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Similarly, in its new incarnation, Brown and Quaal's work, (with author names reversed for this edition), seems in step with the new electronic media landscape: they have fashioned a work in sync with the economic, organizational, regulatory and technological changes of the recent past. Emphasis in management clearly is placed upon management's role and responsibilities in the age of mergers and bottom-line thinking.
This book seeks a larger audience than a typical textbook, presenting a vast collection of research and literature data in footnotes, endnotes, and in separate historical and numerical displays. It would seem most appropriate as a text for advanced college courses emphasizing the radio-TV-cable industries and for which historical context is especially desired. In addition, this book would seem to fill a niche as a solid reference work for scholars and working professionals interested in a comprehensive survey of the field and a balanced philosophical approach to viewing major management issues. The authors represent both the academic prospective (Brown) and the working media professional (Quaal) and at times reflect this point of difference in their treatment of subject matter. For example, they openly disagree on the broad question of who owns the airwaves-broadcasters or the public. The result for the reader is a work that offers engaging and insightful views of relevant issues from alternate perspectives.
This is a big book, broad in its audience target and exhaustive in its treatment of many subjects. Its mass may be its weakness for many teachers and students who want a more streamlined text with fewer historical side trips and quantitative displays. Moreover, I found it disappointing that the chapter on theory did not present wider representation of traditional management theories: the authors favor the alphabet theories such as X, Y, Z, and in so doing perhaps place too much emphasis upon their own V-Theory of managing. One may need to seek out other published sources on management to get a more representative serving of prevailing management theories.
W. Joseph Oliver, Ph.D. Professor of Communication Stephen F. Austin State University Nacogdoches, Texas
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The purpose of writing up religions for role playing games is so that players can use those religions for their characters. Gods should not be "monsters" to fight with, so their combat stats are totally unnecessary.
When you discuss religions, even relgions that are essentially dead, you are discussing people's cultural heritage, and mythology that shapes their world view. It is insulting to write up these religions in a ignorant and wildly inaccurate way. It is even worse when you do this with religions such as Hinduism that millions of people believe in. If they had of written up Yaweh as having 400 hit points and the powers of a 20th level mage, and Jesus as a "Lesser god," with some kind of write up about how he is the god of healing, it would be obvious how strange and offensive this is.
If you want to use historical religions in your campaign, then go to the library and learn about them. If you want to use fictional ones, then make them up. Either way, this book is not useful.
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On the other hand, it's a good book, because it let's a DM see exactly how he/she should write up gods he/she creates. It also is a good referance for learning who the gods are throughout mythology.
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