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From the unflinching stubborn "maleness" of Adam to the innocent yet knowing Eve, this book is an amazing testement of Twain's love for his ailing wife. It was her persuasion that led him to write the sweetly naive character of Eve. The gentleness of the work is very touching and may be a surprise for people who think that Twain was just a tetchy grown-up Tom Sawyer. Adam and Eve both have equal say in various "experiments" in their new world and their wonderful differing interpretations of shared events make the characters pop off of the page and into your soul.
I would also recommend the audio version of this book as read by Mandy Patinkin, Betty Buckley, and Walter Cronkite. The true musical nature of the text and the spirit of Twain's words really come to life in a spoken format and may move you to tears.
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I too am a copywriter and, for the first time, empathised almost entirely with what a fellow writer was saying.
You see, the subject matter is steeped in misunderstanding. What the aspiring writer needs to know is that almost all copywriting is about selling.
Robert Bly understands this, and communicates it well. He knows it's not about clever headlines; it's not about puns; it's not about abstract concepts. Yes, the copywriter is a salesperson - one who is paid by his clients to sell their products.
This book recognises this with a relish. It urges us to identify the USP (that which makes a product different and saleable) and to put it right up-front, to deliver simple messages that everyone can understand, and to write precisely for the intended audience.
Bly's comprehensive guide covers pr! ints ads, brochures, radio and TV commercials, direct mail and PR material. There are also chapters on getting a great job in an agency, and going freelance.
The only element with which I would take issue is Bly's somewhat dismissive attitude towards graphic design. I can think of many designers and art directors who would be hopping mad over Bly's comments about `fancy visuals' that don't add to the selling process, and about the limited value of white space. Surely someone who has worked so much with designers knows about their contribution to the `pickupability' of advertising material? A minor quibble, but a valid one.
I'm a technical writer (not a copywriter), but felt that this book had good things to offer. I think it also helped define my own style of writing.
If you are into freelancing and consulting, I'd also highly recommend his 'Six Figure Consultant' book. He gives a lot of good practical advice and seems to have a lot of experience.
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By now we have become well aware of the success of Six Sigma initiatives at major international corporations such as ABB, Allied Signal/Honeywell, Black & Decker, Dow Chemical, Dupont, Federal Express, General Electric, Johnson and Johnson, Kodak, Motorola, SONY, and Toshiba. Once having read this book, I am convinced that -- with certain modifications -- Six Sigma could perhaps be even more valuable to small-to-midsize companies which, obviously, have fewer resources. What exactly is Six Sigma? The authors provide this definition: "A comprehensive and flexible system for achieving, sustaining, and maximizing business success. Six Sigma is uniquely driven by close understanding of consumer needs, disciplined use of facts, data, and statistical analysis, and diligent attention to managing, improving, and reinventing business processes."
The authors identify what they call "hidden truths" about Six Sigma:
1. You can apply Six Sigma to many different business activities and challenges -- from strategic planning to operations to customer service -- and maximize the impact of your efforts.
2. The benefits of Six Sigma will be accessible whether you lead an entire organization or a department. Moreover, you'll be able to scale your efforts, from tackling specific problems to renewing the entire business.
3. You'll be prepared to achieve breakthroughs in these untapped gold mines of opportunity -- and to broaden Six Sigma beyond the realm of the engineering community.
4. You'll gain insights into how to strike the balance between push and pull -- accommodating people and demanding performance. That balance is where real sustained improvement is found. On either side -- being "too nice" or forcing people beyond their understanding and readiness -- lie merely short-term goals or no results at all.
5. The good news is, Six Sigma is a lot more fun than root canal. Seriously, the significant financial gains from Six Sigma may be exceeded in value by the intangible benefits. In fact, the changes in attitude and enthusiasm that come from improved processes and better-informed people are often easier to observe, and more emotionally rewarding than dollar savings.
The authors organize their material as follows: Part One: An Executive Summary of Six Sigma; Part Two: Gearing Up and Adapting Six Sigma to Your Organization; Part Three: Implementing Six Sigma -- The Roadmap and Tools; and finally, The Appendices: Practical Support. According to Jack Welch, "The best Six Sigma projects begin not inside the business but outside it, focused on answering the question -- how can we make the customer more competitive? What is critical to the customer's success?...One thing we have discovered with certainty is that anything we do that makes the customer more successful inevitably results in a financial return for us."
If anything, it is even more important for small-to-midsize companies (than it is for the GEs of the world) to answer these two questions correctly and then track and compare their performance in terms of what their customers require. The well-publicized objective of Six Sigma is to achieve practically-perfect quality of performance (ie 3.4 defects for every million activities or "opportunities") and this is indeed an ambitious objective. Collins and Porras, authors of Built to Last, would probably view it as the biggest of Big Hairy Audacious Goals (BHAGs). In that book, they assert that the most successful and admired companies have the ability -- and willingness -- to simultaneously adopt two seemingly contrary objectives at the same time. Stability and renewal, Big Picture and minute detail, creativity and rational analysis -- these forces, working together,, make organizations great. This "we can do it all" approach they call the "Genius of the And."
Pande, Neuman, and Cavanagh suggest that all manner of specific benefits can result from following "the Six Sigma way." For example, Six Sigma generates sustained success, sets a performance goal for everyone, enhances value to customers, accelerates the rate of improvement, promotes learning and "cross-pollination", and executes strategic change. All organizations (regardless of their size or nature) need to avoid or escape what the authors refer to as the "Tyranny of Or." Here in a single volume is about all they need to seek "practically-perfect quality of performance." Whether or not they ultimately reach that destination, their journey en route is certain to achieve improvement which would otherwise not be possible.
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When I screw up (and that happens a lot) I can always pick up "Looking Out For #1", Ringer's previous book, and see why. Invariably, the cause of my failures can be easily traced to my lack of adherence to the "Universal Truths" found in Ringer's books.
These "Universal Truths", however, are found in just about every other book on success ever written. What makes Ringer special, then, is his humorous, no b.s. style of writing. He goes out of his way to relate his own failures in life--something few success authors do--with such self-effacing humor that you won't mind when he slaps you in the face to point out where you need improvement.
With "Million Dollar Habits" Ringer somewhat rehashes his earlier material--thus the four stars. He uses the time-tested technique of all successful authors in fluffing up a spin-off to his earlier works. Indeed, you will find that "Million Dollar Habits" feels surprisingly familiar to "Looking Out For #1", and it is.
Nevertheless, I will likely buy and read just about anything Ringer publishes. I need to hear what he has to say from time to time. We all do.
It is easy reading, and will reinforce your commitment to doing the fundamentals. Sometimes you just have to hear something one more time to make it stick. I'm the author of the book, Self-Help Stuff That Works, and I am an expert on effective self-help material. Million Dollar Habits fits the bill. Definitely worth reading.
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If you are into good hard-hitting violence and are up for a rip-roaring ride through Robert E. Howard's Hyborian world, then this book is for you. Having been the only full length novel written featuring the legendary barbarian, Conan, Howard delivers a very solid piece of work with Hour of the Dragon.
Powerful mages resurrect a being of astonishing power and set out to conquer the world. Of course, one of their first acts is to dispose King Conan who is a direct threat to this conquest. With some supernatural help, they succeed in this venture. The rest of this novel features a mad Conan that hacks his way back to the throne of Aquilonia. Recommended.
Howard got an opportunity to publish a novel in England, and he fell back on his old standby, Conan, to serve as the protagonist. Howard expected that his English audience would never have heard of Conan, so he borrowed a number of motifs from several of his short stories. Those who take the time to read all of Howard's Conan stories will recognize many of the elements in "Hour of the Dragon."
Alas, the book deal fell through, and Howard had to publish "Hour of the Dragon" in a pulp magazine.
Whatever Howard's difficulties in publishing the book, he had no difficulty in writing a wonderful tale of heroic fantasy. Conan is the ultimate sword-and-sorcery hero, and this is Conan's ultimate adventure.
If you really like Conan, you might want to compare "Hour of the Dragon" with "Conan the Conqueror," a paperback republication which was "edited" by L.Sprague DeCamp and Lin Carter. "Conan the Conqueror" is about 90% Howard, but DeCamp and Carter polished Howard's grammar and softened some passages they deemed politically incorrect. Howard's original version is more rough-hewn, but then Conan was a rough-hewn hero.
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While this is a simple adventure story on its face, it has deeper levels. First of all, there are discussions of science which are interesting and educational--look at where Kip figures to himself that they are really going to Pluto, and how he schemes to fill the cell he is in with water so he can float out the top.
There are also social messages woven in. Kip learns to appreciate his parents a bit more--to him, they are just "his parents", but through hints dropped several times in the book, we come to appreciate his father far more than for just, rather oddly, bundling up a box of small change and shipping it off to the IRS every April 15. Even if we were not explicitly told about Mr. and Mrs. Russell towards the end (and, frankly, I wish we weren't, it is too unsubtle), we would come to appreciate them for the way they steered Kip to maximize his potential. However, they were less successful in making Kip a social individual, and that is what starts to change during the novel.
At the start of the novel, Kip displays really good relations with adults, but limited, and not so good, relations with his peer group. Kip starts out a bit of a loner--he has friends, but none seem really important to him (certainly no one helps him in Oscar's renovation). At the end, he's more assertive and, having identified himself with humanity in the climactic scene, may have found himself quite a bit more. I suspect there's a lesson for Heinlein's juvenile readers there, many of whose spiritual home was in the stacks of the library. Nothing wrong with that, but . . . Heinlein manages this better than he does in Glory Road, where Scar comes home, wins the lottery, kicks sand on the bully, etc., etc.
A good read, but then go back and read it again.
I recently gave a copy to my nine year old nephew who is similarly entranced with the book; not bad for a sci-fi epic written over fifty years ago. Any book that can drag a twenty-first century schoolboy away from the high-tech amusements of today certainly qualifies as a classic.
This book is about Spenser's surrogate fathering of a lost 15 year old boy named Paul who is a pawn in his own life. It is sort of a coming of age novel, but really not because it is told from Spenser's perspective like all the Spenser books.
This is one of my favorite books of all time. I highly recommend it to any Spenser fan or to any one who remembers 15 and that lost in your own life feeling.
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If the reader can not gag on the continual self-promotion of Keller, smeared throughout the booklet, it remains a very good choice for devotional reading.
A better title may have been "Shepherd exalts himself while commenting on Psalm 23".
Spend the [money], it's still worth it.