It is relly cool to me but it is relly fun to read this book I love reading it once I start to read it I love to read it I gave it a 5stars!

This is one of the best ship encyclopedia's out right now. It doesn't have as much information as the Jane's Ship books, but makes up for it by the shear number of ship types. It covers every era from Ancient Egypt to the Ships that are now in the Persian Gulf.

Written when the "Windsurfer" board was THE board, this book contains lots of information and illustration of freestyle maneuvers that work on that huge old board and rig. I bought it to see what it could add to my non-planing freestyle repertoire, and the moves range from easy to extremely challenging. If you can find it (Amazon found it for me, even though out of print) it's a great find for anyone who enjoys goofing around on a longboard (or who has extreme shortboard ambitions!)

"God Made" is an awesome picture book....not only for young readers, but also to be used in reading to babies. The pictures are bright and colorful, and each page is full of life. Different races are represented throughout the entire book, with a rhyming story about everything in God's creation. Both the storyline and the illustrations are bright and creative, and will definitely capture the hearts and both children and adults!

This book helped me organize, start, plan and get going an international software export program. Every question I had about anything related to this export program was answered in this book. Anyone who deals with software and manages international operations should read this easily read and well organized book. It is one of the first business books that comes across more like a consultant giving solid advice than a coursebook. Its informative and clear nature, practicality in implementing the ideas; and its cutting edge up to date information make this the one and only book of its kind. If this is something you are interested in and you do not read this book, you will regret it.

As serendipitous as a wildflower in the garden, the ideas behind the recipes take you in directions you might not have thought of. But once you read them, you know that they will work brilliantly. This is a REAL cook's book. It's a beautiful book. And it's also an utterly simple cookbook.

This is a great book yet we have great minds too. If you want to unleash your mind, try it.

The photographer/author set himself a difficult task -- capturing photographs of hummingbirds in flight, with such high resolution as to see the fine details in their feathers. Unlike most nature photographers, he used a neutral background, so you can see the bird itself without distractions. And he accomplished this without disturbing or capturing his subjects.

Mr. Keppelman studied informally with photographer Ansel Adams. The book includes an introduction by famous live-bird advocate Roger Tory Peterson; snippets of poetry by Emily Dickenson, e. e. cummings, Ray Bradbury, and others; and a brief technical explanation of his methods.

The book could have been improved if he had access to more than six species, and if the mostly-blank pages opposite each plate contained a little more information than the plate number. (There is a cross-reference in the back for each species.)

The amazing photographs more than make up for this lack, and I highly recommend the book to anyone who appreciates beauty.

I bought it for my niece solely because of the cover...and the "Little Monster" title since that has been her pet name...plus I had found it shrink wrapped and could not view the pages until after I brought it home. I was pleasantly surprised at how much we enjoy this book. It is fun with great colorful pictures, so the kids love it. It is very humorous, so the adults love it. On top of it all it teaches great life lessons. This is a must for any "Little Monster"!

This is an excellent resource for people just starting out in marketing of an industrial products (vs. fast moving consumer goods FMCG) company. Not only does it give you the right tools and models, it also give practical advice on simple steps to build influence and adjust smoothly to a new company.

1) In industry, technicians are the kings. The marketing department is often seen as a cost center. Try to make your roles and responsibilities clear because you do not want to be stuck in limbo - doing endless errands for everyone. (pg 19)

2) Good comments on how to diagnose your situation (the company's marketing maturity, and your personal marketing experience) and create a feasible approach. Key: Don't panic and don't rush. Assess what is expected of you, who you can influence and what you can accomplish. (pg 28-30)

3) "Marketing is sometimes referred to as a matching process whereby we continue to refine our understanding of the market and adapt our product offer accordingly." (pg 47)

4) Make sure you strike the right balance between:
- doing the right things and doing things right
- watching the competitors and watching the customers

5) Four Ps (Supplier's) and Four Cs (Customer's)
- Product = Customer's Wants and Needs
- Price = Cost
- Place = Convenience
- Promotion = Communication (pg 53)

6) Characteristics of Consumer vs Industrial Markets
Clients....Many & dispersed..Few, concentrated

Market....Retail................Long & complex supply chain
Behavior..Personal...........Group decision, high buying power
Product...Standard...........Customized & complex
Price......No negotiation.....Negotiation
Place.....Retail................Direct & made to order (pg 60)

7) Understand the supply chain. Know your customers' customers.

8) Trust is critical. Try to differentiate with delivery reliability, technical service, maintenance and spare parts support and assistance in driving down customer's costs. (pg 67)

9) Create products that customers' want, not technical devices. "Marketing should aim to meet clients' expectations, and not substantially exceed them." (pg 79)

10) Finally, "Reasonable success is much better than glorious failure." (pg 92)

There are also numerous pages on portfolio analysis, product life-cycles, pricing strategies and tips on how to work with sales and technicians.