My best advice for anyone even thinking about buying this book is .... click on and delete the wasteful and useless business concepts this book presents. Hunter and crowd are out of date and way out of touch with sound business reality.

This book is worth adding to your library - while Hunter et al. do not bring a lot of new insights, they do a superior job of integrating concepts with tactics - I like their use of graphics and charts - this book was an easy read - and my copy was dog eared all over the place - a must have for todays Industrial marketing professionals.

I'm not sure I buy into all of this "community" language that seems to have cropped up with the growth of the internet, but I like this book.  What I like is Hunter's very specific treatment of issues like customer retention, account growth, and portfolio management.  Contains tables, worksheets, and case studies.

David Victor presents an interesting story with one major omission which tends to disqualify the book completely.

Blithely assuming that emissions controls can reverse a modest climate change without as much as an attempt to understand the nature of the present climate trend, especially in a perspective giving at least some comprehension of why climate change constantly occurs, the book cooks up a lot or reasoning about nothing.

The cart is solidly before the horse and I suggest other transportation for those interested in the Kyoto conundrum.

For many who favor taking action to control global warming, a book which points out the fatal flaws in the Kyoto Protocol is going to be somewhat unwelcome. However, David Victor makes a very compelling case that the Protocol is unworkable as negotiated. By creating an immensely valuable new financial asset (emissions permits) and a trading system, it opens up problems related to enforcement and monitoring, the protection of property rights under international law, the inclusion of "illiberal" governments with weak legal systems in the regime, and large politically unpalatable (and essentially unearned) transfers of wealth to Russia and Ukraine.

How does the system deal with a government, for example, which pockets its payments for selling emission permits, then pulls out of the regime when it ceases to be profitable? How are additional countries to be brought into the regime without giving them the incentive of very high "worst case" emissions targets? How do you create an asset which is allocated based on statistical data which may be imperfect?

[If anything, Victor is too *optimistic* about the ability to accurately monitor CO2 emissions from fossil fuels. As an example of this one needs only to look at Chinese coal consumption data, which has fallen by a rather implausible amount in the last half-decade, for reasons internal to China having nothing to do with Kyoto. Questionable official data (and the possibility of intentionally skewed data) for developing countries is a real impediment to their future inclusion in any regime.]

Certainly many will criticize Victor's proposed "hybrid" system, which combines elements of emissions trading and taxation, for being even more complex than Kyoto's "cap and trade" system, and for setting an absolute ceiling for permit prices rather than for emissions, but he does make a set of powerful arguments in favor of such a system.

Hopefully, this book will help produce a more informed debate about a very complex, and immensely important, set of issues. This book is clearly a "must read" for anyone interested in global climate change.

I certainly hope David Christian does not expect his readers to consider this book a truthful account. This book dishonors Vietnam veterans by painting an obviously false account of David Christian's war experience. Most of his outrageous stories sound like they came from a B-movie about the Vietnam War. If David Christian wants to be a real war hero he should put away his ego and imagination and publish a truthful account of his war experience so that others can learn from such a tragic war. I would recommend virtually any other book about the Vietnam War.

This book is entertaining, but not very believable. Mr. Christian does not tell a very convincing story. I found the book so ridiculous that I couldn't even finish it. I am sure Mr. Christian was a very good soldier, but he is not a good storyteller. If you have ever read any books by men who told the truth about the war, you will not be able to believe a word Mr. Christian has written. He comes across as being so conceited. Save yourself the time, and go read a truthful account of the Vietnam War. This book seems nothing but a fantasy.

I had not read this book unitl I was lucky enough to meet Mr. Christian. I did not know of him until kids in class started talking about what he was known for. I am from a military family and I am around military people a lot, so I am used to how they are. As I said I knew nothing about him, but when he began to talk I was amazed at his life experiences. If one were to only look at a picture of him with his metals one would see that he lived a lifetime of memories, both good and bad, during his tours of Vietnam. It seems that Mr. Christian has lived a fascinating life and to hear and read about it is amazing. His life sounds almost unreal, but he was really apart of some of the most influential events that have taken place in the last 50 years. Not only was it a pleasure to read this book I felt honored as an American because this world does not have many heroes like Mr. Christian, but maybe the world would be a better place if his dedication and courage were more prevalent in others.

The Lyman Family account is mostly fiction. In an anniversary book Rolling Stone magazine compiled a few years ago, the author relates how his desk was piled high with drugs so that he could finally start writing. What I find fascinating, however, is Mel Lyman's compassion for David Felton. It's the wise man humoring the fool. And if you read the whole article between the lines you can learn a lot. Rather than spend a lot on a beat-up old paperback, though, you could try microfilms of Rolling Stone at your library, I believe it's issues 99 and 100 or thereabouts for the original two-part report. Mel Lyman is one of the most fascinating men of the 20th Century.