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This text should be compulsory for all World Leaders!
I hope author keeps Maddie alive...very nice character.
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I was really satisfied with the book and I expect this book to be of the same quality. Generally Osborne and Micrsooft are the only ones to publish books early in the exam cycle for .Net. Microsoft doesn't seem to do as well of a job. Their books are rushed and not as complete.
I can't wait to get this book.
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Can we change before things get worse? Maybe with Hart's & Scott's recommendations and insights (really nothing more than reiterations of what most of us already know and believe) we can!
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While strong on the strategic side, PR Visionaries is a bit weaker on the tactical side. I don't hold the editors responsible for this, however, as this is not a how-to manual, per se. For the tactical side, I found Guerrilla PR: Wired by Michael Levine to be a more than adequate resource.
PR Visionaries, as the title says, has the giants of the public relations industry tell you how to get noticed, build a brand, develop and protect a reputation, and how to be effective with key opinion-leaders, including the CEO. While it might be overly dramatic to say the book spills their secrets, PR Visionaries covers the various facets on how to successfully manage a powerful public relations campaign on all levels, one that clearly resonates with key stakeholders and publics.
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