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The QFD Handbook is also a surprise because its contributors are among some of the most respected practitioners in the world. These experts provide insight into the integration of many Quality Improvement tools into QFD. The result is an approach that provides guidance to the concurrent use of these tools which, when used in the proper context, produce an output far greater than QFD alone.
In addition to the text, facilitating software is included. QFD/Pathway provides exactly what it says, a pathway through the planning and performance of the QFD process. If one considers the knowledge base provided by the book's contributors alone, it is an excellent buy. When one adds in the software, it is invaluable.
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Definition and scope of target costing as explained in the book:
The target costing process is a system of profit planning and cost management that is price led, customer focused, design centred, and cross-functional. The target costing initiates cost management at the earliest stages of product development and applies it throughout the product life cycle by actively involving the entire value chain.
The difference between target costing and cost management is that the latter focuses on reducing the cost when they are already occurring, that means when the product design and the process are already defined. The target costing approach on the other hand helps to identify the allowable cost for a product in the design stage, the cost at the manufacturing stage are therefore known to be achievable and competitive. Further cost improvements are achieved by kaizen costing (continuous improvement).
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I have been through the first six (of the total nine) chapters in good detail. The chapters on FFT (1 and 2) and Linear prediction (chapter 3) are well done and serve as an excellent platform to get into the subject. The material is easily implemented in MATLAB using the description in the chapters.
Chapter 4 presents a detailed introduction to least-squares algorithms with a pretty good theoretical treatment. The material presented motivates the merits of least-squares approaches and lays out the various numerical approaches to solving such problems in practice. Chapter 5 and 6 follow up on this introduction to present the specific algorithms for Recursive Least-squares, Lattice-ladder algorithms, stabilized fast RLS etc.
The book gets only 4-stars because of problems with presentation. In the chapters 4,5,6 there is an inconsistency in the symbols used. The symbols used are also not readily related to the quantities they are supposed to represent. Instead of repeating a simple equation, the book often refers to equation numbers in some other part of the chapter or sometimes in other chapters. In some sections algorithms and alternative strategies just appear one after another without a good "big-picture". A flow-chart or some kind of a schematic to help classify the various techniques would enhance the utility of this book manifold (e.g., see "Fundamentals of Statistical Signal Processing" by Steven M. Kay).
Overall, I recommend this book as a very useful starting point for anyone (with a basic DSP background) interested in implementing statistical signal processing algorithms. It is also an excellent survey of existing literature.
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However, a descrition of Sir Thomas Robinson's incongrous alterations to the splendid mausoleum (1729 - 1745, though Summerson suggested 1742 as the date of completion) is not a sufficient account of his activities at the estate: the northern range of the house features several rooms completed under Robinson's supervision, but these are simply not mentioned.
The author combs out an icongraphical programme in Pelligrini's ceiling paintings in the domed hall (ie, the 'Fall of the Phaeton'), but a similar analysis with respect to the garden monuments draws different conclusions. Carlisle's changing position as a patron and politician accounts for this: the estate shifts, in Saumarez Smith's opinion, from being a an opulent panorama to an introverted retirement home for the earl, whom, in his dotage and increasingly unhappy free time, commenced autonomous study in matters of contemporary religious thought. This, therefore, effected his decision to build a grand mausoleum rather than allow his remains to fall into the hands of what his lengthy (and only) poem preserved at Castle Howard, described as corpulent and corrupt Anglican clergmen. As an explanation for the development of the garden buildings, this is not as simplistic as my description might phrase it: the book's account is entirely convincing. I do not imagine that 'The Building of Castle Howard' - an inexpensive but well-illustrated gem - will be in print much into the future. However, its interest is broader than simply an account of architectural patronage. Unlike other studies of 18th Century British art which read as prosaic 'case-studies' (especially in the case of portrait painting, all of which make the same point), Saumarez Smith's book is an autonomous and compelling analysis of specific buildings and their conception, not a dour treatise from which established generalities are laboriously combed out.
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Charles Rennie Mackintosh, with a tight-knit group of fellow artists known as the Glasgow School, ensured that Glasgow at the turn of the century was an integral part of the international Art Nouveau movement, that was also flourishing in Paris and Vienna. The Art Nouveau movement is now seen as a major watershed in global culture because it was the first major art movement that drew inspiration equally from East and West.
As art evolved away from representative art, spiritual aspects came more into play. As with the Secessionist in Vienna, the German Expressionist, and the French Symbolists, mystical ideas became increasingly prominent, turning much of this art into a kind of ouija-board farce. The ghostly and heavily-symbolic works of the other members of the Glasgow School earned them the nickname of the "Spook School" and saw them marginalized.
But while much of the painting of the time reflects the faux spirituality of misunderstood oriental mysticism and sham seances, Mackintosh's work was distinguished by his deep, instinctive understanding of Oriental aesthetics, expressed unpretentiously in beautiful lines. This gave him the Midas touch at whatever he turned his hand to.
In his painting, posters, stained glass windows, furniture, and architecture, we can see the masterly interplay of straight and curved lines. Although John McKean's rather pedantic text in the book doesn't really emphasise this point enough, what we in fact experience in the stimulating tension between Mackintosh's straight and curved lines, is no less than a fusion of yin and yang, the 'female' and 'male' components of the Universe.
Fighting an uphill struggle in a city that didnÕt really understand his unique aesthetic, Mackintosh still managed to do an impressive amount of work as Colin Baxter's excellent pictures reveal. The greatest fulfillment of his art is in 3-D work, especially his furniture designs, which are notoriously difficult to photograph well, although here Baxter does a good job.
It was with furniture, especially in his many chair designs, that he most fulfilled his aesthetic. While most furniture designers of the period gave into the yin or the 'feminine,' with over-elaborate curves and rich decoration, creating a heavy effect, Mackintosh played these 'feminine' aspects off against the yang or 'masculine' by emphasizing simplicity and straightness, creating an uplifting tension that was not only beautiful in itself but also interacted with the curvature of the human form.
While much of Art Nouveau art and design is forever anchored in the historical period that created it, the work of Mackintosh continues to float with us into the future.
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by
James C. Chapralis
As a university administrator of long standing, I read hundreds of pages of articles, reports, and memoranda weekly, and, sometimes, even daily. I am also an avid novel reader and devour much non-fiction. In other words, reading is the linchpin of much of my work and leisure; therefore, I am always on the alert for the next "great read."
Not being either a fisherman or an angler, but always eager to stretch my knowledge base, I was intrigued by the title of a new book, Fishing Passion, and its tag, "a lifelong love affair with angling." Happily, my curiosity led me to read Mr. Chapralis' marvelous odyssey about his incredible life...one imbued with his love and virtuosity of fishing/angling, his daring immersion in several unique business ventures, and his genius for forging remarkable and enduring friendships, including some with the rich and famous.
This incredible Promethean journey, begun and centered in Chicago but encompassing every corner of the globe, is recounted by Mr. Chapralis in an engaging, humorous, and self-effacing style that is the hallmark of every accomplished raconteur. I found myself racing ahead to see what new, exciting, hilarious, and even life-threatening, adventure he would next expose to this delighted, and by now captive, reading audience. And he never disappoints--his is a career highlighted by a life-informing zest and decades of improbable encounters and feats that will not only fire your imagination but also blow your envy quotient through the roof.
We should all be so lucky if a passion of ours could feed our soul, earn our bread, and burnish our existence with the joy, grace, and success that Mr. Chapralis has attained and conveys so effortlessly and convincingly in Fishing Passion. Am I ever glad that my restless inquisitiveness strongarmed me to read Fishing Passion...and so will you!
Bob McFarland
Schenectady, New York
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The chapters on management support of QFD are good, but not as helpful to someone trying to bootstrap QFD techniques into a organization. I don't believe that one must have much top management support in a larger organization in order to introduce QFD - a more realistic approach would be to use QFD on a succession of more tractable, smaller problems below senior management levels, then gain support from on high. I suspect that there may be some "axe grinding" in the book as the author apparently makes a living out of QFD consulting.
What would be really useful would be a resource on actual QFD case studies, even if the authors scrambled the importance weightings in order to protect any organizational secrets. In particular, I would like to see case studies as applied to more common services such as public education (imagine the utility of coming to agreement on that subject!) or company-level and department-level charters related to items such as Deming's 14 points, TRIZ, Taguchi robust design or DFSS. These subjects are fodder for true "design reuse". I would also like more discussion on cultural issues and QFD ... I find that these are issues for the determined and focused QFD student.