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Used price: $24.00
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While strong on the strategic side, PR Visionaries is a bit weaker on the tactical side. I don't hold the editors responsible for this, however, as this is not a how-to manual, per se. For the tactical side, I found Guerrilla PR: Wired by Michael Levine to be a more than adequate resource.
PR Visionaries, as the title says, has the giants of the public relations industry tell you how to get noticed, build a brand, develop and protect a reputation, and how to be effective with key opinion-leaders, including the CEO. While it might be overly dramatic to say the book spills their secrets, PR Visionaries covers the various facets on how to successfully manage a powerful public relations campaign on all levels, one that clearly resonates with key stakeholders and publics.
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List price: $14.95 (that's 30% off!)
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It was only September, but Jen could see it was already turning into a bad school year. Perhaps it was fun for her younger brother, Cody, but having animals cooking, cleaning and doing taxes made it so hard to have any friends. Plus the whole place was top secret! How could she NOT tell even her best friend Sara anything about her family?
Truth is, no children had ever grown up in the kind of family as the Strouds. While their non-human nursemaids took care of them and taught them things no human children had learned, Jen was getting tired of telling other girls that they couldn't visit her at home. Oh, sure, she went to their places, but usually with some animal, watching everything she did. She felt like she was being spied on. It was too much to bear. Jen was deep in gloom as she left school that day. But you are certain to have a smile on your face as you read this amazing tale. The text, by renowned Hollywood scriptwriter Richard Mueller, is illustrated by Dal Chele - known for Scooby Doo, Spiderman, Robocop, The Real Ghostbusters, Fat Albert and The Real Adventures of Johnny Quest, to name just a few!
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List price: $11.95 (that's 20% off!)
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Used price: $66.37
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It seems that the standard text for the study of nucleic acids is that by Saenger. But this text is also strong, to use either side by side with Saenger, or even on its own.
Illustrations are clear (although, no really pretty pictures except at the very end), and the writing is quite fluid and intelligible. This book, however, is not a book for beginners (ie. a person who's never read up on nucleic acids before). There tends to be some presupposition in the knowledge and technical jargon such that I think it would better serve as a reference for more advanced students and scientists.
The authors are recognized in the scientific world as being experts in their field, so it comes as no surprise that the text is full of good information.
Where the book falls short is as follows. The book is not very even in terms of the topics it covers. Another downside is that the book fails to discuss many of the newer experimental methods and discoveries, and in that sense is more out of date than you would like.
A good way to compensate for the two aforementioned problems is to supplement your reading with a text like Saenger, and to keep up to date with the current journal literature (if you're interested in methods, the first place to look is a place like Meth. Enzym.; if you're interested in reviews and other articles, turn to journals like Cell, Nature, Science, PNAS, and Biochemistry. If you're into more specialized stuff, consider these journals: 1)Nucleic Acids Research, and 2)RNA ).
Good luck.
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Used price: $15.00
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List price: $19.95 (that's 30% off!)
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Ambrose clearly has fallen under Ike's cult of personality, and although Ike was a great politician and a compassionate man, he was not a master strategist and many of his decisions cost unnecessary lives in my opinion.
This book trys to capture the sweep of the US involvement in W.W.II. European Theater in one text of similar length to Ambrose's other works. It may be that books thicker than this don't sell well and that is why Ambrose only included the limited material that he did because this book leaves you wanting. It is rich in details about details, but misses other large happenings. In my opinion, it is better to read "D-Day", "Citizen Soldiers", "Band of Brothers" and "A Bridge too Far" and to skip this book altogether.
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To that end, Stephen Ambrose, has marvelously depicted the lives of Eisenhower's men in battle. This book is a complilation of several other books written by Ambrose. Therefore, if you have read the others, you may be disappointed by this book. Nonetheless, for the first time reader of an Ambrose book, I can say that this book needed to be written.
The book ends with the following: "What I think of the GIs more than a half century after their victory was best said by Sgt. Mike Ranney of the 101st: 'In thinking back on the days of Easy Company, I'm treasuring my remark to a grandson who asked, 'Grandpa, were you a hero in the war?' No, I answered, but I served in a company of heroes.' So far as I am concerned, so did they all."
Ambrose has compiled quite a compendium of oral histories and preserved the memories of these soldiers in print. The reader will not be disappointed by Ambrose's casual style because it conveys a sense of brotherhood, of victory. This is no stale tome of history which recites dates and facts ad nauseum. Rather, it is a story of boys becoming men for the defeat of evil. One soldier remarked as he entered a concentration camp and saw the harm and hate down to innocents that "Now I know why I am here."
We should also know why this war was fought. Therefore, read this book, treasure it and pass it on to your children.