Used price: $12.00
Collectible price: $24.00
Used price: $76.95
Buy one from zShops for: $76.95
Used price: $4.00
Collectible price: $19.06
Buy one from zShops for: $5.00
The book covers a wide range issues that online business people must take seriously if they want to successfully market what they have to offer. Factors to consider include establishing an effective online presence, understanding and putting to use effective Website design principles, effectively promoting yourself online, grabbing and keeping attention, tailoring your presentation for the online community, and knowing how to conduct online business.
The team of Lewis and Lewis provide readers with plenty of instructions for getting the ball rolling, including helpful information about the Internet and goal-setting to achieve favorable results. Chapters on Website design, tailoring content for online use, and promotion stand out from the rest. Effective transmission and reception of a good sales pitch are definitely necessary to succeed online. Plenty of examples, both good and bad, are provided to aid readers to determine what options and techniques are best for them.
The authors contribute much in the way of setting up shop online for the average reader. They encourage innovation rather than clinging to a rigid set of rules, growth rather than remaining content. The easy-to-read flowing style, the frequent injection of humor, and a deep sense of personal involvement in the lives of others makes this a good resource to consider. Supplement it with several good HTML and creative Website design books and you'll soon be ready to become an online global business participant!
Used price: $18.49
Collectible price: $69.99
Buy one from zShops for: $69.95
The Right invests immense resources in preparing its warriors to exploit the media and blunt the academia through the likes of the Leadership Institute, the Pioneer Fund, the Heritage Foundation, Accuracy in Media, Accuracy in Academia, etc. Their focus is not critical thinking, profound scholarship or honest dialog, but simple exploitation of jargon, redundancy, spincraft and other tricks to win the battle. Mainstream journalism has been a major alibi in this process.
Jensen combines the rare insight of an ex-journalist, an activist and an academician to tell the inside story of mainstream journalism. What Chomsky and Herman tell us on a macroscopic scale in their propaganda model finds real world microscopic explanation in Jensen's work. Yet, the book is not big on theory, its primary focus remains actual dos and don'ts and how-tos of journalism. Several examples of journalistic pieces Jensen has written and gotten published add to the utility and power of the book.
The book is useful for anyone, though the reader is assumed to be a radical throughout. Whether you are a burgeoning activist looking for practical guidance on whether, how and where to write and publish, or an experienced intellectual looking for ways to write in simple, clear and comprehensible journalistic style, this is the book for you.
A pleasant aspect of the book is Jensen's candid style that is a reflection perhaps of his radical ideology. He forcefully claims that 'any one can write' and that his success as a journalist is not due to a special gift. Journalism is a craft, and anyone can learn it.
Used price: $1.06
Collectible price: $48.85
Alice through the Looking Glass is similar to the prequel, yet glaringly different. The whole book revolves around a chess game, and so the character's actions correspond to moves on the chessboard. Alice joins in the game, starts out as a white pawn, and proceeds to move until she becomes a queen. At each square, she meets a new character, but in one chapter, characters from the previous book are in this one too. An important thing to know in this famous classic is that everything is backwards. It makes sense since Alice is on the other side of a mirror, yet she encounters difficulty sometimes in understanding this. But in the end, she manages to become a queen and to checkmate the red king. Both books are very enjoyable, and I strongly advocate both children and adults to read it. Enjoy!! Cheers!!!!! : )
AAIW is about a young girl named Alice whose boring day with her sister is interrupted when a white rabbit runs by her saying, "Oh dear! Oh dear! I shall be too late!" Alice's curiosity is aroused, but surprisingly not to a great degree. This is the first hint to the reader that Alice is not an average child, as she seems to believe that a talking rabbit is quite normal. She does become intrigued, though, when the rabbit produces a clock from his pocket, so she follows it down its hole and enters a world of wonder. I loved the story from this point on. It is filled with such unbelievable creatures and situations, but Carroll's writing style made me want to believe in a world that could be filled with so much magic and splendor. There was never a dull moment in the story, and each page was filled with more excitement. I will offer a warning, though. This story is not for those who like a neatly packaged plotline. It is written in a somewhat discontinuous nature and seems to follow some sort of dream logic where there are no rules. However, I enjoyed the nonsensical pattern. Without it, a dimension of the story would be lost. It offers some insight into the mind of a young, adventurous, fearless girl, and Carroll seems to be challenging his readers to be more like Alice.
The second text in this book, TTLG, is again a story about Alice. In this adventure, Alice travels through a wondrous world on the other side of her looking glass. As in AAIW, Alice again encounters absurd creatures, such as live chess pieces and talking flowers. The land she travels through is an oversized chessboard, which gives this story a more structured plot than AAIW. The chess theme provides Alice with sense of what she must accomplish in the looking- glass world, and it provides the reader with a sense of direction throughout the story. Alice's goal is to become a chess queen, so the reader knows that when she becomes queen, the story will be over. However, just because the story has some structure does not mean that it is not just as wild and marvelous as its predecessor. I enjoyed all of the characters. They seem to have an endless supply of advice that people in the 21st century can still learn from. My favorite example is when the Red Queen says, "Now, here, you see, it takes all the running you can do, to keep in the same place. If you want to get somewhere else, you must run at least twice as fast as that!" Maybe what Carroll is suggesting is that if we read more nonsensical, unbelievable stories like his, we won't be so afraid to be adventurous and fearless like Alice; so that the next time a white rabbit runs by us, we might just see where it leads us.
Buy one from zShops for: $21.95
Lewis ably examines the thorny subjects of pain and suffering in this book. The brief work is at once philosophical, logical, and semi-theological, even though Clive points out in his preface that he is no theologian (We can thank God for that!).
Lewis seeks to answer questions such as "If God is good and all-powerful, why does he allow his creatures to suffer pain?"
No stranger to pain himself, Lewis sheds some valuable light on the subject and on human nature. The book is both a comfort and a discomfort. One wonders how differently Lewis might have approached the subject after the death of his wife, for example.
I found the later chapters, particularly those on Hell, Animal Pain, and Heaven particularly enlightening.
"Pain," writes Lewis in the end, "offers an opportunity for heroism." His words ring true. Those who have suffered, to any degree, will find the book intriguing.
A fine work, I would not recommend that the Lewis neophyte begin with this work, but perhaps "Mere Christianity."
I usually don't riposte to other reviews, but I don't believe the reviewer was correct in saying Dr. Lewis chickened out, largely because his concept of innocent children seems erroneous to me. I remember my younger brother was fully capable of scheming before he could even talk. The helplessness of children does not make them innocent.
I fully recommend this book to anyone grappling with problems of pain.
Used price: $0.59
Collectible price: $3.90
I'm not particularly knowledgeable about this era of history; I'll leave that aspect of the novel to the judgement of people who are. As a novel it's very fine. The structure of the book allows us to gain snapshots of the war, which also enables us to access the war -- another way to say it is that Roberts never drowns us in detail. The protagonist is not the hero of the book -- Arnold is -- but by showing him always second-handedly Roberts manages to avoid the "hero pulp" trap. The style is sturdy and workmanlike, and because Roberts doesn't seem to be stretching for poetry it remains readable, while a lot of books from this period have dated badly.
It's faults are few. A sidetrip to the Sac nation could probably have been cut with little damage to the main narrative -- it feels like padding. The final climax seems like it could have been played out on a much bigger scale, but this may just be attributed to changes in taste. (A lot of classic "swashbucklers" are not action-packed in the sense that a modern reader would understand the term.)
And in some ways the distancing that works so well for Roberts also hurts him, in that nothing in the book is ultimately engaging the way the best of Dumas, say, is. Still, a very interesting, readable book.
The historical characters jump off the page like Arnold, Daniel Morgan, Horatio Gates, Philip Schuyler, John Sullivan, and James Wilkinson. We get some insight into their character and thinking through Roberts' accessible writings style. Roberts builds on his previous novel of Arundel by utilizing many of the characters such as Cap Huff and Steven Nason of that fine book. His narrator is a Maine sea captain Peter Merrill who enlists in Nason's company in early 1776 and follows his travails including a long captvity with western Indians after Valcour Island. We meet up again with Marie de Sabrevois who works her nefarious schemes on the gullible brother of Merrill. How that all turns out is the underbook of the whole novel.
But the real story is the that of the Northern Army who after 2 years of disease, retreat, incompetent leadership, limited food and clothing supplies and military disaster showed amazing resilience in 1777 and defeated the British at the critical phase of the war. Do yourself a favor and read this great book. You'll enjoy every page.
Used price: $13.00
Buy one from zShops for: $24.95
In ODYSSEY IN PRIME TIME, Robert Lewis Shayon takes his readers into his life in media. Shayon reminds me of Henry Adams and the Zen master and scholar, D.T. Suzuki, not because their demeanors and personalities are alike, though that may be true, but because they are insightful witnesses of seismic changes in civilization. Adams lived well into the 20th century, but looked back through his grandfather to the 18th. Suzuki was born in Japan, about 1870, and lived to the middle 1960s, i.e., from ox cart to jet. He saw himself as a bridge between East and West, but he was also a bridge between then and now.
Shayon was born about the same time as radio, and has been intimately involved in every aspect of electronic and print media in the 20th century: writer, producer, director, critic, professor. I have known Shayon for more than 30 years, and I have had the pleasure of working with him. That gave me pause, when I thought about writing a review, but I realized quickly that everyone of a certain age and experience knows Shayon. Besides, I knew his work first. That was what drew me to him.
I was disappointed in the first 50 or 60 pages. It seemed to move too quickly, like a television biography that has to cover a century in an hour. But I realized that I had a double agenda. I was at least as interested in what had formed Shayon's character. Born into a poor and dysfunctional family, he "sprang," like the Great Gatsby, "from his platonic conception of himself:" a loving, polished, intellectual, family man, who drinks tea at four o'clock.
Shayon is less interested in his own life story. For the most part, he shows us only the aspects of his life tht relate to the development of radio and television. But the book grows more detailed, as radio and television and Shayon become more important. And I could not put it down, from the end of the Great Depression through the war years and the attacks of the House Committee on Un-American Activities, to his time at the Annenberg School of the University of Pennsylvania.
Over the course of his odyssey, Shayon sums up the story of communications. Radio comes of age with great potential to inform and educate and elevate the public. But advertisers are more interested in maximizing profits. Television has even more potential, and is degraded even faster. And cyberspace offers "virtually" unlimited information and connectivity, but only to those fortunate people who have the means to buy equipment and access.
Some of the hottest new majors for today's college students are in communications and the mass media. But most of the students who sign up for that world have no idea of the costs and benefits and obligations of being in it. The difference between success and failure (personal as well as professional) can hinge on a few decisions. And often we have no one to advise us. Shayon is like the father of your best friend, wanting the best for you and from you, telling you objectively about his failures as well as his success, in hopes that you will profit from his experience. That experience was as varied as it was long. As an eminent critic and professor, he influenced and was influenced (he is a champion listener) by almost everyone who mattered.
If I were teaching a course in mass communications, I would want my students to read this book. If I cared about anyone thinking of choosing that life, I would send her this book. And I am planning on sending my present copy to my eighty-five year old parents, who will enjoy reliving its time.