Only 2 Notre Dame graduating classes -- 1985 & 1986 -- watched Gerry Faust coach ND football for all 4 years they were on campus. Students in those classes, and to a lesser extent the classes of 1982-84, can wax eternal on the love-hate relationship b/w Notre Dame, its followers, and this man.

The inconsistency on the field -- beating Michigan at home in the first night game at ND Stadium in 1982; beating No. 1 Pittsburgh; to the 13-13 tie against Oregon, losing 4 straight years to Air Force; the 55-6 Miami debacle in 1985 --is not explained here. But an insight into Faust beyond anecdote is.

Faust blames the inconsistency on the revolving door coaching staff. ND followers know, only too well, this to be only partially correct.

But the book does provide wonderful anecdotes about the people, games, and times of Notre Dame in the early to mid-1980's.

You will put down this volume convinced Gerry Faust is a selfless, Christian man who well represents the University -- a true Notre Dame man. His shoddy treatment at Akron is detailed in surprising candor.

The volume fails to explain, however, the mediocrity of his teams.

At least under Faust, you never knew which ND team would show up (see e.g.'s above). This inconsistency certainly beat the boredom of watching Bob Davie's arguably worse team in 1997.

Well worth the read for those associated with Notre Dame during this time frame. You will leave the book recommending Faust as a wonderful ambassador for the University, if not a very good football coach. And he will make you reflect on what good you have done for others, for he has surely done much.

Gerry Faust represents what is good in sports today. No he did not have great teams at Notre Dame but he is a true role-model for both coaches and athletes. The good natured stories kept you from putting the book down. He truly cares about people. That is what I loved about the book. If more coaches had this approach we would not have cheating, scandels, and a me approach. The book gives the reader confidence that there are good people, not only in sports, but in the world today. You do not have to be into sports in order to appreciate this book. I recommend it to all people of all ages. It will make you feel good!

This book provides thorough information that cann be applied to all types of facilities from LTC to acute. I use this book for LTC and found it to be very helpful for patients with diagnoses ranging from contractures to CVA. Works well in conjunction with book entitled "Steps to Follow" by Patricia Davies. Every OTR could benefit from reading and owning this book.

I have found this book useful for working with adults and children with abnormal tone. It has many, many ideas for treatment and good illustrations. It draws from a neurodevelopmental treatment framework. Very useable. Despite the many ideas, it is not a cookbook type presentation. She lays a good foundation for the rational behind her treatment.

This book is a nice index of the different Nortel Routers and their features are. The book is also a great reference as an overview of Layer 2 and Layer 3 switching in relation to the specific Nortel hardware (i.e. Passport, Accelar). The book is indispensible if you own and manage a Nortel switching solution.

Whether you are a novice in the Internetworking industry or a seasoned professional this book is a must have!! Layer 3 switching is a new and exciting technology adopted by many Fortune (XXX) companies. The co-author Zeecil Kimmel has worked on projects and troubleshot some of the most complex networks using this technology for some of the largest customers Nortel Networks currently supports. Her ability to explain this complicated technology in an easy to understand fashion is exemplory. Her examples and scenarios are "real life" scenarios and examples that she has either personally resolved herself or has had provided invaluable input in resolving.

Most technical manuals or publications are boring and hard to read, but this one is "down to earth" and does not waste your time with unecessary theories or opinions. It a must have book for those who are involved in troubleshooting or designing internetworks using Nortel Networks Layer 3 switches.

Crossing the Chasm (1991) and Inside the Tornado (1995) aremost valuable when read in combination. Chasm "is unabashedly aboutand for marketing within high-tech enterprises." It was written forthe entire high tech community "to open up the marketing decision making during this [crossing] period so that everyone on the management team can participate in the marketing process." In Chasm, Moore isolates and then corrects what he describes as a "fundamental flaw in the prevailing high-tech marketing model": the notion that rapid mainstream growth could follow continuously on the heels of early market success.

In his subsequent book, Inside the Tornado, Moore's use of the "tornado" metaphor correctly suggests that turbulence of unprecedented magnitude has occurred within the global marketplace which the WWW and the Internet have created. Moreover, such turbulence is certain to intensify. Which companies will survive? Why? I have only one (minor) quarrel with the way these two books have been promoted. True, they provide great insights into marketing within the high technology industry. However, in my opinion, all e-commerce (and especially B2B) will be centrally involved in that industry. Moreover, the marketing strategies suggested are relevant to virtually (no pun intended) any organization -- regardless of size or nature -- which seeks to create or increase demand for what it sells...whatever that may be. I consider both books "must reading."

Crossing the Chasm deserves more than five stars for putting "a vocabulary to a market development problem that has given untold grief to any number of high-tech enterprises."

Crossing the Chasm is the most influential book about high technology in the last 10 years. When I meet with CEOs of the most successful high technology firms, this is the book that they always bring up. What most people do not realize is that Geoffrey Moore did an excellent update of the book in a revised edition in 1999. If you liked the original, you will like the revision even more. It contains many better and more up-top-date examples, and explores several new ways that companies have crossed the chasm that he had not yet observed in 1991 when the original came out (such as "piggybacking," the way that Lotus 1-2-3 built from VisiCalc's initial success).

If you plan to work or invest in any high technology companies, you owe it to yourself to read and understand this book. The understanding won't be hard, because the material is clear and well articulated.

The book's focus is on a well-known psychological trait (referred to as Social Proof in Influence by Robert Cialdini). There is a potential delay in people using new things "based on a tendency of pragmatic people to adopt new technology when they see other people like them doing the same." As a result, companies must concentrate on cracking the right initial markets in a segmented way to get lots of references and a bandwagon effect going. One market segment will often influence the next one. Crossing the Chasm is all about how to select and attack the right segments.

Many companies fail because innovators and early adopters are very interested in new technology and opportunities to create setrategic breakthroughs based on technology. As a result, these customers are not very demanding how easy it is to use the new technology. To cross the chasm, these companies must primarily appeal to the "Early Majority" of pragmatists who want the whole solution to work without having to be assembled by them and to enhance their productivity right away. If you wait too long to commercialize the product or service in this way, you will see your sales shrivel after a fast start with the innovators and early adopters.

The next group you must appeal to are the Late Majority, who want to wait until you are the new standard and these people are very price sensitive. Many U.S. high technology companies also fail to make the transitions needed to satisfy this large part of the market (usually one-third of demand). The final group is technology adverse, and simply hopes you will go away (the Laggards).

The book describes its principles in terms of D-Day. While that metaphor is apt, I wonder how well people under 35 know D-Day. In the next revision, I suggest that Desert Storm or some more recent metaphor be exchanged for this one.

The book's key weakness is that it tries to homogenize high technology markets too much. Rather than present this segmentation as immutable, it would have been a good idea to provide ways to test the form of the psychological attitudes that a given company will face.

The sections on how to do scenario thinking about potential segments to serve first are the best parts of the book. Be sure you do these steps. That's where most of the book's value will come for you. Otherwise, all you will have added is a terminology for describing how you failed to cross the chasm.

I also commend the brief sections on how finance, research, and development, and human resources executives need to change their behavior in order to help the enterprise be more successful in crossing the chasm.

After you finish reading and employing the book, I suggest that you also think about what other psychological perceptions will limit interest in and use of your new developments. You have more chasms to cross than simply the psychological orientation towards technology. You also have to deal with the tradition, misconception, disbelief, ugly duckling, bureaucracy, and communications stalls. Keep looking until you have found and dealt with them all!

May you move across the chasm so fast, that you don't even notice that it's there!

This book works best when read in combination with Inside the Tornado. These two books have also been updated and integrated into Moore's latest, Living on the Fault Line. Crossing the Chasm, like the other books, is about and for marketing within high-tech enterprises. Moore's view is that high tech products require marketing strategies that differ from those in other industries. The "chasm" is the gap between sales to technically literate buyers and mainstream buyers. Moore's book provides well thought out strategies for bridging this gap. Moore disputes the prevailing view that rapid mainstream growth can follow continuously from early market success. Quite different strategies are needed and Moore provides them, illustrated by examples of companies and products that have successfully crossed the chasm. This is well worth reading, though if you read only one book by Moore, make it his latest, Living on the Fault Line.

The front cover blurb proclaims this book riotously funny. Yes, I did laugh once or twice, but the attitude of the book is more sneer than smile. Regis scorns these ideas as absurd. Jacques Monod (1965 Nobel Prize in Medicine) said that scientists often react in two stages to a new idea. First they scoff at the idea as absurd; then they say it¡¦s obvious.

The author complains that religion should be giving us the ability to transcend the human condition, not science, forgetting that science (scientism) is the religion of people today. The people he lavishes contempt on are extending the limits of that realm.

Regis loves the adjective hubristic. He can hardly get a page without it. Okay, some of these people are nuts. But I admire their imagination, and would have liked to learn about their (sometimes ridiculous) flights of fancy without the pomposity of the narrator. These nuts are following their ideas, wherever they take them, even to the edge of the universe. Regis place himself far above them, judging and condemning. Who is closer to humility?

With one of the most surreal literary titles since Zen and the Art of Motorcycle Maintenance, Mambo Chicken is not really sci-fi, because there is nothing fictional about any of it. It is a truly fascinating book, and this from someone who conscientiously buys pop science books only to fall asleep and start dribbling all over page 39.

Regis sets about acquainting the reader with just how bizarrely the thought processes of the world's most brilliant scientists operate, and some of the technological visions they are wont to put forward, without the slightest regard for realism or potential for success. There's the 'wrap the sun in a big insulator jacket and harness its heat' idea, space colonies, Olympics in space (which one physicist in the 70s predicted as achievable for 2005), mind-downloading and countless other truly incredible visions for the distant future.

Regis narrates these stories very adeptly - not least because he recognises that a certain amount of humour and gentle mockery is needed to keep the reader from thinking he has stumbled across MIT's version of Mein Kampf. Every page is thought-provoking (if only the thought 'you damned fools'), and if nothing else I'm looking forward to the brain-copy-on-a-floppy-disk that I am promised, as a backup every time I forget my own bank PIN number.

All I can say after a month with this book is, WOW! I found it in a low dusty corner of a used book store and it is probably the best nonfiction book I have ever read. Amazingly interesting, in-depth looks at everything from recreational explosives to sun sailing, and somehow Mr. Regis ties it all together! I haven't been able to resist an opportunity to read this book, and I still haven't finished it! I go back and re-read good sections talk about it with friends, and it is so packed with information that it I have probably learned more interesting facts from this book than any science courses I have taken. For my biology course, I am required to do a report on a great moment in biology. Every time I read a chapter I changed by subject. Now two days from the report date, I have just switched over to the topic of Artificial Life. It is difficult, because I want to include everything from this book in my one small report. I recommend this book so much that I have been so exciting writing about it that I am sure all of my sentences are disjointed and confusing. Sorry, but that just shows how excited I am about this amazing book. The only thing I didn't like is that the Alcor cryogenics facility has moved since the publication from Riverside, CA to Scottsdale, AZ. I was going to go down there for a tour when I found out that Alcor was gone! Oh, well. That's why I didn't do my report on Cryonics. BUY THIS BOOK! YOU WON'T REGRET IT!

The purpose of my purchasing this book was to learn about the market place and the available technologies for optical switching; it did not serve my purpose. BTW, I am not an optical networking engineer. [...]. The writing and the organization of the book at times is almost incoherent.

A topic that is comming of age. It is difficult to find much written material on the subject. If you have been looking for this type material, you have found a mother load! I am working in the telecommunication arena and am always trying to find material that discusses trends that are in their infancy.

Mr. Bates has gathered a lot of information and has presented it in an interesting, readable manner. I have read a lot of technical material that has babbled on and on but not told you anything of interest. This book is succinct and easily readable. If you are a person working in the communications networking field or just interested in it, this book is a MUST read.

Optical Switching is a major development in technology that you need to be familiar with to see where the industry is headed. I enjoyed the book and would recommend it to anyone with an interest in this area.

After reading several other books on this technology, I finally found this one to be the most jargon free, to the point, book on Optical Switching. This is a great reference book that every non-engineer should have in their Library.

I must admit that I am very disappointed with this book.

Being somebody who worked in some of the areas, I find most of the definitions and discussions in the book far from being precise, and incomplete. The author tries to cover too much, but in my opinion fails to do so. It just touches some technologies.

My biggest surprise was to see a book of such advanced topics with no references, or bibliograpghy, apart from some ITU Specs or IETF docs inserted into the text. The author probably has a lot of knowledge in a lot of areas, but the book should be able to point towards the real source of the information or provide pointers for more interested readers.

I must admit that I consider the money I spent on this book wasted.

I personally would have liked to see a preface, and read about the aim, intended audience of this book.

This is a comment, and not a review. The last "review" by Del is not a "review" of the book at all. Rather, it is a "review" of Del's experience with a used book transaction. You should delete this "review."

Also, you should add a 0 star rating level.

Completely satisfied with this order. Book in excellent condition, and fast delivery. I was very very pleased doing business with this seller.

before making most of the projects in this book. While I have no problems with having a few nice clothes for children, the reality is that that kids get dirty, and it will break your heart if many of these sweaters are ruined.

If you're the kind who gets portraits taken every year to send to relatives, the designs are pretty nice. Pass the sweater down every year to the next kid:)

The other items, hats, toys, etc, were okay, but nothing special.

Wonderful book for knitter's who are looking for something different! The book contains beautiful designs that are not the ordinary basic cable sweater or design dress. Projects include an american flag sweater, girls dress, even toys, which includes a huge horse to knit! Instructions are easy to understand and pictures are excellent! It is nice to have a collection of knits that are from other knitters out there instead of a magazine or book staff.

I am a senior engineer for network security operations. I bought "Voice and Data Communications Handbook, Fourth Edition" (VADCH:4E) to gain a general understanding of communications technologies beyond the LAN. Although the book mentions all of the systems which interested me, I was not satisfied with the manner in which they were covered. VADCH:4E is better than Ross' "Telecommunications Technologies" but inferior to Green's "Irwin Handbook of Telecommunications." Nevertheless, I'm still looking for an author who delivers the goods on voice and data communications essentials.

VADCH:4E's table of contents is sure to impress; it mentions T carriers, VPNs, X.25, Ethernet, Token Ring, FDDI, SMDS, Frame Relay, ISDN, ATM, DSL, SS7, LNP, Cellular/PCS, WAP, 3G Wireless, SONET/SDH, and other key telecom systems and concepts. Unfortunately, I rarely finished a chapter with a good grasp of the material. I desperately searched for clues to questions I felt were key to understanding each technology. Rather than launching into an extended discussion of each system, I would have preferred hearing exactly how each technology works, with comparison to other technologies. More is not better if the "more" isn't helpful!

VADCH:4E is advertised as being "straightforward and jargon-free." This approach supposedly appeals to management types. In reality, the book swings wildly from mind-numbing grade-school-level analogies to material only understood with outside references. A 1074 page book needs to pick a writing style and stay the course. Otherwise, it alienates both nontechnical and technical readers. (Incidentally, technical readers may wonder why the authors believe Windows screen savers contribute to LAN traffic; see page 674 to read this odd claim.)

On a positive note, VADCH:4E consistently offered useful information on the history and business rationale for many telecom systems. Many of the connectivity diagrams were excellent. (These were usually offset by cheesy "clip-art" type graphics elsewhere, unfortunately.) VADCH:4E also includes descriptions of the framing formats for most telecom transmission systems.

Overall, I don't recommend reading a book this large if it doesn't answer the key questions I expect readers to ask. While I'm more familiar with telecom basics after reading VADCH:4E, I still hope another book makes more sense of the telecommunications environment.

This book is easily the best introduction to voice and data communications I've seen. I wish I had this when I first got into the business 10 years ago! Jargon isn't used until after it's introduced, text is plain and easy to read, and illustrations are clear and informative. My only quibbles are the index could be better, and a larger glossary would be very nice. Also, it's not quite as up to date as I had hoped it to be; for example, it talks about V.34 as a pending standard, and no mention is made at all of V.90. Nevertheless, at $65, this 900 page book is well worth the price.

As a product manager for a major telecom company, I need a book that I can reference quickly for a complete overview on topics such as SONET, Frame Relay and ADSL. This book fits the bill for me.

Not only do the authors'offer lucid explanations, but the book is interesting to read. When was the last time you could say that about a technical book?

I would rate this book a must have for anyone in the telecom field at over 900 pages it packs the info in!

when I bought this book. Completely worthless. First, this book seemed to be a commentary rather than a book filled with facts. No references were made about any of the facts...just the author's and his family's experiences. Kind of like the John Madden of marketing. If you score more points than the opposing team you have a good chance of winning the game....duh!

The most valuable part of this book is in chapter 7 in which he provides the checkpoints for the marketing architecture. McKenna used the first six chapters to create the foundation from which he postulates the need for the marketing architecture -- which is chapter 7.

I bought into his reasons in the first chapter and as a result, I could have, should have gone directly to chapter 7.

I bought this book as it certainly touches a new subject in business, that of how marketing is changing given rapid technological change. What a dissapointing book! First, there is a lot of repetitive information..."marketing is changing because x,y, and z" is found everywhere. Second, many of the examples are from the author's own experience, his wife's and basically from every member of his family. I wonder how representative they are of the US population? Third, the book doesn't have ANY single graph or chart, so it is plain boring as you can imagine. Being the authour a consultant, I was expecting many cool revealing charts/graphs...and finally, even if you get the bookm, by reading the first and last two chapters, you would save up yourself some great deal time. Hope this is helpful
-AV