List price: $39.95 (that's 30% off!)
Buy one from zShops for: $27.50
In the tradition of Delbeek & Sprung 2 volume series and Fossa and Nilsens MCRA 4 volume series this stands in league with their books for its extensive coverage!
If you like coral reef tanks then this book is for you!!
List price: $17.95 (that's 30% off!)
Used price: $12.57
Collectible price: $25.00
Buy one from zShops for: $12.52
Used price: $6.75
I decided to give the book four stars instead of five because I felt that it tackled too much in too little space. Not having any mathematical education beyond high school calculus (which I've completely forgotten), I found it very difficult at times to follow the technical discussions, despite Mr. Bell's assurance to the contrary in the Introduction. This is most likely, however, not something that the author could have remedied with a clearer explanation--let's face it, squeezing a mathematical genius's life work into three pages that a non-mathematician can (almost) comprehend is quite a challenge.
Overall, this book is well worth reading for anyone with an interest in mathematics and/or the sciences in general--keeping in mind, of course, that the focus of the book is the lives of great mathematicians and not an in-depth study of their work.
That's OK though. Most of those who like Mathematics and particularly the writings of Lancelot Hogben and, more recently, Jan Gullberg have probably read later works anyway.
What I liked about this book is that is an easy to read history of the key men and women who developed Mathematics, going as far back as Aristotle and ending in the early part of the 20th century.
It brings out the characters that lived behind these great minds and the book almost reads like a novel, except that we can assume that it was all true. I know many people who find it hard to believe that mathematicians were actually living, breathing human beings, and actually did have other lives when they weren't preoccupied with their abacus.
A great read for math lovers and a great source of inspiration too.
List price: $14.95 (that's 30% off!)
Used price: $4.25
Collectible price: $14.95
Buy one from zShops for: $4.50
WASP is a short, simply written book, but it has some quality that makes people mad for it. I think it is the sardonic omniscient voice that adds so much to the flavor of WASP: the voice of the Author himself.
A new edition was published not long ago that was completely unabridged. I felt the slightly abridged version read better (It's always good to cut out the fancy talk.). But I may just be used to the same slightly shorter edition most people have read.
If you want a guaranteed fascinating read (and be swept away on wings of reading enjoyment!), buy this book now. Be forewarned, however, that some might say it kind of glorifies terrorism.
List price: $16.00 (that's 30% off!)
Used price: $7.98
Collectible price: $9.48
Buy one from zShops for: $8.90
Rather than attempting to cover the entire continent in a continuous chronology, Taylor breaks the book into 19 chapters, each describing one geographic area during a given time period (e.g. "Virginia 1570-1650," "New England 1600-1700"). I found this organizational choice to be very effective; it makes the scope of the topic manageable and also allows one to easily research a specific area. The chapter setup is all the better due to the content choices Taylor has made. Rather than focus solely on the 13 British colonies, the book also spends time on the Spanish and French settlements. I fear that many people think Columbus discovered North America in 1492 and then nothing happened until the Pilgrims landed in 1620. Taylor corrects that misperception by including two chapters on the Spanish settlements in Mexico, New Mexico, and Florida before even touching on the British colonies. There are also two chapters on New France and Canada that give greater meaning to the Seven Years War. I was most pleased, however, with the chapter discussing the British West Indies, a geographic area completely ignored by many US History courses. Yet as Taylor explains, the West Indies at that time were FAR more valuable to the Crown than the mainland colonies! These chapters are a much needed corrective, but they are not given disproportionate coverage: a large majority of the book focuses on what was to become the continental United States.
The story of the early United States is largely a story of European-Indian interactions, another topic Taylor handles well. Rather than taking Native Americans for granted, he spends the first chapter explaining their origins, the migrations across the Bering Strait, and their lives before European contact. But the eventual clash of cultures is the dominant story and Taylor states the case bluntly: beginning with the Taino on Hispaniola (p. 38-39), Europeans conquered, murdered, and enslaved native peoples on an unthinkable scale. But Taylor lets the evidence speak for itself and does not lecture the reader or take the opportunity to moralize. Furthermore, he dispels several myths about Indians that seem to be creeping into popular belief. Indians were not inherently peaceful peoples: the Five Nation Iroquois had gruesome rituals of torture ("The seventeenth century was a merciless time for the defeated on either side of the Atlantic" [p. 103]) and raided the Huron to near extinction. Nor were they pre-modern environmentalists: "Natives usually showed restraint, not because they were ecologically minded in the twentieth century sense, but because spirits, who could harm people, lurked in the animals and plants" (p. 19). All in all, I thought the book presented a very balanced and detailed account of the Native Americans.
Although I read this book on my own time, I could not help but appreciate what a great book it would be for students, either high school or college. (It is the first volume of The Penguin History of the United States, edited by Eric Foner.) First, Taylor does not assume a great deal of prior knowledge and goes out of his way to clearly explain concepts that other books might not. For example, Taylor explains the English Parliament in a way that would be very helpful to those not familiar with British history while not boring those of us who know more (p. 120). The Glorious Revolution (p. 278) and the advent of Quakers (p. 264) are both handled in a similarly informative way. The book also includes the relevant maps for each chapter, a great boon to students familiarizing themselves with geography. Finally, the book is based almost exclusively on secondary sources. This point concerned me at first, but I came to love the fact that for any topic I could look in the extensive bibliography and find an entire book on that particular subject.
Given this praise, why only four stars? Basically, I'm stingy with the five star reviews. While I found this book extremely informative and easy to read, it was never thrilling. This lack of excitement is no fault of the author, the topic is just too broad to be gripping: colonial America covers too much time, too much space, and too many figures (none of whom can be adequately fleshed out in such a broad survey). Ultimately I found "American Colonies" to be a consistently good book (perhaps the best on the subject as a whole) but not an excellent book. I do, however, very much look forward to reading Professor Taylor's other book, "William Cooper's Town," for which he won the Pulitzer Prize.
For those people that have learned that American history started only with the original 13 British colonies (as is so frequently taught in American schools today), this book will dispel that myth by introducing the reader to such areas as Spanish New Mexico and Florida, early Hawaii, and Russian Alaska.
The author has provided us with a spectacular view of these different aspects of the North American colonial history, and should be read by anyone interested in the formation of America as it exists today or any aspect of its early creation.
Readers should be aware that since Taylor is looking at such an expansive area and time frames, the book is not a comprehensive study of early America, but is more like a detailed introduction, with many avenues worthy of further exploration in more detailed studies.
This book has changed how I look at the tool, and how I schedule projects. MS-Project really does work - you just need to know what is going on behind the scenes to make it work for you! The author clearly walks you through how to perform tasks from a project manager' perspective (I' not a PM, but happen to do some of it, so don't think you need to know all about PM to benefit from this book), and examines common pitfalls and best practices gathered from obvious extensive practical experience using the tool. The title is accurate - the book revolves around creating a "dynamic schedule," i.e. one that easily updates as variables in your project update. The chapter on optimizing the schedule was especially helpful, and immediately applicable.
MS-Project is not a quirky tool for high-level plans and pretty pictures - it is a powerful project planning and controlling tool that will cut hours and frustration out of your project. Impressive text - do yourself a favor and read it cover to cover. You'll be happy that you did.
This is years of experience in project management and the use of Microsoft Project that's built into one easy to use book. You can either read it end to end or use it as a reference book. Either way, it's great value for money.
Used price: $1.99
Collectible price: $4.00
Buy one from zShops for: $4.00
The hero is the sole human survivor of his platoon. Chip is trapped behind enemy lines ("way behind enemy lines" as one chapter title puts it). His compatriots are genetically engineered "rats" and bats. Imagine if Shakespeare's comical secondary characters were forced to spend time in close quarters with rebellious Irish poets, and you get the general idea of the chaos.
Mix with the daughter of a wealthy shareholder, her alien tutor, and her fluffy companion. Add the clashes between a military commander who knows what he's doing and lots and lots of "authority" figures who don't. Shake and stir.
I read this in the e-book edition (which you can purchase through Baen's Webscription program), but I enjoyed it enough that I'd like to buy the paperback when it comes out. It will be worth it for the cover alone.
My only real problem is that I kinda sorta figured out a major surprise a little too early. But I didn't figure out all the implications of that right away.
Anne M. Marble Reviewer, All About Romance
Used price: $6.50
Buy one from zShops for: $6.45
In this book, a smaller portable version of the original, a girl asks her father for the moon. Fold-out pages complement Carle's unique illustrative style as we discover a looooooong ladder that reaches to the moon and back, and a magnificent four-page center spread revealing the full moon in all its glory.
This fantastic tale for young children is sure to delight parents and kids.
List price: $19.99 (that's 30% off!)
Used price: $5.63
Collectible price: $16.68
Buy one from zShops for: $6.99
Thanks to Crespo for putting us in touch with the comfort and community food provides for all of us. She clearly understands the value of food and its creation as an elixir for all that ail you. This book makes your next meatloaf a magical affair! I can't wait to try these recipes.
Kudos to Clare Crespo for demonstrating what many of us have always felt - food is art and cooking is the best therapy possible.
Used price: $12.97
Collectible price: $21.31
Buy one from zShops for: $12.99
The author does a good job in showing you how to make your own creative marketing strategy along with setting up other necessary strategies for your business endeavors.
The book, recently published by Adams Media, Holbrook, Mass., offers brainstorming and positioning techniques, while warning of "deadly sins" that consistently kill campaigns--say, pride (putting your logo everywhere) or gluttony (using pretty images that have nothing to do with your business).
In the chapter entitled "What Consumer Research Won't Tell You," Schulz draws on his own experience--including a humbling period early in his career working on P&G's doomed Citrus Hill orange juice brand--to chart the ways in which research can lead marketers astray, while suggesting a common-sense alternative from everyday life for establishing the positioning of a brand. "Paying attention in everyday life is nowhere near as exciting as launching a half-million-dollar research project, complete with one-way mirrors and hidden video. But don't be fooled by the trappings of research," he warns. Instead, he offers ways of finding strategic consumer insight outside the disciplines of traditional research.
Schulz, whose corporate marketing activities included a key role in orchestrating Coca-Cola's sponsorship of the 1996 Summer Olympic Games, currently is a consultant based in Great Falls, Va., outside Washington. His clients include Coke's Minute Maid unit (which he formerly challenged while at P&G), Special Olympics and the new-products think tank Eureka! Ranch, Cincinnati.
Whether you're a marketing student, small agency outfit or a corporate executive,The Marketing Game by Eric Schulz (Kogan Page, £19.95) is a comprehensive, practical and entertaining guide to successful strategies and improving your marketing acumen. The book gives sound advice backed by clearly explained know-how.
Many marketing books are big on theory and short on practical application, but The Marketing Game has over 100 examples of real-world success stories. It sheds light on how successful campaigns were done, so you can apply the learning to your own business.
Each chapter focuses on a particular area of product marketing, from brainstorming and positioning techniques to the Six Deadly Sins of Advertising and consumer promotion successes.
A former marketing director of Coca-Cola, Procter & Gamble and Disney, Schulz has a depth of experience from which to draw his examples. He also proves that you don't have to have a big budget for your campaign to succeed and great companies are successful because they are smarter than their competitors. Written in down-to-earth style, The Marketing Game is a useful reference tool.
My advice: this is a must buy for any reef aquarist, both novice and expert. The information is modern and up-to-date. If you don't have time to read all the current information on reef aquariums and coral husbandry online on the Internet, you might want to get this book, as it will give you a nice summary of current information.