Finally we have a marketing book that recognizes we are in the electronic and digital age and that the internet has changes marketing forever. The summary of Chapter Two on "Virtual Construction" starts out, "Undoubtedly the virtual age is encroaching upon the construction industry. Its effects on how construction is completed will become obvious, and changes to how construction is sold and marketed in the twenty-first century will also occur." while that is an understatement, many firms have not yet realized that the twenty-first century is here and these things are happening all around us.
The CD-Rom, with its listing of internet hyperlinks, is worth the price of the book alone. Using this CD, you can access most of the information about our industry that is available today. The book's chapter on market research will show you just how valuable the internet and the CD can be.
While some of the chapters in the book are targeted to the construction field, most of the book is directly applicable to our entire industry. The chapters on "Creating a Marketing Plan" and "Marketing and Sales Technology and Marketing Materials," while illustrated with examples from the construction industry, are as good a general guide on "how to do it right" as you will find anywhere.
Some of the best of the book can be found in "Marketing Communication Plan" and "Getting Publicity for Your Business." Any firm can gain from reading and implementing the material in these chapters. The list of questions on how to quantify your prospects on page 99 needs to be copied and given to every marketer and principal in every firm in the land. It is a list of the basic questions, the ones not asked or, if they are, the answers are ignored.
I have a couple of bones to pick about the book. One is the title. Why not just call it Marketing Techniques for the Construction Industry? I guess they thought that mentioning 'profits' would get more attention. My problem with the title is that some will buy the book looking for the wrong thing and, more importantly, some will not buy the book when they go looking for good marketing advice.
The other problem I have with the book (and I am being really picky here) is that the authors, from time to time, get too caught up in the widgets and wizardry of technology. The danger here is that the widgets and wizardry change every day. When you mention Palm Pilot III, you are already yesterday's news. The concepts are right, but listing today's technology tools is a mistake.
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The advantage of this book among the others of the same theme is that you can read this book in 20 minutes or less, is easy to read because it doesn't have examples on how could you solve this or that problem, and it has a strong message in every chapter, if you just try to do one or two of these messages you can be sure that your life could change.
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The thought of JPII is trans-modern, it is a bold and sophisticated philosophical approach to the problems that afflict our world. His insights penetrate into the philosphical and spiritual roots of the modern crisis and has found the solution. His approach is a rigorus engagement with modern thought and transcends the dead-end thought that has emerged among intellectual eliets and poisons our universities.
For those who would gloss over his writings, they would miss the mystical import and profound depth of this thinker and leader. So subtle, so rich, it is easily missed.
John Paul II is a prophet to the world, a prophet whose message has largely been ignored.
In the not too distant future, when our need for the TRUTH presses upon us ever more heavily, those who search will find John Paul's writings and be liberated and ennobled by this man's potent seed.
Take this and steep yourself in the truth and allow this man's spirit, the spirit of the Father, Child and Love to fill you.
This important book provides a study of 12 of Pope John Paul II's encyclicals, from the first of his pontificate, Redemptor Hominis, through the much discussed Evangelium Vitae and Veritatis Splendor, the not-to-be-overlooked Redemptoris Mater, and Ut Unum Sint.
Scholars and non-scholars will be pouring over the Pope's gifts for the next century to come. The encyclicals offer Pope John Paul II's brilliant blueprint for the third millennium. It is a blueprint fashioned from Scripture itself, but with modern insights to carry us forward across the "threshold of hope."
J. Michael Miller, C.S.B. offers an excellent introduction to Papal encyclicals and helpful notes prior to each chapter. In addition, an exhaustive index makes this a superb reference for pastors, teachers, writers, theologians, researchers, and the average layperson desiring to know more about the Church.
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Among them? Bothersome Backgrounds, like flashing backgrounds or a scrolling background. Nasty looking text that fades in or out, or changes colors constantly. Links that go nowhere or adding sounds to them. Crazy cursors that change shape or disappear entirely. Popups or windows that fill up a whole screen. Or even ways to "force" visitors to fill out a form within a specified time or to block underage visitors if you have an adult-oriented site (actually that one might come in handy for some!).
At times hilarious and a quick read, this book is enjoyable especially if you have a perverse desire to learn what the annoying things you really shouldn't do with a web site, but have the desire to do anyway.
Any way, this is a great book for people who LOVE to create off-the-wall webpages!
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The strange thing here, is that those three novels were excellent. It's a mystery to me why it took so long for them to succeed, as they should have from the first day. The book market can be an unpredictable battleground. If it weren't for all the positive ratings awarded on Amazon.com, even I would not have read these quality novels.
Written in the vein of space opera, each of the Liaden Universe books, six so far, centre on the Liaden clan Korval. A non terrestrial but human family that ensures its survival in a universe of cut-throat politics with commercial acumen, a fleet of ships and a generations long breeding program aimed at producing pilots, (a rare bread of individual that has the reflexes of a cat and the courage to match). Each book tends to concentrate on one couple, typically as they meet, fall in love and life-bond. All this tends to happen under adverse circumstances; running from secret government agents, duelling with mad ship captains, targeted by a futuristic crime family or just being attacked by a mindless race of aggressive aliens known as the Yxtrang.
The Clan Korval is not always fighting alone however. One of their more fascinating allies is the Clutch Turtles, linked to Korval through an unspecified and mysterious adoption. These aliens are an old race, long lived, slow to act, fascinated by art and possibly the most deadly creatures in known space. There are so many factions, families, races and species involved in the Liaden universe that we need every book these talented authors can produce just to scratch the surface. I just hope their growing popularity gives them enough reasons to continue writing.
"Partners in Necessity" is a collection of the three original Liad books: "Conflict of Honors," "Agent of Change," and "Carpe Diem." How can you not love a series with giant talking turtles?! A lot of space opera, a little bit of romance, some complicated cultural clashes and you've got the pattern for a Lee & Miller story. Oh, and don't forget the humor! Lots of that.
And for anyone who cares, Val Con and Miri are my favorites! I love a herione that doesn't start out two emotional rungs below her hero (like Shan and Priscilla or Aelliana and Daav or millions of other scifi couples). I can't stand a wimpy, frightened heroine and thank God there isn't much of that in Miri, the former mercenary soldier!
Get these before they go out of print again!
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Plan B is a direct sequel to Carpe Diem. While some reviews have suggest that readers can begin with Plan B, I don't recommend doing so. The characters' personalities are fleshed out in previous books as well as concrete examples of the Liaden and Clutch cultures. For example, the concept of Liaden melant'i is present in this novel, but is perfectly explained in Conflict of Honors (this is the first novel collected in Partners in Necessity); if I hadn't read CoH, I'm afraid I would have missed the point.
Miri Robertson, a former mercenary sergeant, and Val Con yos'Phelium are fleeing several organizations who want them dead. A crime syndicate has put a hit on Miri. Val Con used to be a scout/spy for the mysterious Department of Interior, an nefarious group who are loyal to the citizens of Liad but have no conscience in achieving their goals. When Val Con discovers the covert nature of the group, he defects. When the "ends justify the means", the Department of Liad has no ethical problem in hunting Val Con and destroying his outspoken and half-breed family.
Having escaped to Miri's family's homeworld, disaster strikes when a warlike alien race attacks the planet in conquest. Will Val Con's family and Miri's mercenary friends arrive in time to save them?
This is a good bridge novel and leaves the reader aching for more.
While this book does build on the earlier novels it can be read & enjoyed entirely on its own merit. Of course I strongly recommend picking up the other three as they become available, I know I will be picking up additional copies. :-)
Warning this book can be hazardous to your job. Do not pick it up unless you have the time to read it in one sitting. Everyone I have talked to or loaned my copy has been unable to put it down.
Happy reading!
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For those of us who have been touched by Congenital Heart Defects and Heart Disease the book touches so many chords it is hard to describe.
Reading this book from a mothers perspective( my son had open heart surgery at seven months of age) truly gave me new insight into the brave and courageous pioneers of open heart surgery.
Surgeons of today can truly thank the pioneers such as Dr.Lillehei for his conviction to pursue the development of techniques that have been passed down through the years. Many of our children would not be alive today had it not been for his perserverance and determination.
King of hearts is a book each of us should read.....heart defects and heart disease touch so many lives and it is authors such as G. Wayne Miller who bring the history of heart surgery to the present day with such caring and understanding.
G. Wayne Miller encourages us to remember in our hearts the people whose lives were lost in the pursuit of the answers to the mystery of open heart surgery......the sons,daughters, brothers, sisters, mothers and fathers they all were someones loved ones.
Thank you for writing this book.........from the heart of a mother.
The reader learns about various congenital heart diseases of children, the symptoms, the physical descriptions, and the outcomes. Mr. Miller explains the procedures very well so no prior knowledge of surgery, medicine, or heart physiology is required.
My favorite part is the race with the Mayo Clinic to perfect the heart-lung machine. The Mayo Clinic not only loses, but loses almost comically. Another favorite part is how the pace-maker was invented. This story along with the heart-lung machine story make this book worth reading.
If you are interested in medicine, surgery, heart problems, medical history, medical technology, or just want to learn, then you will appreciate "King of Hearts."
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The reviewer is the Past-President of the Construction Writers Association, and Publisher of the award-winning construction newsletter "Words from Woody."