If you are dealing with an addiction to another person - THIS BOOK IS FOR YOU. At times, you will find yourself having to put the book aside because it is too painful to read...but make sure you pick it up again! Kudos to Mr. Moore, he has written a powerfully clear and meaningful book for women and men everywhere.
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I have ordered and read at least 4 different books on copywriting and advertising in the last year. Most of the books have good ideas, but none of them describe the methods of writing headlines the way Caples does. He spends 4 chapters on it and let me tell you when he is finished you will know it cold! Personally that would have been enough to sell me on the book, but he doesn't stop there. He talks about scientific advertising to make sure you are writing ads that sell and not waste money. In addition, he talks through how to write the first paragraph and how to structure the copy. Finally, he spends time to talking about how to improve the selling power of copy.
Since I have read this book my ability to write copy has reached a whole new level. If you are in this field or responsible for writing copy I would advise you that this is a book you MUST own.
And that's the premise of this book--ads that are going to work; ads that will bring in customer response; ads that will produce sales. Sometimes you see advertisements with clever copy. But this book shows you how to write headlines, use effective copy, and properly use graphics that will help you SELL a service or product.
In most advertising books, you get clever ideas on ads. Some of those ads may have worked, and some may have flopped. If you want tested advertising methods, then get the book "Tested Advertising Methods". If you want one book that will show you how to sell a product or service, then get this book.
Is you're serious, RUN, don't walk to the checkout and pickup this incredible book. You'll pay guys like Dan Kennedy hundreds and even thousands of dollars for this advice...but it's all right here! Good stuff!
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Getting all of this in one volume at a reasonable price makes this a "must-buy" for wargamers (particularly beginning wargamers) looking at the Greeks, Macedonians, Persians, Cathaginians, and/or Romans as potential armies for the tabletop.
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The cookbook portion is the second half of the book. The first half is full of well referenced, easy-to-read information on a variety of nutritional and health topics, including protein (ch. 3); chicken, fish, dairy, and eggs (ch. 5); the marketing of infant formulas (ch. 6); and what individuals can do about the problems discussed in chapters 2 - 6 (ch. 7). I found the charts and graphs great for concisely conveying Robbins' points. Although he discusses serious societal and individual problems, the tone of the book is positive: all these problems are correctable and here's what you can do to help solve them.
Whether one uses this as a just a cookbook, a reference book, or both, this book is worth having!
Some of this book is difficult to read because it makes us take a serious look and the way live, eat and purchase everyday items. I'm glad I did- it changed my life.
Becoming vegetarian or vegan is only part of the solution. Buy the book, read it, practice it, bring veg dishes to gatherings and share what you know. Buy the book as a gift too, that's how I got it.
I realize we have One Earth and One Chance- let's make it count. John Robbins can get you started on the right path.
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Mr. Vacca's book, Satellite Encryption, is a must read for anyone. *Every* aspect of our life is affected by the new information age and how satellites are (un)able to provide reliable communications though encrypted pathways. Satellite technology now affects Internet, banking, personal communications (e.g. phone, pager) as well as our governmental infrastructures.
Detailed and highly accurate information is well described in this book and will surely be the core material for Tom Clancy's future techno novels. Mr. Vacca provides an expose of the susceptibilities of our satellite systems like no one else has.
I have read a few of Mr. Vacca's other publications, and like the others, this book is a jewel because very practical implementation information is provided. In particular, Part three, "Implementing Satellite Encryption", is fascinating reading to understand how end to end data flows in various satellite systems.
This books is very easy to read and the examples in the sidebars are excellent. The last chapters provide sobering insight into the future and what steps should be done to assure a viable future for this technology. The warfare implications are challenging and scary. Great reading.
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"Wither" was one of the very few novels that I've ever found so engrossing that I literally could not put it down; "Wither's Rain" follows in what will hopefully be a long tradition of excellent horror writing. Wendy is a realistic and decidedly human heroine, with all of the foibles and flaws that come entangled in flesh and blood. Her Wiccan practices are realistic to a great extent, with some dramatic flair mixed in to make the story exciting. Her opponent is a witch of a different color and character, leading to interesting contrasts and comparisons between the two. And the tension generated will keep you on the edge of your seat until the very last page. A definite must-read for any horror or pagan fiction fan.
I also recommend Laurell K. Hamilton's Anita Blake series, M.R. Sellar's Rowan Gant series, and Mercedes Lackey's Diana Tregarde series.
I was elated upon my discovery of Wither, Passarella's first novel in what I believe will be a trilogy of horror/thriller novels centered around the ever-diabolical witch Elizabeth Wither. I had searched high and low for a quality story about witches, and here it was, embodied in this wonderful novel. You can imagine, then, the absolute euphoria that swept over me when I read Wither's Rain, the sequel to Wither, and found that it involved not one, but two of my mythical interests, beautifully adding a young werewolf to the mix.
Well, maybe not a werewolf per se. Nine year-old Abby MacNeil, changed irrevocably by her first encounter with Wither, has become a shape-shifter, taking on the form of a white wolf. Also changed by their earlier encounters with the evil witches of old Windale, Massachusetts are Karen Glazer and her daughter Hannah, who seems to be maturing in both body and mind at an exceptionally accelerated rate. And, of course, there's Wendy Ward, the teenage Wicca whose body had been chosen by Wither herself to inhabit after her three-hundred-year nap in a farm outside of the city. Wendy thought she'd rid herself of the evil witch, crushing her in the final chapters of Wither, but she was wrong. Now, Wither has taken refuge in the body of high school student Gina Thorne, and continues on with her chaotic behavior, and her prideful pursuit of Wendy, the woman who almost destroyed her. With the aid of a watchful old woman from the future, Wendy must destroy Wither once and for all, before its too late and no matter the cost.
Passarella is incredible in his ability to make his characters come alive on the page. I could literally feel the fear that swelled through Wendy as she raced to save her parents from Gina's wrath, and oxygen seemed a rare commodity to me as little Abby lie dying on the cold floor of Wendy's cabin. More than once I found myself whispering such phrases as No, don't go in there! Hit him, hit him! Look out! You'll be okay, it'll all be okay. Passarella has a rare knack for making his readers empathize with his characters, and an even rarer talent for scaring the hell out of us.
The characterization of Gina Thorne was purely magical. The indifference with which she regarded her victims, the whimsical way she expelled them and moved on, the sexy wiles with which she engaged her intended "Keepers" or simple play things. Never have I liked a villain so much, she has become my newest guilty pleasure.
My only qualm with this book was that it had to end, as do all good things, they say. From page one to the final confrontation, the chills never stopped coming. Passarella is making a name for himself in the horror writing industry. If it were up to me, that name would be bathed in light, the light reserved for only the best.
Wither is an ancient evil which awakens every century from its slumber to wreak havoc upon Windale, Massachusetts. Wendy Ward is a practicing witch and is beginning to realize that there might be more to the powers that awoke in her on All Hallows Eve, during her battle with Wither. These two adversaries are destined to fight again, although Wendy is unaware of her destiny. Will she realize what is going on before it's too late?
Jack Passarella weaves a tale of Horror and Suspense that keeps you turning the pages. His writing style is smooth and engrossing. It pulls you into the world of Wendy Ward and won't allow you to leave until you live the tale with her. This second book in the series expands upon the main character of Wendy, but also focuses in on the others who opposed Wither: Alex, Hannah, Karen, Abby, and Sheriff Nottingham. We see the lingering effects of Wither's curse upon these unlikely heroes, and we know their lives will never be the same again.
If you are a fan of horror and suspense, strong characters and story, then you can't miss Wither's Rain and its predecessor, Wither. You will find yourself unable to tear away from this masterful tale. Jack Passarella is making his mark on the literary world; expect more to come from this talented author.
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John Welshons has a genius for blending life experience and philosophy into a provocative healing balm for the soul. You can feel him reach out from the pages. "Awakening from Grief" helped me unite my emotions and thoughts so that they worked together to form a new outlook on the situation.
The book works as memoir as well as grief companion. Welshons shares touching stories from his own life that let readers know he has lived on the emotional landscapes about which he writes.
His writing voice is assuring, conversational, honest and caring.
This book will make you weep but when you finish it I believe you will find, as I did, that you walk more peacefully and happily in the world. You will feel, and be aware of, how your grief has deepened you.
If this book were a gem, it'd be a diamond.
There is certainly a place for Mr. Welshons alongside this generation's most hallowed champions of the human potential movement...Elisabeth Kubler-Ross, Stephen Levine, Dr. Wayne Dyer, et al can be proud to include him as a contemporary and a torch carrier, who, with bold honesty and great love, takes their work to a yet more personal level.
A wonderful gift for all of us...
It will change your life!