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The books illustrations go complement the translation. They are beautiful and inspiring. Sargent did a great job on the water colors. Just as Legge did on the translation.
This book is is very readable and its lessons about life are truelly fantastic. They are wriiten in a wounderful sage like style. I think that you will find that this book does one of the best jobs of tranlatting Lao Tzu's insights on the true working of the universe in a manner that is very clear to us in the west.
A must have book.
Enjoy!
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If you are already producing a great tasting product in a restaurant or Deli and making a living, you probably are wise to concentrate on expanding your retail business. If, however, you are tiring of the daily grind of running a small retail business, but wish to concentrate on producing your product rather than serving it to the public, then you probably have considered wholesaling.
Your wholesaling options are numerous. For marketing through supermarkets I advise you to thoroughly read Packaged Facts book, How To Get Your Product Into Supermarkets.
First, though, you should try marketing through more specialized channels. Health Food Stores, C-stores and nearby deli's and local grocery stores. In such cases you will absolutely need this book and will find it saves you serious bucks and a lot of questions posed to distributors, health officials and your suppliers. I know, because I spent months researching the options and not finding half the information that this book so succinctly provides.
Note: I had so little success finding the information that I chose to team up with a businessman and I became vice president of Billy Bob's Pot Pies in Canby, Oregon. The ill-fated franchise attempt resulted in mny returning to work in the Middle East so I can gain sufficient funds to begin producing my meat pies for specialty markets. The name will not be Billy Bob's but you will know the product when you see it in your local food store!
The material is up-to-date, with great stuff on Web Page Development, etc. I found his advice on channel management, i.e. where to sell, on finding distributors to be very useful.
All pertinent areas are covered, packaging to promotion to positioning. This is fine overview of the biz from a pro who has been down the paths and knows what it takes, then communicates it in an understandable, digestible and attractive manner.
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Reviewed by Mark Rutledge United Church of Christ/Presbyterian Campus Minister at Duke University and Associate Member of the Jesus Seminar
After reading this book, I replay that scene. This time I boldly reply, "Yes, if this is what you mean by 'the Lord,'" thrusting a copy into his hands. However, I still think that I would end up weeping and gnashing my teeth.
As a Christian, I have a serious major flaw. I have difficulty confessing that "Jesus is Lord." In my mind that's like saying that my big bother is Lord, something that sibling rivalry prevents me from doing. You see, I don't want to be enthralled by Jesus; rather, I want to be enthralled by what enthralled Jesus. And close to heresy, I don't want to see Jesus as God; but rather, I want to see the God of Jesus. This excellent book goes a long, long way in that direction. I can't recommend it too highly. And as an added bonus, there were parts of it that actually made me laugh out loud! Read it and see. Deserves wide circulation.
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Do yourself a favor, READ THE BOOK. Rent it from the library, borrow a copy from a friend, buy it if you want. You can pick it apart, read the SHORT, CONCISE, WISE chapters in any order you want for any duration, and you will inevitably learn from it.
I am eternally grateful to my professor who assigned this book. It has made me a better person.
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Mary Roper, M.S.W.
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