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Of course, if you strongly believe in a charity or a cause, you will not only give to that cause, additionally you will proactively promote and fund-raise for that cause.
Promoting, or marketing for charity has its own unique set of challenges.
To overcome those challenges, publicity expert Michael Levine has written a powerful guidebook entitled "Selling Goodness".
In this book, Mr. Levine delivers strategies and tactical guidelines for creating newspaper, radio, and television awareness for your charity.
More importantly, this book will give you an effective leadership "mindset" that will empower your entire organization and fundraising efforts.
Whether its your childrens soccer team, The United Way, or raising money for a neighbor in need of an expensive medical procedure, "Selling Goodness" will give you the mindset and the tools to make your next fundraiser successful.
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Noted author and scholar Rabbi Jacob Neusner wrote, "this book brings to synagogue song the discipline of the musician, the learning of the scholar, but most important, the aesthetic sense of the pious person who serves God in the beauty of holiness. Teaching us what has been and what can be, Levine promises to turn what is into something better:musically a service to God through aesthetic beauty consonant with the musical tradition of Judaism. A book of enormous value to the life of Judaism today."
In addition to giving Jews everywhere a key to unlock the secrets of their traditional chant, the book is also a practical guide to one branch of a universal musical tradition: liturgical chant. It's a must read for anyone interested in what makes the cantorial art so compelling to listeners and so important to worship.
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A book that tears the mask off the fraudulent "War on Drugs". It exposes the growth of the war from two (highly mutually destructive) agencies in 1971 (Customs and DEA) to 55 and counting. It describes very extensive, high-volume CIA involvement in smuggling itself to obtain unaccountable funding.
It documents the cost of the fraudulent war. In dollars misspent, in innocent lives lost through raids gone amok and witnesses silenced, in the credibility of government agencies and the news media, and in the harm resulting from the 5-fold increase (his figures) in drug usage during the time $1 trillion has been wasted in the fight.
Recommend finding this book used or in a library, or reading Levine's chapter in "Into the Buzzsaw" by Kristina Borjesson.
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Mr. levine has seen the inside of the US DEA. He has personally witnessed the corruption of Agents and Supervisors. What is their motivation? Cold hard cash! Nothing more and nothing less. How else could men excuse the propagation of harmful illicit drugs into the American culture.
Although the book does not exude the danger and excitement of Rogue Warrior, it is none the less insightful and may serve as a wake up call for many.
The government for the people, should be open and held accountable by the people.
Author Michael Levine noted many interesting insights into the D.E.A., how it functions, and how this bureaucratic machine plays role in relation to foreign policy, and the political pressures that guide and influence this agency. Levine was considered to be the D.E.A's number one undercover agent, having arrested over 3,000 individuals over twenty-five years.
Seeking truth, and having passion for his career, and strongly believing in the mission statement of the Drug Enforcement Agency, He wrote in a very direct manner which I appreciate. What he observed in the agency was contrary to his life's work, and he had the courage and drive to speak out about it. In certain instances, the more a D.E.A. agent penetrated into serious drug operations, the more anxious and admonishing the bureaucratic "suits" who ran the agency in Washington D.C. became.
When he and the agency came to close to nailing major drug kingpins, some with high political status in some South American nations, the agency basically shut the operation down. Some of the Cold War alliances the U.S. had with nation-states were similar to it's relations/alliances to drug-dealing countries and cartel kingpins. The Cold War made strange bedfellows politically and this transgressed into the War on drugs.
The most appropriate thing to do is prosecute United States political figures, Military, D.E.A., and C.I.A. bureaucrats for trafficking and conspiring to traffic narcotics. Of course we all know, that isn't going to happen. Yet we must fill our prisons with nonviolent, small-time working stiffs, casual drug users, to serve out mandatory minimum sentences.
My main gripe about the book is fairly minor. I enjoyed the pictures and the background given to each story, but every once in awhile I felt that the text was patronising. Mind you, this is targeted towards a juvenile audience, but if one believes that the children that will be reading this book are mature enough to deal with this type of material, they probably are not in too terrible need of some of the simpler explanations, and I found these a bit distracting from the focus of the text.
Overall, it is a very good book that serves a subject that is often neglected.