1. all business development staff in private industry
2. technical managers in both industry and government
3. all technical publications staff
4. all government buyers, and procurement staff: including technical officers, source selection officers and source selection board and committee members.
The business development principles illuminated in this book apply equally when businesses sell to and buy from other businesses.
Moreover, I would like to see a companion periodical publication, a CD-ROM or a newsletter, that updates the rapidly changing technological and regulatory aspects of the book. Subscribers to such a service would include all full-time business development and government procurement staff.
The book's style is that of a successful proposal. The book, as the successful proposals discussed by Mr. Frey, is an effective sales document as well as en extremely informative technical reference. The key strengths of this work are its completeness and depth. Mr. Frey provides us with a broad overview of the procurement process presented from the perspective of the business developer. The book clearly shows how the various members of a small business organization should interact to produce a successful business development effort.
At each stage of the business development process the book describes all of the necessary steps to a winning proposal. Detailed schedules, document templates, document samples and examples clearly illustrate every critical step required for planning and executing a successful proposal effort. The book presents all aspects of proposal writing including the development and use of themes, illustrations, style, and even the physical production and delivery of the proposal have in a "user friendly" manner. Mr. Frey's system of handling acronyms and his implementation of the glossary are extremely valuable to the reader. The completeness of the acronym list alone is, in my view, worth more than the price of the book.
Two key concepts developed throughout the book are: the concept of proposals as sales documents, and the critical requirement for solid and continuous upper management's support of the business and proposal development process.
Private companies, both small and large, will find this book invaluable as the blueprint for establishing, and implementing their business development infrastructures.
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Michael Peter Langevin Publisher of Magical Blend Magazine Issue # 73 through Nov. 2000
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The tactical processes Robert Frey recommends gets you focused early by crystallizing your business strategy, mentoring you step by step, establishing knowledge-based decision points and executing a successful proposal.
The CD is a great plus with schedules, proposal templates, and more to get you started for your next contract award!
Frey mentors you to success with regard to every aspect of proposal management. Frey's style is not staid and wooden. To the contrary, his love for his audience and his desire for their proposal management success shines forth. I would pay twice as much for the book. My company's proposal win rate this year alone proves the worth of the material in these pages. Invest in it, do what it says, and prepare for the reward.
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Read how sheer numbers, not superior leadership, allowed U.S. Grant final victory.
Although I think this book is out of print, I would highly recommend any history or Civil War buff to search hard for it. They will not be dissapointed.
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Needless to say, this is an amazing introduction into one-celled animals, elements, molecules, protons/neutrons/electrons/quarks (and even the use of microscopes, both optical and electron)... and all delivered at the level of 5 yr old and 8 yr old boys (with very interesting and beautiful illustrations!) and above. I usually try to raid our library for books, but this book is very much worth owning, so as to be able to refresh your child's recollection of the material. I wish I could give it more than five stars!
The book is divided into two parts, historical and theological. That may not be an exact divide in a book on biblical interpretations, but it serves. Grant writes part one, and manages to give a good overview of all (and excellent investigation of others) of the various readings of the text, Old and New. In 150 pages of non-technical language, Grant leads the reader from Jesus and first-century Jewish readings of the Bible, and the development of Christian texts into a "testament," all the way to modern (20th century) Protestant ways of reading, without leaving out anyone who figures largely or less-largely in the history of interpretation. Quite a feat, but he is successful, at least within the scope that this book sets for itself. It is not for the specialist, but the specialist can certainly benefit from it as a reference book and quick look-up tool (and who doesn't need that from time to time?) David Tracy's contribution is part two, a theological and hermeneutical look at biblical interpretation, interpretaiton theory, critical theory, and prospects for the future. As in Grant's earlier chapters, Tracy gives just enough information to be helpful, but not enough to be daunting.
With a top scholar in biblical studies and a top scholar in theological studies coming together in this book, it makes it a volume hard to avoid owning, especially for the student or educated layman. Here is a suggestion, as a matter of fact: this would be an excellent adult study book for churches--pastors and vestries take note! If you are in the position to need a history of how the biblical texts have developed and been interpreted (the multifariousness of interpretations might well shock you), this is a great little book to own. I highly recommend it without reservation.
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While it must be stressed that this is an abridgement, and the actual volumes themselves are worth purchasing on their own, especially Grant's, the clear text and the extraordinary and realistic illustrations makes this volume a perfect gift for the Civil War buff this holiday season, or a worthy addition to one's own Civil War Library even if you already have the separate volumes - as I do.
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And I'm glad that I did. At the back end of the classical Western literary tradition of silliness, which includes such hallowed humorists as Chaucer, Bocaccio, Rabelais, Cervantes, and, in its divine form, Shakespeare, we find the one tale that may have excited them all--Lucius Apuleius's Golden Ass.
The Golden Ass is filled with adventure, suspense, humor, and nonsense. I had a grin on my face most of the way through, and I got the feeling that the author did too. Tip o' the hat to Robert Graves for delivering an authentic translation that brings us Apuleius in his bawdy best.
The only thing I found occasionally irritating was that, like Cervantes, Apuleius has a tendency to digress. Big time. He inserts the entire myth of Cupid and Psyche right into the middle of the narrative, for example. Does this add to the mythological message of the whole? Probably, but it subtracts from the fantastic flow of the story. My urgent plea to Apuleius, were he alive today, would be, "Stick to the ass!"
There are a number of reasons that traditionally bring people to this book: to study Classical Rome, classic literature, mythology, psychology... maybe you're curious about the intimate lives of donkeys. Whatever has brought you to this novel, now that you're going to read it, perhaps the best thing to do is to take the advice of the author himself, who says, "Read on and enjoy yourself!"