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One of the most common mistakes a poor salesman makes is trying to sell a product based on features. This is totally ineffective when compared to selling based on the benefits the product will provide the customer. Kennedy does an excellent job of demonstrating the difference and how to write a sales letter that focuses on the benefits to a customer. The result is a highly effective letter.
Add to this the tricks of the trade, writing style, revision information and multitude of other tips that fill the book and you have one of the best books on writing sales letters that I have ever read. Well organized, well written, and easily understood, Kennedy takes you through a complete and repeateable process from concept to followup to sale that does not miss a beat. If you want a sales letter that can produce leads and then convert the leads to sales there is no better book on the market today.
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Sam Chaif,Technical Service Rep.Alliance products Inc., Montreal,QC
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Pratt and Homan have challenged the reader to look at their own life and reflect on it. For me personally this book has opened my eyes to my own self serving ways. Each chapter is thought provoking and one of my favorites Balance and Celebration caused me to pause and look at how I approach my family time, work time, personal time, spritual time, etc.
The format makes this an easy read with each chapter ending in a reflective prayer. Another great aspect of the book is the suggested reading section that includes web-sites to visit.
This book is a must read for anyone serious about living a simplier spirit filled life.
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~Juliana Wilhoit
One point of interest to me was the meaning behind the lampstand God had Moses contruct. Most people overlook the details God gave concerning it's construction and what it referred to, but not this book...
If you are a fan of the IVP series that includes such volumes as "Dictionary of Jesus and the Gospels," "Dictionary of the Later New Testament & Its Developments," "Dictionary of Paul and His Letters," you will thoroughly enjoy this reference book.
Why does God refer to His followers as sheep? What was the significance of the prodigal son getting a robe, ring and sandals when he returned home? How are various metaphors used in scriptures? How does Old Testament imagery relate to New Testament writings? All these are questions that many of us have entertained and are answered in great depth in this dictionary. I don't remember what course this book was necessary for in bible school, but I am sure glad that I got my hands on it.
If you are a preacher, pastor or a leader in the church you need to get your hands on this book too. Biblical imagery is too important for us to be ignorant of. God uses imagery to emphasize points or principles and we need to know what He is saying instead of being confused at why such a figure would be used to tell a parable or story.
Primero, lee el libro con sumos cuidado y atencion.
Después, haces una lista de la o las personas que odias o aborreces y, repitiendo su nombre, recitas:
"TE PERDONO Y TE BENDIGO !"
Al principio, ese "te bendigo"se te atora en la lengua, pero entre mas lo repitas, mas pronto te encontraras que no solo se hace facil repetirlo, sinon que UN BUEN DIA AMANECES CON LA SORPRESA DE QUE TU CORAZON YA NO ALBERGA NINGUNA ODIO !
Y TE SIENTES LIBERADO... PARA SIEMPRE
Y aprendi a perdonarme...¡ES TAN DIFÍCIL ! Pero ESTE LIBRO ME DIO LA TECNICA INFALIBLE !
¿Y AQUELLO DE
" ...asi como nosotros perdonamos a los que nos ofenden..."
Te aseguro, amigo, que eso lo repetimos como loros huastecos... sin verdadera intención y sin ninguna atención..
Y DIOS ES MUY SABIO: Nos manda perdonar porque el resentimiento nos daña..Y PORQUE ES JUSTO QUE HAGAMOS POR OTROS LO QUE PEDIMOS PARA NOSOTROS MISMOS !
Y esta obra contiene UN GRAN METODO PARA PERDONAR.
Por eso te la recomiendo
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On the surface this book documents twelve different non-toxic therapies that showed anecdotal or clinical benefit in slowing or reversing cancer. The discoverers and early advocates of each were persecuted and the therapy suppressed. The book really documents a cancer in our medical and government bureacracies that needs to be exposed to the killing radiation of public scrutiny and legally prosecuted for any duplicity and fraud it has perpitrated on a trusting and unsuspecting American People.
It is fairly well known that approximatley 10,000 people die each week in the United States from cancer. It is less well known that over 3,000 Americans die each week from FDA approved prescription medication prescribed appropriately and taken according to instructions. That is over four times as many people as died on September 11, 2001 each and every week.
The evidence presented in this book leads to the inescapable conclusion that the NCI, FDA and AMA are either totally incompetent or they have actively and maliciously sought to continue poisoning cancer patients rather than permit the discovery and free investigation of non-toxic therapies that have, in many cases, shown remarkable abilities to slow and reverse cancer.
I predict that history will look back on Medicine in the United States in the second half of the 20th Century and marvel at the wanton greed and barbaric practices that have prescribed fear without hope and death by poison and mutilation, while manipulating the political and legal sytems to maintain their unholy monopoly. As we look back in horror at the holocaust in Germany during World War II, future historians will wonder why good people did not step forward to stop the senseless slaughter. Despite spending more money per person on healthcare in the United States than any other country in the world, the people in at least nineteen other countries live longer. This book documents how the NCI, FDA, and AMA may contribute to this apparent contradiction. Many of these countries have embraced non-toxic cancer therapies suppressed in the US.
The "Politics in Healing" will open your eyes. The "Politics in Healing" is a clarion call to action. We must take responsibility for our own health. Knowledge is Power!!
LETS ROLL!!!
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I'll read a good mystery aimed at any age group, and I loved this one. The main character is lots of fun. I'm not a big sports fan, but the descriptions of the soccer games held my interest and were easy to follow. In fact, a book that could have been awash in characters did such a good job of introducing them that I had no trouble keeping everyone straight. And the climax had me turning pages as fast as possible to find out what how everything would end.
This is an entertaining debut that left me wanting more. I recommend this book to anyone of any age looking for a good mystery.
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"Borgel" has become one of my favorites. From the first chapter I was hooked. The arrival of Borgel ,a flaky, casual genius, to the home of Melvin and his family is like a spark to dry wood. The world that "Uncle Borgel" takes his "Nephew" is fantastic but oddly comparable to our own (though I don't believe you'll be able to get any french fried meteorites in your local McDonald's).
This story moves along with a series of events that keeps one's mind sparked and one's lips twitching with laughter.
Mr. Pinkwater's "Borgel" flows like melted popsicles.
--Provides a quick look at the regular expression components of .net.
--Verbose enough to give you some idea of how to use the components.
--Much better than the Microsoft documentation.
--Provides examples in both C# and vb.net (this is a Microsoft centric book, obviousy....)
The bad:
--Not enough examples. I humbly suggest some exercises/answers to test yourself. It wouldn't add much to the virtual page count but could help solidify concepts.
--Downloadable code works but doesn't seem at all polished.
--Some examples could be better documented (E.G. better identify which is Group 1, Group 2, etc.)
The ugly:
--Grammar errors. In an e-book there is really no excuse for these errors. C'mon, lets get them fixed in revision 2.
--Errors in examples. If you understand the concept, you'll figure out what is wrong. If you're struggling with a concept, you don't need the additional errors.
That's where Dan Appleman's Ebook comes in. I think that Dan has done an absolutley stupendous job in the following 3 areas:
a) Dan explains the essence of Regular Expressions from a general perspective. After all, "Regular Expressions" is a language unto itself, even without .NET. This Ebook gives you a good intuitive feel of how pattern matching is expressed with the "Regular Expressions" language.
b) The Ebook shines in its explanation of .NET's take on Regular Expressions. This book thoroughly explores the various classes and methods that .NET offers for working with Regular Expressions. Dan does a great job teaching you about Groups and Captures.
c) The code download for the book is top-notch. Clearly, there was a lot of thought put into providing meaningful examples to help the reader internalize the .NET approach to processing with
Regular Expression.
I think the Ebook format is perfect for this topic.
I have one criticism, though. I believe that the advertising glop at the end of the end of the Ebook is somewhat extraneous.
A link to this material should have been sufficient.
- he does a good job of building from the ground up - starts with a very clear english explanation before you start in on the examples.
- separates advanced topics from basic issues, making it easy to learn first what you need, and then what you want
- provides a nice summary in the back, like a regular expression help desk reference
- the download code is pretty shoddy, contrary to the other review's comments, but it does get the job done and it's from playing around with the compiled executables that you'll really gain understanding.
if you're finding yourself searching around newsgroups looking for a 'numeric regular expression validator' or something and then copying and pasting code that you don't understand, get this book. It's not hard, but you probably won't pick it up on your own.
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