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In 1992 a group of first-time entrepreneurs started a company together. Some of the group had a blueprint of how a company is supposed to start. Get capital. Build something. Launch it. Succeed. They had not read the book, or they had but did not believe it spoke to us.
Some of the group had a more organic idea, inspired in part by this book. Each company has its pace, its flow, its learning curve. The CEO is the clock, the pacer, the navigator. There is a constant calculator going on each decision, each day, extrapolating payoffs, comparing the costs and benefits. And there is a recognition of what we are going into business for and structuring the business to support those objectives.
For example, we wanted a great place for employees. Each employee would share the experience and benefits. The "Startup 101" types of books treat this topic as an add-on after you do all the important things. Hawken makes it primary. It is primary if you want a place for the best people to do their best work. Structure your company around the employee experience and all else falls into place - if that is the kind of company you want.
An important lesson from this book is serious initial capital for inexperienced entrepeneurs can be a mistake. Hawken describes this. So important. So easy to overlook.
Large amounts of startup capital allows you to outsource parts of a company you may not totally understand yet. It makes some mistakes very expensive. It dulls the creativity at times, the innovation to do more with less. It might encourage one to do things just because you see other companies doing them. It tempts you to make large steps, when it is critical in modern markets to learn to make many smaller steps.
And so on. This book may not fit every entrepreneur. It certainly does not provide all the information you need for growing a company. But for some of us it describes a pattern for growing a good company.
If you are thinking about starting a company, or are in the early stages of a startup, I recommend this book. It might change how you do things, and you might get more satisfaction from the adventure as a result.

I recommend this book to everyone, but have ceased lending my copy out-two have disappeared. Today, my business is an enormous success-indeed, a somewhat famous one-and no one deserves more credit than Mr. Hawken, for the advice and inspiration of this lucid and engaging book.
To every small business owner: buy it today, read tonight, and see if it doesn't change things immediately.

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At first I thought that so many characters would make the story incoherant, harder to conceptualize exactly what was going on. The beauty of scripts, in my opinion, is the fact that you can visualize the film in your head, see the characters doing these things, ESPECIALLY if you haven't seen the movie, which I'm dying to do. Paul Thomas Anderson can't make a bad movie, or a bad script. The three stories intertwine and revolve around one long day in the San Fernando Valley; from the old, disheartened Quiz Kid, the young and new Quiz Kid, from the dying man and his frazzled bride, to the lonely cop with low ambitions. They all circle around one another beautifully, from scene to scene telling you the ultimate story about love, life, and what it means to actually BE there for someone. It doesn't have to be perfect, or beautiful, or meaningful, you can only do the best you can. At moments the script even pokes fun at itself, saying in one situation "this is the part in the movie where you help me out" which I thought was cool and funny and cute at the same time (and the FROGS! The FROGS!...) Don't doubt PT Anderson, his next will probably blow this one away.
But he'll have a hell of a time trying.

Basically, the thing that makes Anderson's characters real is that they ARE real. They are normal people whose lives have, along the lines, come apart at every possible seam. No people live absolutely perfect, happy lives, and this is what Anderson gets across. Many of the characters in the script on first look seem invincible, strong, glorified, and beautiful. It does not take long for the reader to see, though, that the most perfect people have the weakest constitutions and strength.
The film is superb. The actors and actresses Anderson used were the ones that could get the job done, not just the big names (okay, despite Tom Cruise and maybe Julianne Moore) that would pull in the crowds. Anderson's direction is also brilliant, for you see that he and his script pulled every ounce of his characters out of his cast.
Anderson is somewhat like the Mel Brooks of the modern, dramatic realm of film. He writes his scripts, does the directing, and he uses the actors and actresses that he knows will deliver. Many of the castmates in Magnolia also appeared in Boogie Nights, and some even in the earlier Anderson film, Hard Eight. He...in truth...is brilliant, and this script is his best one yet I think. My fingers are crossed for him at the Academy Awards this March for his Screenplay nomination, but I'm only upset that no more than three people (Anderson, Aimee Mann, & Cruise) were recognized by the Academy for their amazing performances in the film (especially Melora Walters).
And the bottom line...Anderson is pure brilliance and is one of the next great film makers of our time, and I cannot wait to continue following his career.

It's the story of redemption, loss, lonliness and apocalyptic cataclysm over the course of one day but you can't begin to describe in words anything about what it's truly about even after seeing it.
MAGNOLIA was a brilliant film. At 3 hours and 8 minutes, MAGNOLIA is a vast film of such brilliant and breathtaking vision, it makes you wish they gave an OSCAR for BEST SCOPE.
I've read the screenplay by ANDERSON and bought the book and it too is brilliant, just like the film. But I suspect because of the publicized editing in the film, ANDERSON'S SHOOTING SCRIPT that is the book is actually more in depth in the nature of certain characters and scenes. The film neglects to explain fully some of the plot threads and the script scoops them up and cradles them in light.
It's a self-affirming jolt of a movie that is sure to be unpredictable by everyone. I do recommend both to everyone who can understand the pain of the characters.

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It's not "the best book I've ever read," nor is it the SPECWAR primer that Rogue Warrior is. But for some unadulterated macho fun, Green Team (like the others in the series) can't be beat.

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Perkins carefully organized the book into four inter-related parts. After briefly summarizing the Shackleton expedition, in Part One Perkins presents his 10 strategies for leading at the edge:
1-Vision and Quick Victories: Never lose sight of the ultimate goal, and focus energy on short-term objectives.
2-Symbolism and Personal Example: Set a personal example with visible, memorable symbols and behaviors.
3-Optimism and Reality: Instill optimism and self-confidence, but stay grounded in reality.
4-Stamina: Take care of yourself: Maintain your stamina and let go of guilt.
5-The Team Message: Reinforce the team message constantly: "We are one - we live or die together."
6-Core Team Values: Minimize status differences and insist on courtesy and mutual respect.
7-Conflict: Master conflict - deal with anger in small doses, engage dissidents, and avoid needless power struggles.
8-Lighten Up!: Find something to celebrate and something to laugh about.
9-Risk: Be willing to take the Big Risk.
10-Tenacious Creativity: Never give up - there's always another move.
Interwoven with these strategies are detailed accounts from Shackleton's expedition and real world business examples to fully illustrate the strategies' applicability to today's leadership environments.
Part Two is case studies of four organizations that successfully applied the strategies and achieved remarkable success. In Part Three, Perkins "outlines a number of qualities and actions that...contribute to living, learning, and thriving at "The Edge."" Part Four provides the reader with some tools to further develop individual leadership skills.
Written by a former combat Lieutenant of Marines in Vietnam and current "President of The Syncretics Group, a consultancy that focuses on effective leadership in demanding environments," this book was a very enjoyable and informative study of leadership. I highly recommend it to anyone interested in learning about, and seeing if they have what it takes for, leading at the edge.


Perkins has applicable background, in Vietnam and management consulting and teaching which make this book doubly fascinating.
I found his style and wit so easy to read and yet remember the points being made. There are many one can take away from this and use, however two that stand out in my mind are: great leaders don't enter knowing everything, e.g. Shackleton had never even slept in a sleeping bag before, much is learned; second, in At Edge experiences, overcome uncertainly with structure and distractions.
So much more could be said about this excellent contribution to leadership. It is well structured with Shackleton's lessons first, then biz cases which are each unique and contribute to illustrations of these leadership lessons. After each section there is reflection, while at the book's end, more intense follow-up excercies and resources to be pursued.
One great leadership adventure!

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This book teaches the symptoms and causes of illness and makes clear recommendations about foods and herbs that should be used to lessen the impacts of toxicity and bring the sick back to health. I have used it extensively and have bought several copies for others, the latest for someone who is responsible for cooking for adolescents in a halfway house for substance abusers. About 1/4 of the book is recipes. Book is extremely well indexed for relationships between disease and herbs/foods that minimize impact of disease.
I have used this book to learn basic - but very solid - understanding of energetic balances between diet, psyche and spirit. Well footnoted with current research. It is a must have.

This book is what you need to make enlightened decisions about what to eat, when to eat it and what to combine in order to have a balanced and self-healing diet.
What I liked most about this reference work is that Pitchford doesn't seem to have an "axe to grind" or a new age philosophy to spout. He gives you the bottom line about food, how to prepare it, when to avoid it, how to evaluate it, how to use it to heal yourself or your patients. He doesn't ask you to believe, just to experiment and use your intelligence.
When you buy this book you will find yourself referring to it for years to come. Warning: You will probably end up giving it to someone you love, so get an extra copy for yourself.
I also recommend you check out Conscious Eating by Gabriel Cousens. It is a good companion to this one and presents a raw food Ayurvedic approach. Enjoy.

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If you liked the show "Freaks and Geeks" then by all means, read this book. It's funny.

I give this book five stars, ten points on the scale, two thumbs up, and a dozen cookies for Feig's humerous tone and courageous ability to remain unhaunted by humilation as he reecounters with unbelievale times. For his sensitivity, although indirect at points, but noticed through his sentiments and exaggerated feelings that were coated by comedic, often sarcastic jokes. And for his broad use of diction, who knows, you may even pick up on a few SAT words while laughing yourself silly...
Paul feig takes us through his encounters with drinking, changing for the first time in the gym locker room, CPR lessons, the anxities of crushes, and ends his journey with his senior prom; periods of adolescence in which we all can relate to. I felt connected with Feig throughout his growth from beginning to end, and even felt like helping him out during certain times. Paul Feig is a guy in which you grow to love, through his comedic and outragous expeditions. Even when your mind tells you that things can get no worse, they do for poor Paul. Read it, on days when you want assurance, wisdom, or simply a mere dose of laughter. These stories are prone to put a smile on your face, possibly along with a cringe...and maybe even touch a tender spot in your heart!


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Also disturbing to me is the author's attitude toward women. Any complaining woman is described as "spinsterish." The "Cat Lady" whose cats the author set his dog on to attack and kill was described as harboring "yearning hope" for a male intruder to come and presumably do things to her that I don't want to refer to in a review that children may read -- the implication is pretty strong, with a reference also to the Sabine women.
I may get flamed for this review, but I feel that these are very poor attitudes to be subtly or unsubtly conveying to children. I find it very unfortunate because I endorse the author's work as a naturalist.

