," is a board book that measures 7" x 7" x ΒΌ". The illustrations are bright, colorful and expressive, however, the wording is a little awkward to read aloud, but not as difficult as some of the author's other books. Birth and up.
Used price: $4.13
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This is a cute counting book, especially for fans of this charming brother-sister bunny duo. But the ending is rather abrupt and always leaves my child wondering what happens next.
I love to give this book as a new-baby gift. It is a delight!
List price: $12.95 (that's 20% off!)
Used price: $0.61
Buy one from zShops for: $0.95