this is not really a book you read in order, its like a dictionary for address books, i really like it

I've used this book for several years in my classroom with great success. Students were motivated to write and were thrilled with the responses they received. Good for all grade levels.

Michael is a good PR guy But if he is going to do a Guerrilla Book at least give credit to the guru Jay Conrad Levinson

Thiis book is written as if Michael Levine was sitting across the table from you sharing gems of wisdom from his many years of entertainment P/R experience. He takes the beginner under his wing in a comfortable way--not technical. A primer that , although it doesn't cover every aspect of PR, gives color to that which it does. As the author puts it, he endeavors to show you how to "think like a publicist."

I have had the good fortune of working with some of the top publicists in the country over the last 22 years, and wish that I could have read this book first. It would have made me much more effective in working with them, and also could have avoided a lot of their fees.

The advice is sound, based on my own experiences with a 37 city book tour in 1999. What it took me 37 cities to learn, you could glean from just reading this book. I envy you this opportunity.

Whatever your budget or appetite for public relations, the book will help you design and implement an effective program. It covers all of the basics, except for the Internet (which wasn't really a factor when this book was written). You will learn how to put out a press release, hold a press conference, do interviews, and create media events. Most of these things can be done relatively inexpensively, certainly at lower cost than with advertising.

I especially liked the high ethical standards that the book sets. It's easy to cut corners, but that is both wrong and eventually becomes ineffective.

May your 15 minutes of fame come soon as a result!

Seriously, public relations is a highly effective way to introduce potential customers to your products or services. It serves a good secondary purpose of helping you think through your message and who your audience is. This book does a good job of giving you questions to help you do both of these tasks. Follow this advice, and your business should be more successful within a year. Remember Mr. Levine's advice though, it's quality . . . not quantity . . . that counts.

The book gives a very good introduction to making all kinds of balloon "figures". The directions are clear and easy to follow. My six year old can successfully make items rated 1 and 2 (e.g. the dog and the house) while my nine-year old successfully made something rated a three.

I have two gripes with the book. First, after a long spiel explaining why you should buy good quality balloons, they simply state that you can balloons from party stores or the internet. Now, while the balloons that come with the kit are okay, you as a buyer end up just buying balloons by trial and error until you find a good source. Fortunately, these balloons are available in several places so I am sure we will find a good supplier over time.

Second, I was extremely disappointed in the poor quality of the "pump" that came with the kit. It's sharp lip tends to tear the balloons that were supplied with the kit; it takes a while to inflate the balloons using the pump; and since you do not want to go past the sharp lip, once you are done inflating the balloon, you end up struggling to tie a knot at the end of the balloon. We remedied the problem by buying a very easy to use balloon pump from Wal-Mart for under $$$. If only the authors had included a better pump, this kit would have ended up with a 5 star rating instead of the three stars that it is getting right now.

Rated separately, the book would get a 5 star while the kit (the pump and balloons) would get 1.5 or 2 stars (the pump obviously lowered the rating).

As a professional clown, I am constantly in search of books and tapes that can help me improve my balloon twisting skills. The instructions in this book are both clear and concise. All terms used are defined. I was delighted to find easy to follow directions for a dinosaur! Up until now, I always told the kids that you can't make a dinosaur from a balloon.

This is a great book, full of interesting adresses that can help us reach our idols. It has a really big content, but the only problem, is that there aren't so many details about the celebrities, and you don't have an idea of who he/she is. But I give this book 4 stars, because I really liked it and it is a very nice book for those big music's or big actor's fans. Personaly, I see this book better for a girl than for a boy.

Pantheism is hardly a new phenomenon, counting among its official and unofficial exponents many renowned philosophers, poets, and artists. It is also an ingredient, often an undigestible one, in most of the world's religions. In recent years the rather diffuse pantheistic currents have gathered together in a number of formal and informal associations -- one, the World Pantheist Movement, is well organized and growing and represents a particular form known first as Scientific and now Naturalistic Pantheism. An excellent introduction to Naturalistic Pantheism as a religious movement can be found in Paul Harrison's ELEMENTS OF PANTHEISM.

Unlike Harrison's short and eminently readable book, Michael P. Levine's PANTHEISM is formal, philosophical, slower going, and more opinionated. He insists, for example, that pantheism is not atheism -- a point I agree with while acknowledging that many pantheists would not insist on that being true. Levine also states upfront that he himself is not a pantheist. I find it a fascinating conundrum that a "non-believer" would take such a hard line on what constitutes the conviction he himself doesn't hold.

Nevertheless, I really enjoyed this book and value it enormously. It is a philosophical and pantheological tour de force, and whether or not one agrees with its conclusions it is to date the best textbook on the subject in existence.

This book is great. It not only tells you how certain situations should be dealt with, but it also has short quizzes to show whether or not your social IQ is up to speed. Deals with topics from friend and dating issues to life at the office.

I run an internet company and was looking for a book on some good guerilla marketing, i.e, cheap, ways of getting our name out there. I was excited about getting this book, but quickly realized within the 1st 5 pages that this book is terrible. He spends more than half the time trying to convince me that the internet is important. What a joke. I learned nothing. It is much more valuable and cheaper to read something online. Now I'll have to do that or look deeper for a good PR book.

Here's an excellent book with great inside information from one of America's top PR talents. Michael Levine has put together cutting-edge techniques that he uses himself in his highly-respected PR firm (I'm on his emailing list even though I've only met him once very briefly). But this book has some excellent features that I particularly like such as: sample press releases, sample link proposals, detailed summaries at the end of each chapter, an appendix with media contact information, and a test at the end of the book.

This book has been handy for me as a small press author with a limited promotional budget and a really good website. I just completed an email campaign based on this book for Valentine's Day radio shows. This book would be worth it just for the "11 Levine's Lessons for Guerillas" and the "Portraits of a Guerilla" examples.

While there are other books on publicity and PR from small-time authors, agents and publicists, here's a complete piece of work from one of the big shots of PR.

If you have a website for commerce or are an author like me you've got to read this book. There's nothing else like it.

For those of you who had negative things to say about Guerrilla PR, I want you to write your own book that clearly explains what you thought this book wasn't saying. The fact that you took the time to even read the doggone book lets me know that there was some interest to you. If you can come up with something better, let me know when it hits the top sellers list!

After reading this I think I might have to switch Majors. Watching my cat lick the fur between the digits of her paws was more interesting. In fact, when I became bored beyond belief, I sought out my Statistics book for better reading. I give this book two thumbs down in a Z formation!

If you have ever cared to learn about the PR world and the subtle reamlms of advertising, pick up this book. An informational rollercoaster of pop culture secrets, this whirlwind begins and ends on the same high notes. Whether you are a publicist, someone trying to get into show biz, or just someone who wants to learn about what you watch on television, A Branded World will take you to the depths of how people make money off of what you see. An intelligent and insightful book, this changed my view of how things are marketed and made me want to learn more about the truths between all the channels and pages.

Having been a PR rep for near to 30 years, I never get bored of useful insight from peers who handle other areas of this field. This book, "Branded", is an excellent choice to see a master at work and I enjoyed it immensely. There is no 'filler' in this book as there was no nonsense in a previous book by this author, "Guerrila PR". I have enhanced my knowledge base through this mans insight.

I work in an elementary school and many students have used prior address books written by Mike Levine. We have had some success with the books, and while we understand that addresses change and mail can easily be returned, I have one criticism. In some of the prior books, I have had mail returned right away marked "undeliverable" or "address no longer valid" etc.

I think Mr. Levine should send letters to every address in his book before putting it in the next edition. I have been very surprised to buy later editions, only to discover the same address that had not been valid several years before - yet it is still offered as the address for book purchasers to attempt to write to the individual listed. This is poor planning and poor research, in my opinion.

We have had some success with many of the addresses, however, and I am going to buy this book again.

I really like this book, it's got thousands of addresses and email addresses for added convenience. And, it works: I mailed out eighteen letters and received twelve back already...I wrote to Mr. Levine as well commending him on his works (I'm a fan of two of his other books I've read, that's why I got this one) and he sent me back a nice thank you. The updated version is supposed to be coming out soon (it gets updated every two years and I was looking to see if it's out yet) and I'm anxious for it...for one, I'm a writer but dabble in a million other things so it's helped me with where to send any inquiries I have and ideas on where to send my works and who to contact; so this reference book is very useful. I would recommend it for the bookshelf for both professional and fun uses.

A great, handy reference book, "The Address Book: How to Reach Anyone Who Is Anyone" by Michael Levine is a helpful book for anyone looking to write celebrities, politicians, businessmen, and other notable personalities.

Each contact is alphabetized by last name, and contains the address, person's occupation, and in some cases, birthdays (for celebrities only) and webpages (for companies). As an avid letter writer, I found this book helpful in providing me with addresses at demand instead of hunting them down through the Internet by doing searches or going to company webpages.

A great book many will find resourceful, "The Address Book: How to Reach Anyone Who Is Anyone" will help many find the contact information they seek without the need for a major Internet search or many telephone calls. It makes a great gift for students, business professionals, and for anyone who avidly writes letters.

I would never have purchased this book except for the fact that I collect books on Diana. As I look through my collection, I believe, this book possesses the ugliest cover of all my books on Diana which is enough to turn one off.

As I compare some of the facts mentioned to the same facts in my other books on Diana, there appears to be many inconsistencies in dates, times, and places. The inaccurarcies makes one wonder if there is any truth in Diana's symbiosis with the media.

This is a book one needs to purchase only if one collects books on Diana; ...

An excellent book. Complements Claridge's "Blair'sBritain" as a description of The Great Madness that overtook England in September 1997.

This is one of the best books I have ever read about the relationship between the media and a celebrity..I believe the critics of the book have missed the point entirely. The book is not about Diana as much as it is about her relationship with the media. You can take Diana's name out of the book and insert another celebrity's name. You would come up with a similiar tome. This is such a good book I have recommended it to my former professors at Wake Forest University in the communications department. Good job, Mr. Levine!