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These are as follows--Number 1: We are a market society, therefore be good to your market(the customer.) Number 2: Research your development partners (find technically proficient and creative sources to help determine and define your web presence). Number 3: Monitor the development of your spin on the information highway internally with a highly placed and trusted corporate executive (Not everyone in the company must speak "techno-geek." However, one technically adept person on staff is a must.)Number 4: Be good to your customers. Number 5: Determine the application of the web best suited to your business' needs...i.e., define your corporate vision. Number 6: Understand the physical limitations (bandwidth) and the security issues (firewalls) necessary to provide a comfort zone and expediency for your clients. Number 7: Business as usual; did I mention be good to your customers?!
Negotiating the terrain of the Internet is exhilarating, it's frightening, it's powerful. And this is simply as an informational tool. Add to this concept, the complete shift in how we conduct business on our planet, the convergence of cable, modem, fiber optics, video apps and real time solutions the Internet is a medium not to be ignored. CYBER RULES chunks this gloriously terrifying and infinitely liberating means of communicating effectively down into manageable steps for business success.
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It does seem to be the best book available although it is filled with errors.
I wish there were something better.
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Our class is currently using this "reference book" for our MLA format research papers. One part of our grade will consist of correct citations. We were to use this handbook to guide us in this process. However, on pg. 94 there is an error in proper citing which caused great confusion for my fellow students and I.
Along with these small but frequent mistakes is the fact that the entire book is lacking underlines! Most people realize that books should be underlined, but during citing, with pressure and time limits on our backs, little reminders and hints toward what you should underline and corrections over what you should not, are always helpful.
This book is causing more confusion than is needed by any college student. Simple things like this should be corrected before a book is published, assuming that those who wrote and edited the handbook even realize these problems exist.
Do not buy this book. Instead, purchase a previous version. Those, at least, make sense.
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