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Although I found philosophical challenges, (an astute attorney will point out the technical differences between a "test" and an "inventory" -- a "test" has right and wrong answers, an inventory does not), I found the work to be of a generally scholarly nature and a most welcome addition to my bookshelf. The authors did their research, but then what else would be expected from the primary author, Butcher, who has previously spent time in remote rural areas giving MMPI's to members of serpent-handling religious cults?
I was impressed with the thoroughness of the volume. Four stars in lieu of five, only because of some terms which were used are not consistent with appropriate terminology for traditional psychometrics, and an error found in a technical aspect of the work (information available on request.)
This volume should be required reading for psychologists who desire to demonstrate competence in use of the MMPI-2. However, the MMPI remains, in my opinion, the instrument of choice and one or more of the authors have certainly contributed to that assessment instument as well.
It should be pointed out that throughout the development/revision of the MMPI into the current MMPI-2 it was reported the changes were made, in part, because of antiquated wording. However, the authors reveal the MMPI-2 revision retained the original wording for item 369. Go figure. Worse yet, that item seems to also inappropriately substitute the word "feeling" for what is actually, fairly clearly, a "belief". The revision was developed by a team of psychologists, whom the authors could have pointed out should have "known better."
Overall however, an excellent reference for the competent psychological clinican. The quality and research behind this publication is apparant.
JD #30
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1. What are the major differences between sales and marketing? Why are these differences so important to understand?
2. Why are most traditional selling strategies and skills no longer effective?
3. How can we identify the largest market of prime prospects to buy what we sell?
4. What are the most effective strategies for press relations? (That is, what are the best ways to maximize publicity for our company?)
5. How can newsletters, brochures, and direct mail be used to maximum advantage?
6. Exactly what is segmented database marketing? What its unique functions, features, and benefits?
7. For those with limited resources, what are the most effective Internet strategies to consider?
8. What are the major obstacles to "creative thinking"? How can they be overcome?
9. What are Graham's 17 "Laws"?
10. What are his "Ten Commandments for Losing Customers"?
Graham offers sensible answers to all of these questions. What I find remarkable is the fact that, after accumulating more than 30 years of real-world experience in both sales and marketing, Graham seems to have concluded that most of the "lessons" (ie "Commandments") he learned are either wrong or inadequate. (See Chapter 2, "Challenging the Traditional Wisdom.") He has assembled a "How to Do It" manual in which he examines the wide range of subjects indicated by the 10 questions previously listed. Graham's use of the magnet metaphor is apt because it correctly suggests the importance of both attracting customers and keeping them. In this book, he explains HOW.
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All in all, this is a worthwhile read if you are a polar exploration buff.
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Well, I am sorry to say that this book more than any other has stood out as "exceptionally bad" because of 1) its horrendous, awkward phraseology, and 2) its unnecessarily lengthy explanations of most concepts. Because of these shortcomings, it routinely took me much too long to read even a few pages, and when I was finally finished, I disappointedly discovered that I hadn't even learned that much about international marketing. It's like reading an essay from a student who is just trying to fill up space or impress his professor with length, while compounding his error with poor style.
On the other hand, there is a lot of good information in the text, for which it received a star. There are several charts, black and white pictures, and some supplementary material as well.
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Contagion revolves around an outbreak of "The Clench", a fictional Ebola offshoot, in Gotham City. Batman and company attempt to contain the spread of the Disease, while trying to track down a trio of survivors of a previous Clench outbreak, with the hope of synthesizing a cure/vaccine from their blood.
The book is very choppy, especially the first chapter, which appears to be heavily trimmed from it's original presentation in Batman: Shadow of the Bat. DC hasn't taken any steps to make their collections new-reader friendly, either, which could be a very big mistake. Longtime readers will know Oracle, Azrael, Nightwing, The Huntress, etc.; A new reader browsing this in a store would no doubt put the book right back on the shelf. The story has a few compelling moments, but for the most part it seems unnecessarily padded. Did we really need the Native American tracker? What did Biis contribute to the story? The writing is average at best; Most of the stories in Contagion were written by people who had long since overstayed their welcome on the Bat-books, such as Doug Moench & Alan Grant; The art ranges from okay to sub-par; Kelley Jones' chapter seems especially ugly thanks to poor color reproduction which mars his intricate pencils. The ultimate revelation of who is behind the spread of The Clench is sure to be a head-scratcher to new readers, since no background at all is offered to explain who these people are and what their motives are. DC really needs to get on the ball with their trade-paperback program; Preaching to the Choir is nice, but they need to try for new converts. Junk like Contagion is NOT the way to expand their readership......
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Whenever you study the normal quick ways that companys try to "produce" clients, your advices are the best that could really help them. It certainly helped me. May be this is so because I allready tended to see it your way. But not as sharp and convincing as you showed me.
Maybe other readers - or you, the author - would like to share their experiences with the "203 ways" with me: Ulrich M. Tietz, Augsburg, Germany: umtietz@vossnet.de
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Overall, the book has it all - poor content and exceedingly poor presentation.
Specific examples of errors:
* Fig 8.1 broken over two pages
* Paragraph 8.3 contains the phrase "to the printer scribe." with no indication that "scribe" is a proper name as opposed to some imagined printer part.
* page 125 includes an example of a command wherein the option "-P" should be "-p"
The book is riddled with these kinds of problems.
It was one of the few books I kept on my "active" shelf.
The author also writes (wrote?) lots of great Unix magazine articles. "RIP". my old friend book.
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