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Customer re-acquisition is an area that has not been well explored before this book. Most companies don't even track lost customers, much less try to win them back. Yet, as the authors point out, your chances of converting a lost customer are usually much better than your chances of converting a new prospect. This simple fact is a good economic justification for developing a winback program.
How do you win them back? The authors don't offer a magic solution. Instead they provide a business process you can use long term, which is of course much better than a silver bullet. It starts with learning why you lost them in the first place, and then deciding who you want to win back. The authors provide some useful tools for approaching each winback situation. One I like is "Second Lifetime Value" which is sort of a reincarnation of the lifetime value concept.
In the USA, the timing of this book (Spring, 2001) couldn't be better. When the economy is shaky, companies want to do everything they can to keep their customers, or win them back.
Chapters:
1- Why Customer Win-Back is Critical to Your Success
2- Managing the Big Three: Acquisition, Retention and Win-Back
3- Winning back a Lost Customer
4- How to Save a Customer on the Brink of Defection
5- Mobilizing and Managing a Win-Back Team
6- When You Think Your Customer is Safe from Defection
7- Building a Customer Information System that Drives Loyalty
8- Targeting Prospects with Strong Loyalty Potential
9- Leveraging the Power of Customer-Focused Teams
10- How to Build a Fiercely Loyal Staff
Gary Kopacek, CEO, Mill City Marketing
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"Alone With God." Michael's ability to apply the Word of God to the innermost needs of our being is extraordinary. His insight into life and his encouraging words have the effect of giving a desire to know the One True God intimately, and to trust God completely with our lives. "Alone With God" was definitely an inspiration to me, and I intend to read the book again and perhaps again. I recommend this book to anyone - it is very much appropriate for people who are not married, and it is appropriate for those who are married. Read it! It will bless your life! G. Hoffman
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With many sites overlooking the simple ALT in images, it's no question that many need educating on this important topic. Statistics shows that 15 to 30 percent of the population has a need for accessibility features on Web sites. Happily, people live longer and aging brings seeing and hearing challenges. Furthermore, seniors are responsible for over 25 percent of online purchases, neglecting this group can be costly to the company that abandons them. The number shoots up to 40 percent when including people over the age of 40.
CEOs, CIOs, C-level whatevers, managers, designers, programmers, and anyone else who has a hand in a Web site will benefit from the book. Not only does it cover the how, but also the whats and whys by saying, "This is why we should do this and this is how to do it." Upper level management benefit from information on the Web accessibility laws, guidelines, reasons for creating accessible sites, and the accessibility organization strategy. If an executive wants to reach far and wide, then she can get that by reading and applying the knowledge found in the book. One unique chapter explains how to structure an organization to handle and support accessibility issues, a rarely addressed topic in the world of Web accessibility. The Internet has opened the gates for businesses to go global and there's information about the laws from countries other than the US.
Designers and programmers get the tools and resources for creating, evaluating, and validating pages for accessibility compliance. Useful is a comparison and report card on Web design software explaining how each program meets or fails to meet in producing accessible code and features. The book echoes the latest cry in the world of Web design in encouraging designers to separate content from presentation.
Having an accessible Web site doesn't mean boring looking pages with nothing but text. Quite the contrary, the authors encourage creating well-design sites while keeping accessibility in mind.
As one who has written articles on Web design, the book offers insight into techniques that I hadn't encountered. With multiple authors, readers are assured they're hearing from the experts on each chapter topic. One notable expert is Bob Regan of Macromedia who discusses the tools and techniques of using Flash MX to make a site accessible. Any site that wants to be successful and reach the greatest number of people will invest in creating an accessible site. This well-rounded book covers it all from laws to code to help ensure the site does it right.
The main UK legislation that specifically mentions web sites and accessibility comes into force in October 2004 which, at the time of writing this, is still over two years away. This means that there isn't a great deal of information and certainly no legal cases that we can draw on from our country, so we have to look elsewhere to see what is happening.
This book benefits in that, although it does cover Section 508 and other already in place legislation, it also gives a great all round understanding of the topic, and is very easy to read. Having chapters written by different authors means that you get a far greater depth of experience and information, which can only benefit the reader.
If you're going to buy one book on accessible web sites, this should be at the top of your shopping list.
It starts with an insight into the legal area of accessibility and moves on to look at common myths such as having a text only alternative to a site. Then it shows you how you can present your content, navigation and data input in the most assessable way, and then shows you ways on how you test your site, making sure everyone can enjoy your online efforts!
What I love about this book is the explanation behind it. Not only does it show you the practices, it backs them up with clear and concise reasons on why these techniques can make your web site easy to use for anyone, including those who may have disabilities. It is a major eye opener and it will be a book that sits on my desk day in, day out, whilst I program web sites. I can't recommend it highly enough, and it is an absolute must read for all those who program on the web and those who use the web to display and gather information."
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A word of causion, though. Altough Lem is depicted as a "Science Fiction" author, _HMV_ is not your regular "Arthur C. Clark"-like book. Dont expect racing starships or multi-handed aliens; it's a book about mankind, and it's failures, and is even more novel then Asimov's _I, Robot_, or Lem's own _Solaris_.
Yet, while scanning the Amazon web pages for signals of intelligent life from distant galaxies, I came across this book that fully lives up to be called, let me rephrase define, science-fiction. A couple of years before the movie made it's way to a wider audience I read Sagan's Contact. While the decoding of the many levels of the "message" in this book went a long way in pleasing the Nerd in me, the story itself was flat as a pancake.
Lem's HMV proceeds Contact by many years and reflects a sophistication from a civilization that is light-years ahead of the one that produced Sagan. Written in the sixties, during the Cold War, behind the Iron Curtain, HMV is a work that can be read on at least two levels. Firstly, it is a critique against Cold War politics, military and political decision making, and the conduct of science/scientist. In this respect the work could be regarded as an accurate Swiftian satire. Secondly and most importantly, however, HMV is a psychological and philosophical essay on the limitations of the human mind facing the truly unknown. This second layer is in my opinion the part that makes this book so unique.
Earlier this year I wrestled my way through Foucault's "Order of Things" a post-modern classic of contemporary structuralist philosophy. Lem may not claim to be a philosopher, but by the middle of just the preface of HMV, he has encapsulated all of Foucault's arguments in one focused concise essay in clear language. Throughout the rest of the book Lem exposes the reader to many schools of philosophy, discussion of the possibilities and limitations of science and the extent to which the human mind is limited to the level of projecting itself in the analysis of an unknown subject. An argument could be made that Lem does little more than using the subtext of HMV to give a synopsis of 20+ centuries of philosophy. Yet, both the construction of this novel and the beautiful way in which Lem concludes Hogarth's account of man finding reason without answers in the post-Nietzschian world is truly impressive.
The X-files always claims that the truth is out there. While it took me over thirty years, I have finally been able to recover the part that Lem's HMV contributed to it.
This book is not light reading. Many parts require a mental effort like, say, that needed to play chess. This can be irritating, even infuriating. For readers are up to the task, however, the book rewards the effort many times over.
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When two Polish Jews, Meyer and Manya, both 17, and their families decide to go into hiding from the Nazis, there troubles are just beginning. Manya and her 14-year-old brother, Chaim, decide to leave her family's dangerous hideout and go with her boyfriend, Meyer. Together, they go through various hiding places and worsening concentration camps all over Europe. Trying to survive day by day, they often wonder if they will ever be free again. Meyer and Manya survive, however, with their great faith and love for each other - but how? Will they ever see their families again? Can they ever be happy... and free?
This was a great, inspirational story, written by the couple's son. It can be read and enjoyed by a large age group, anywhere from middle schoolers, teens, and adults. It really helped me to see the true horror of the war, and I would highly recommend it!
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Even if you're not a cookie cooking professional, you'll be able to whip yp the best desserts on the block! (Be sure to share them with your neighbors, they'll be wondering what that wonderful smell is coming from your kitchen)!
You'll learn cookie details, cookie decorating, and how to eat the cookies you've made before anyone else in your house finds out -- only kidding!
Recipes include: shortbread, butter cookies, chocolate cookies, classic cookies, my favorite -- biscotti, along with cute sketches, great quotes, and a listing of ingredient and equipment how to's to keep you occupied while waiting for your treats to finish cooking!
Following her careful, yet simple, instructions and tips, will make for wonderful cookies and brownies. These are the best chocolate chip cookies I have ever made, and I have tried several recipes, and the apricot/lemon bars were also a big hit. I am going to make several of the recipes here for Easter sunday with the family, and I am confident that they will be well received.
Ms. Medrich's other cookbooks are on my wish list because her recipes are to me, the standard in dessert making.
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Both scenes involve the author's dead friend, Jonathan Wright, once a professional photographer and mountaineer who was tragically killed by an unpredicted avalanche.
The author, Rick Ridgeway, is asked by Wright's daughter to take her back to the grave site of her father on the flanks of Minya Konka in "wild Tibet." While hiking the well-worn trail to Tengbocke Monastery, Ridgeway describes himself identifying the white-capped river chat on the banks of the Dudh Kosi. He is perhaps a few hundred yards of Asia Wright, the dead climber's daughter. Ridgeway is suddenly reminded of doing the same identification some twenty years earlier when Jonathan came upon Ridgeway at the river's edge. Back then, they together thumbed through the bird book until they indentified it as the same one they were looking at. Now years later, in almost the exact same spot, Asia Wright comes up the trail, and seeing Ridgeway squatting next to the river, stoops and says, "What are you looking at?" Dizzying deja-vu.
The second motif occurs at the end (don't read this if you don't want to know the surprise). Here, Ridgeway has found the grave site where twenty years before he had buried Jonathan after the fatal avalanche. He approaches the tumbled stones that still partially cover the body. He shifts a rock and sees the hair of his friend. Ridgeway reaches down and holds the strands between his fingers, rubbing them slowly and gently. Years before, Ridgeway had done the same right before Jonathan had died. Ridgeway held Jonathan in his arms. He remembers when he moved his fingers through his hair while Jonathan's lips changed color and suddenly his face paled and something "went out of him," and he died.
These scenes are lasting memories for Ridgeway. I connect with the author as he connects with his past. Below Another Sky is a touching account of an aging mountaineer with a rich heritage and valuable advice to those of us too timid to climb mountains and risk our lives.
This is a moving story of not only the loss of Rick Ridgeway's friend and climbing buddy in an avalanche in the himalayas where he also almost died but an account of his return voyage with the friend's twenty year old daughter to where the avalanche had occurred some 18 years before. It is a travel narrative, mountaineering book, great insights on Nepal and Tibet with interesting sidetrips through his memories, trips to Patagonia, being in a Panamanian jail when he was but twenty and what it taught him...etc. You have got to like this guy! A perfect read for the introspective armchair adventure traveller who loves Asia; which is the name of the twenty year old girl who finds her father's grave and her way in life on this trip.
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Most books bore you to tears, so you are asleep before you learn anything.
Jackson's book is well written, interesting, and EXTREMELY informative. I strongly suggest ALL Software Developer's read this book.
The book is written in tool box style, and Jackson makes clear that he believes in fitting the right method to the task at hand.
Thought provoking and well written, the book borders on philosophy (epistemology) and predicate logic in places, something I enjoyed. Jackson's analogy between predicate logic and assembly language is most apt.
Highly recommended.
If you love animals; if you are saddened by the plight of homeless pets but feel one person can't do much about it, you really NEED this book!