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I was not especially impressed by the writing skills of Gardner. There is far too much repetition, and not enough anecdote...especially about the African American servicemen who were being lynched as they returned from WWII. It was this inconceivable injustice that provided the moral imperative that struck Harry Truman so hard and caused him to take the steps he took. As a result, WWII became THE seminal event in 20th Century US History.
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Don Aronow was the Babe Ruth of boat racing. It's refreshing to see him finally get the recognition he deserves.
Michael Aronow did a great job.
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Occasionally reads a little like a BCG presentation so can be a bit dry - but the CONTENT is great.
Has chapters of related material ie. REAL brand management for the 21st century; dealing with e-commerce effectively and strategically without wasting money.
Nice big picture stuff but with meat - you could actually use the material to kick start some thinking in your company.
Good stuff!
The sections cover Operating Efficiency, Retailing, Marketing and Selling, the Consumer, the Brand, E-Commerce, Global Markets, and Staying Ahead. I thought that the best sections were the first four.
My favorite essays were:
Don't Get Trapped in the Skills Gap;
Make in a Week What You Sell in a Week;
Price by Design;
The Power of Direct Store Delivery;
Inner Cities Are the Next Retailing Frontier;
Levels of the Game in Frequency Marketing;
The Research Advantage;
Winning a Segment-of-One at a Time;
Customer Retention;
One Size Doesn't Fit All;
Total Brand Management;
Winning on the Net;
Meeting the Local Challenge in China;
The Paradox of Success.
Whenever we address basic consumer issues, we should all be sure to remember the bad experiences we have every day: The line that doesn't move for 15 minutes; the person who cannot help you; the endless telephone menus; on-line help menus that don't help; and out of stocks. And that's before we get to rude and annoying service. It is easy to forget how bad things are. I recently went to a seminar where the panelists discussed how they spent their time waiting for slow Web pages to load.
If you are in a consumer products or services company, at least one of these essays will immediately improve your business. Only you will know which one!
Go beyond hitting budgets to building purchases and experiences that consumers look forward to!
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This book does shine in the opening and closing chapters on how to conduct a poll and analyze the results. Invaluable information here. If you are planning to poll outside your church or synagogue then there are several surveys that may interest you. If you are preparing for a new pastor, there is an excellent survey to derive the current needs of the church. But overall, this one didn't fit us or the need to pulse our congregation as it is now.
For decades, churches serious about accurately understanding the religious beliefs and opinions of its members and surrounding community have utilized Gallup's expertise, and now the valuable survey process is explained in this detailed yet concise book.
I highly recommend The Gallup Guide for both churches that are interested in conducting surveys with integrity (several reproducible surveys are included) and for those readers who have always wondered what goes on behind the scenes at the Gallup organization.
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So I give MacDonald a 5+, Phillips gets a zero. Averages 3.
From the onset the best quote I found in this book "knowing the Heart Of God" is, "To hold a doctrine or an opinion with the intellect alone is not to believe it. A man's real belief is that which he lives by".
This and establishing the principle that Intimacy can be increased by Obedience, is the base argument for the Holiness Pentecostal way of life towards Sanctifaction and Holiness. Isaiah first chapter verses eighteen and nineteen are often cited for conveying this idea. I found it an excellent primer to convey and discuss the Christian notion of obedience for a wife or betrothed which has nothing to do with the idea of obedience in the contemporary world. And for the man or husband, I showed why the attributes of God should be mirrored through him as God's image in a relationship. This book is about establishing a relationship with God.
The title struck me because I just realized how fragile an omnipotent God's heart can be. Through my suffering I understood how I can see God's heart broken. Jesus wept, as I. I believe he still weeps. Try preaching "Intimacy Through Obedience" at your next women's meeting and notice the climate change. Notice how the end result will be for the hearers to merely fall back on opinion which the author has a great deal to say about.
Although the staunched legalist may find the fiction, counter-arguments and exegesis debatable. For those truly led by the Holy Spirit to find the perfect truth this book gives a gentle nudge in that direction with a touch of humor. In the end the only action needed is simply to know God through Our Lord and Great God Jesus Christ and obey him. Does not the scriptures say, "This is my beloved Son, in whom I am well pleased; hear ye him"? This hearing is obedience.
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If you have an interest in ancient pre-Celt and early Celt history, energy fields of the Earth, and some eye-opening theories by someone who has personally researched a field deeply (and literally, in the fields)- then this is for you.
If you are into debunking, this will also give you grist for the mill, however.
I only recommend this book for those with an openness to alternate views of physics/metaphysics.
Once digested, Michael Poynder gives us a new way to look at the world we live in and shows us how our ancestors were able to work with the natural forces coursing through the planet.
The geometry and graphics are fascinating and this book should be read by all who search for the inner meaning of life in the world around us and the artefacts left for us by ancient man.
Liked it enough to buy 7 copies for distribution to friends who also loved it and talked about it for years.
This is the story of an orhan who cannot speak who flees the city and manages to find friendship and love in the midst of a simple country family. In the end his life leads him back to the city and to places he never could have imagined.
If you are interested in finding out what life is all about and where true happiness lies this story is an exellent guide-book.