If you enjoy WWII aircraft, and appreciate the breath taking detail and accuracy of Rikyu Watanabe illustrations, you must have this book. I found my copy 3 years ago at OshKosh, and have been offered (...)for it - no way was I parting with it. It is, without question, the finest piece of reference / art work on these 12 aircraft I have ever seen. Vet, IFR Priv. pilot, R/C aircraft modeler.

I'm a WWII airplanes enthsiast, and this book has filled all my expectations. The text, the scaled drawings, the fold-out panels, everithing is exceptional in this complete guide of WWII airplanes. The drawings of this book are incredibly detailed, and if you're meticulous, you'll never find a book like this. My grandfather was a WWII pilot and became nostalgic when he saw the plane he had flown.

In my opinion, the most beautiful book of WWII aircraft which has ever been published.

I have flown the F4U-5NL Bu.No. 124511 found in the picture on page 253 with Ens. Cawley's name on the side. He was one of our squadron mates in VC-4, NAS Atlantic City in the early 'fifties.

Brings back many fond memories. Highly recommended to all aviators and aviation enthusiasts.

J.D. Williams Lcdr. USNR (Ret)

Over the years, the Peppers and Rogers duo have made an outstanding contribution to the field of marketing and the process of developing relationships with customers. "One to One B2B" is yet another installment. This well-written book builds on their earlier works and does a great deal to define in a tangible fashion the new "customer relationship mentality" that is so essential for all organizations to consider in today's real economy. This book is thought-provoking and stimulating. It is evident that the authors who have pioneered the bulk of the original thinking underlying customer relationship management want to share their compelling philosophy. They are very convincing in citing numerous advantages that accrue to those who embrace their way of operating a business. And, this book seems to be committed to showing a straightforward, direct blueprint for implementation. The initial chapters of the book provide an updated version of the principles and philsophy found in their earlier works. These early chapters constitute a worthwhile review, but the also offer some different slants that are extremely valuable supplements. The later chapters are integral to the book's mission. The authors offer very detailed coverage of companies and organizations that have adopted the "one to one" way of doing business. The book provides detailed description in a case study format illustrating the steps of implementation and explaining the benefits associated with each implementation phase. In keeping with their well-established literary character, in the final section of their book Peppers and Rogers have an eye to the future they share with the reader. For example, they don't shy away from offering advice to Dell on future direction in light of the challenges posed by the current environment. And, they take time to weigh the eventual impact of a B2B world that is rapidly extending its scope, offering conjecture from their very informed perspectives. As an academician who has spent significant time studying the CRM movement and consulting with companies that embrace the same, this book definitely offers value and is a must read for anyone that is committed to preserving lasting customer relationships.

Those who have already read any of Peppers and Rogers' previous books (The One to One Future, Enterprise One to One, The One to One Fieldbook with Bob Dorf, and The One to One Manager) no doubt share my high regard for their uniquely creative as well as highly analytical thinking about CRM within the global marketplace. They continue to draw upon an abundance of real-world experience. This book may well be their most important thus far. In it, they suggest and then explain a number of strategies to create and then sustain solid relationships with B2B customers. Even if your organization is not currently involved in such relationships, these same strategies can also be of substantial value. Once again, the authors' essential idea (hardly original, they realize) is that businesses as well as most other human communities (e.g. a political constituency, a religious following, a military force) share at least this in common: Each is built one believer at a time to serve mutual self-interests. In this sense, the term "B2B" is a misnomer because people do business with other people. (Rest assured, I fully understand the differences between and among B2B, B2C, and B2B2C.) Even when purchases are completed electronically, they are initiated and fulfilled by people. Goods are manufactured by people. Services are provided by people. And so forth.

Over the years, when customers have been asked to cross-rank attributes of greatest importance to them, "Feeling Appreciated" and "Convenience" or "Ease of Doing Business" are either #1 or #2. (Remarkably, "Price" is usually ranked between 9th and 14th in order of importance.) It is also worth noting that, as Peppers and Rogers carefully explain in this book, as new efficiencies are created by breakthrough technologies, the quality of one-to-one human interaction becomes even more important. They include five case studies, including one which examines the policies and procedures of Dell Computer. Somehow, they gained access to information which is probably otherwise unavailable, except to those involved in the Dell organization. Each of the case studies reads as if it were a one-act play. However different their "characters" and "plot" may be, all five companies are literally customer-driven. Their ultimate objective is not to achieve "customer satisfaction"; rather, as Jeffrey Gitomer and others have insisted, their ultimate objective is sustainable "customer loyalty" (indeed "customer passion"). Peppers and Rogers provide a cohesive, comprehensive, and cost-effective system to achieve that objective. They would be the first to recommend that each reader make appropriate modifications of that system to accommodate the specific CRM needs, interests, and resources of her or his own organization.

Earlier, I suggested that this may well be the most important book Peppers and Rogers have written thus far. The system they provide in it is worthless, however, unless and until an organization involved in B2B is wholly committed (top to bottom) to doing everything possible to make each customer feel appreciated. One of the best strategies to accomplish that is to make doing business with it as convenient (as "easy") as possible.

Here's another key point. Based on my own extensive experience working closely with all manner of organizations, I have become convinced that organizations cannot be "customer-driven" unless they are first "employee/associate-driven." Those who feel mistreated cannot be expected to treat others well. Therefore, effective CRM depends almost entirely on the quality of relationships within a given organization...and each of them is also, inevitably, one-to-one.

After reading many books about CRM/Marketing One-One, my opinion is this book has to be read as soon as possible. You might have read others like me but this one is a plus. Buy it, read it, apply it, let it pass 6 months, then read it again. Finally, post here how much it helped you. It includes pratical stuff (case studies) of leading companies (Dell, Convergys, etc). This book has to be seen as a complement to others previously written by same authors.

Wyeth's biography of Forrest stands as one of the best written about him. It is a 'must read' for any serious student of the civil war as it was fought in the west (Tennessee, Alabama, Mississippi and Kentucky). While other biographies have been written (such as, "Bedford Forrest and His Critter Company", by Ansrew Nelson Lytle and "First with the Most Forrest" by Robert Selph Henry), they don't have the breadth that Wyeth's book has. Of course, the only biography actually reviewed and approved by General Forrest was Jordan and Pryor's "The Campaigns of Lieut. Gen. Forrest and of Forrest's Cavalry", but this work is flawed by a markedly biased position on the part of the authors and by their inability to access the Official Records. On the other hand, they did interview Forrest and most of his surviving authors and Wyeth drew much of his material from this work. Still, for the definitive story of Forrest's life, Wyeth's book is the acknowledged source.

THIS IS THE BEST BOOK I HAVE READ ON THE LIFE OF GENERAL NATHAN BEDFORD FORREST. IT IS WELL DOCUMENTED ON THE POINTS OF INTEREST THAT HAS CAUSED A BLIMISH ON THIS GREAT MAN'S LIFE. IT IS A MUST READ FOR ANYONE SEEKING THE TRUTH ABOUT GENERAL FORREST. IT CLEARLY SHOWS HE IS THE GREATEST CAVALRYMAN OF THE WAR. NO ONE ELSE COMES CLOSE TO HIS ACCOMPLISHMENTS AND VICTORIES ON EITHER SIDE OF THE GREAT WAR.

This book gives exquisite detail into the life of the South's Greatest General! It is a must read for any Civil War enthusiast. I highly recomend this book for anyone interested in the South.

Perhaps the best recommendation I can give for this book occurs in one of the many little tip boxes scattered throughout this treasure trove of ideas, tips and tricks of the trade. This particular tip box says simply "Strategy Isn't Technology ...people confuse strategy and technology ... Insist that CRM technologies be referred to as CRM tools. Ask how each tool supports your CRM strategy."

This book provides the best antidote to that tendency we have today to mistake a software application for a full solution. Not only will this book show you how to get the most out of such CRM tools, but it also provides tips and ideas for managing the whole complex and essential business of Customer Realtionship Management.

I've looked through a number of books on CRM in an effort to get a better handle on the topic and to find a good process for teaching the concepts to emploees in my company. I stumbled over Anderson & Kerr's take on CRM and found what I was looking for. Anderson and Kerr have captured the essence of CRM in a very practical, hands-on way. They have great examples from their lives and (I assume) the lives of their friends that adds texture and a realness that the other books I've looked at lacked. I really thought I understood CRM, but after reading this book I realized that I had missed the whole point -- Customer Relationship Management is about CUSTOMERS, not computers. Well worth the reading if you have anything to do with customers.

Despite the tens of millions dollars now being invested in new customer relationship management solutions, customer satisfaction with service dropped almost eight percent from 1994 to 2000, according a study by the University of Michigan's business school. Consultants Anderson and Kerr suggest some reasons why: a failure to distinguish between CRM strategy and CRM technology and a tendency to view meaningless data as useful information. We from getAbstract highly recommend this concise and thorough examination of CRM to all managers and students of business.

Me gustaría saber dónde puedo conseguir libros del autor, tales como "The Flights of Icarus" o "Views". Gracias, y espero que se reimpriman pronto. Un saludo

This book is a must. If you only like music or if you love the covers more than the music inside or if you are learning to design covers...Well, this book has it all. The covers are show by elements in commom, so you can judge by yourself about the criativity of the designers. Roger Deam is a famous artist well know by his covers and stages for the rock group Yes. But this does not interfere with the overall result. The guys did a fantastic job compiling all the covers in this book. There are rock covers, jazz covers, latim, dance, disco, and so on. All possible covers are there. Don't hesitate. Buy it now!

Alex Sab

Just my favorite UW-photo book.
Extraordinary - brilliant - perfect. Outstanding pictures printed in very good quality. One of the nicest ways to find out, what happens in the reef and how does it look like without getting wet.
Many Thanks Roger for making this great book.

The best inspirational images for anyone who loves nature's beauty. I use this book as reference for my work as a designer.

I think this book was beauifully written. The stories were so detailed that I felt as if I were there and able to touch these wonderful creatures. The stories were so powerful and moving I actually found myself crying from one of them. I think anyone who is as much of a horse lover as I am should definitely read this book. I am very proud to say that I own it.

I fell in love with the Nathaniel Hawthorne entry. I had forgotten what truly great writing is! This story about a team of polo ponies was so vivid that I wanted to share it with my family. I asked them if I could read it aloud to them, thinking they would say 'yes' because they love me, but that they would wander away at the length. But no, the story even captivated them and I read it aloud to them in one 45 minute sitting. Thank you Roger Caras

While the market is flooded with books on how to pitch, sell, wrangle and close a deal, this book rises well above most of them. Author Roger Dawson takes salespeople step by step through the economic and psychological aspects of successful negotiating. Expertly and conversationally written, and strategically structured, this book actually delivers what its title promises: plenty of secrets about power negotiating. View your job in sales as a chess game you can control because you know the rules, from the opening gambit to the power plays in the middle, to the all-important close. If you've read Dawson's Secrets of Power Negotiating, you'll find a good bit of repetition here, but even when he cites the same gambits, he discusses using them to make sales. You only need to read one of the two books, but we [...] say make it this one if you're in sales. Learn these gambits, so you can say, "Checkmate."

I have read a lot of material on selling and negotiating and wish I had read this book by Roger Dawson a long time ago. Concise yet comprehensive in terms of content, this book will undoubtedly throw light on how to manage a successful sale through careful negotiation from the initial contact to closure.

G. E. Patrick Murray's latest historical effort is the best small volume of the war in Europe that I have seen. It is a concise reconstruction beginning with D-Day and ending with the Nazi surrender in early May, 1945. The writing, the photo selection and the situation maps are outstanding. The maps are the best I have seen in any history of WW II. If you are a military history buff or know someone who is, the addition of this book is a must.

I look at this review from a differnt perspective from most. Having been a student of Dr. Murray I have see the way that he lectures and is able to get his point across. This book shows the Western Front form the eye of the camera and has a very well writen timeline to go along with it. Unlike most books this one does not stop at the Battle of the Bulge and skip to the surrender of the Nazi leaders. He show the battles that occured all the up to the meeting of the Russians and the Anglo-American forces. This book also includes a very extensive index that makes searching for facts easy. As a student it is nice to see the highlights of the lectures put into print for everyone else. Well done. (Beefcake)

Great introduction to astrology, very nice illustrations! Great gift for most anyone.