The very basics are in this book -- but as has been said by others, it's well buried. The author thinks she's cute when really she is annoying, the quizzes are inane, and most of the info is of the "well, duh" variety. Another problem with this book is that the subtitles are written to be "cute," not helpful, so revisiting the book is a pain. If you know *nothing* of working for yourself, good info is farther back in parts 4, 5, and 6.

This book was informative, and does indeed include many helpful hints and tips. However, as a textbook on going it alone and freelancing, this is not it. The author says some things unclearly, and some things that need little explication are described to a point of excessive belaborment. The cutesy little extras are not helpful, either. Granted, the Idiots books are not designed to be full scale treatises, but even within the Idiots series, this book falls short - it barely offers the reader a glimpse of how to be a freelancer. I should fear for anyone who attempts to start their own career after reading only this book.

If you have not freelanced, and are looking to start, begin with this book - it is a good grounding in the (very) basics of freelancing. But, please, make sure to go on to a few other books afterward before trying anything. This book will help you understand those other books better because you will at least have been introduced to the language.

This book certainly has some helpful tips and advice for freelancers, but to get at it, you have to wade through pages and pages of annoying, too-cute jokes and analogies that don't add anything. I'd assume most people who would read this book (like me) are currently working full time, and thinking about going freelance. So why the author elects to waste so much of our limited time on fluff instead of getting straight to the good stuff is beyond me. Don't bother unless you have a lot of time and patience. (Or are a potential freelance editor and would like some practice.)

Don't waste your time and money on this one - it is full of trivial facts that are easily found online or elsewhere free of change and without fluff. I've been producing web sites since 1997 and picked this book hoping to get a "streetwise" advice. What a disappointment! I would not recommend this book even to a beginner - too much hype and typos, too little real advise. Some references to web sites are outdated, some look like a clever "plug" from sponsors. I am returning this book.

I am not new to the web marketing and have tried many ways to make websites get more hits. I read this book from cover to cover and it had lots of ideas to offer the webmaster that needs for his or her site to attract an audience. I would say that viral marketing is the biggest selling point in any marketing tool. Eventhough I had integrated tons of the ideas that this book mentioned before ever reading it, I do have to say that this book is great for Beginner and can teach them a lot about the wold wide web.
I already knew close to 90% of the tips n tricks that this book has mentioned even before picking this book up, but it was a great read and WILL help the folks that are just getting into web marketing and promotions!

The title of Low-cost Web Site Promotion doesn't tell the whole story of this book. This book really covers all the non-technical aspects for building a low cost web site. This book challenges you to do the basics such as focusing on the purpose of your site. Next the book challenges you to look at audience selection information. If you are willing to spend the time really doing these exercises they can yield excellent results. As I walked through these exercises I realized that I had three completely separate audiences that I was attempting to serve with my site and found that I was not serving any group all that well. From the insights I was able to gather from the book I was able to come up with a more effective mechanism for addressing the audiences of my web site.

The book does a nice job a cover the differences between B2C (Business to Consumer) and B2B (business to business). Most of the section on B2C still applies to B2B sites because as the author points out the users of a B2B site are still individuals, but the B2B section addresses specific concerns of a business user.

The book really does cover all the bases when it comes to putting together a marketing plan to promote a site. The author's approach is not based on gimmicks, but a solid and respectable (i.e., no SPAM) approach for building web site traffic. The section on search engines is an extremely good primer for someone not familiar with the operation of search engines.

The bottom line is that promotion of a web site is a time consuming and recurring activity. There needs to be an on going investment in time and effort to produce recurring promotional results.

pretty good book but I've read better, fairly simplistic for the proffesional but good overall background info

This book offers a good although basic introduction to the dynamics of psychology and the way it effects the financial and economic aspects of our lives. Its primary focus is investments and what drives the markets to perform.

The information is helpful and interesting, but I found Martin Pring's Investment Psychology Explained to be more comprehensive and informative. However, for a serious psychology driven investor, this book would be a welcome addition.

This is a book of mainly historical interest. It is a look back at the kind of radical populism that flourished during the Great Depression, on both the left and right. Charles Coughlin was one of several examples of this, which also included Upton Sinclair, Huey Long, Gerald L.K. Smith, Francis Townsend, William Lemke, the CIO (originally formed as a more militant alternative to the more conservative AFL craft unions), the Progressive party, Union party, and Farmer-Labor party, etc., and of course some of the more radical and visionary people involved with FDR's New Deal such as Arthur Morgan and Senator George Norris.

Read today, it reads just like the historical document that it is, without much relevance to the present. It is overly simplistic, sometimes pedantic, and clearly a product of its time. It came out during a transitional period in Coughlin's career. He had already broken with FDR and become a critic of the New Deal, but he had not yet taken his later slide into pro-Axis sympathies. At the time this was written he was still considered a populist critic of FDR from the left, although some hints of his later swing to the far right could already be seen here.

Another interesting note: This book, published in 1936, was reportedly ghost-written by Gertrude Coogan, who is believed to be one of the influences who eventually led Coughlin into anti-Semitism and pro-Axis sympathies. There's no overt anti-Semitism in this book, but there is some content which could be read as coded anti-Semitism, such as references to 'international bankers'.

I had to recently read this book due I was going threw this at the time with my ex/s very good book alot of tips and how tho handle situations.

This pap reads like a Moonies or Jehova's Witness pitch. I sent it back. Save your money.

an incredible book which helps us in looking for bright opportunities (window of opportunities) with this trend towards eCommerce technologies and diversifying income options.

This was a real disappointment. The book is almost unreadable. Terms are defined and then not used properly or are jumbled together--you never can tell what she's talking about. Too many vague generalities. Sentences often make no sense. This book desperately needs an editor. I don't think the author has anything interesting to say about "virtual money," but it's hard to tell. A confusing jumble of babble. Click on to the next book.

This book had a lot of promise.. I was very interested in learning more about the world of Electronic Commerce and how local and global economies are being impacted. This book made a few interesting points, but for the most part was tedious to read, and never got into enough detail on any one subject to be interesting.

I'm still looking for another e-commerce roadmap...

Speaking as a layman who had practically no knowledge of e-commerce I found the book to be a good introduction to the world of electronic money and of what the future of money will probably be (Personally, I don't like what I see). Along with the history of money, and the development of the Internet, the book contains a lot of detail on the nuts and bolts of the whole complex network; and I don't know how interesting that is to the average person. I read this book not for pleasure, but as research for a paper I am now composing on a related issue. Regarding the topic of virtual money, the author seems to discuss the problems and risks surrounding it rather than give concrete solutions. But neither the publisher nor the author described the work as an "answer book". From what I can see, the write up on the book's dust jacket is an accurate summary of what the book contains.

Long before there were JFK assassination conspiracy theorists, there were Abraham Lincoln assassination conspiracy theorists.

This is presented as a story purporting to tell the truth about the Lincoln assassination, but even as a story it is not very well written. It looks like the author had an axe to grind and merely used the Lincoln assassination conspiracy angle as a convenient backdrop.

Just in case you don't get the hints scattered throughout the book as to who the author thinks was behind the Lincoln assassination, the book starts quoting from the "Protocols of Zion" near the end.

Pathetic.

I was disapointed--the book contains suggestions such as "use the classifieds" and "try billboards". Most of the ideas were obvious and far from free. Anyone who has been in business for any time at all will find few new approaches. There is a list of web addresses for market research data that could save some search time on line. Overall you would be better off to spend the price of the book on the cost of some fliers to hand out.