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Much has happenned in the last couple years, and much ground has been covered since Woods' first volume. Three years ago the world was one of hype, with many exciting experiences, but little proof of viability. Now everything has changed. Woods examines the many failures as well as the significant successes and draws many lessons which anyone interested in markets can benefit from.
I found several discussions particularly informative: building liquidity, significance of neutrality, and hybrid models, in particular. Woods' discussion of moving exchanges offshore is also very interesting, with a spin not often addressed in the B2B literature. Last, his seven secrets of success revisited is an essential action plan for most technology-centric businesses.
A must read for anyone serious about online exchanges and markets..
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And yes -- I COULD do better! Much better. Rather than "...in intricate detail..." as the Editorial Review says, the head drawings lack detail and are inconsistent from one size to the next. One wonders why the author didn't just reduce his full-size drawings on a copy machine.
The Review also promises "...exact specifications regarding head thickness...", but the book simply lists a "head thickness" for each species without stating how this measurement was taken. Was it from cheek to cheek, bill to back of head, eye to eye -- who knows what "head thickness" means here?
All this adds up to a book masquerading as a valuable waterfowl reference that is, in reality, virtually useless for anyone over the age of five.
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He says e-Marketplaces are best when they are for commodity products (stocks and shares) so "hands up!" those suppliers that want to sell commodity products the same way, forever, as their competitors. Those that raised their hands, go buy this book before you run out of cash. Everyone else, that's the 99% of you, get real.
He says, "B2B exchanges have failed because they simply ran out of cash before they could...integrate with internal systems." They failed cause they did not respect normal competitive behavior. No amount of cash can help that.
He says, "the core service an exchange provides is a centralized marketplace" and yet to make his forecasts show growth, he includes all manner of B2B that has nothing to do with any centralized processes; he includes internet-based transactions flowing directly between partners; he includes private exchanges; though he so nicely excludes EDI - boo hoo.
There are several white papers out on the web that talk about this issue for real e-Marketplaces, and Gartner got it right though the selective Gartner notes included in his book are picked to justify his wrong position. This book is wrong.