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Every chapter in this book starts off with "Real-Life Lessons," "What You Know," and "What You'll Learn." Targeting The Message teaches you how to do such things as create a persuasion platform, conduct research, write a position paper, form query letters, and target print and broadcast media. And just like any good public relations text, this one has a chapter on ethics and legal issues. Also, the "Applications Workbook" section includes useful information from the Associated Press Stylebook, tips on how to improve your basic writing skills, and answer keys. Furthermore, there are case studies to which the reader can apply the chapter concepts and theories.
Targeting the Message proves to be a worthy textbook for my Advanced Public Relations Writing course (Spring 2000). Thompson constantly reminds you, and figuratively drills into your head, that you must consider the receiver when you deliver a message. This uniquely superb book can serve as a guide for any writer, especially the public relations writer. There are many books that teach you how to be a good, a great, and even an incredible public relations writer. But Targeting The Message reminds you of what is really important in message placement: not successfully reaching the media (although this is a good start), but your ability to grab the attention of your target audiences, have tremendous impact on them, and motivate them to take action.
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Like many geniuses Hunter was so far ahead of everyone that he had to wait for them to catch up.
The humor is so funny that it almost impossible not to crack up on every page, even in the midst of terrible personal turmoil Hunter was one funny man.
ONE problem, I wish that there were more letters FROM the people he wrote to over the years. Some of the funniest moments were the letters he received from people over the years. More of those exchanges would have helped and made the book much more interesting. That is why it is not 5 stars. It is still worth reading. Especially if you want to be a writer.
As the years go on the more this book became more interesting. Between following all over this country we follow him to South America were some of his best articles came from. I have read Hell's Angels and The Great Shark Hunt and found this to tie in with those books. Through his consumption of Old Crow and god only knows what else, we see letters to LBJ, various magazine editors, and Mr. Semonin and start to see the Hunter we all know and love to come out. The thing that makes him "likeable" is his blunt honesty, since he calls them as he sees them. He is intelligent and knows a lot about everything. I would recommend this book to anyone who wants to read Thompson!
If anything this book offers a chance to see what makes this amazing mind tick!
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The entire play takes place in Illyria. In the main plot, Orsino is in love with Olivia, who unfortunately does not return his feelings. Viola is shipwrecked on the Illyrian coast, and dressed as a boy, comes to serve in Orsino's court, where she of course falls in love with Orsino. Meanwhile, in Olivia's court, some of her courtiers plan a cruel--but funny--practical joke against her pompous steward Malvolio. There is also a third plot later on involving Viola's twin brother Sebastian, who has been shipwrecked likewise. Naturally things get quite confusing, but, true to Shakespeare's comedic style, everything gets worked out in the end.
This is an enjoyable book to read, and the notes are very helpful. However, it is still better as a performance.
There are four main characters in "Twelfth Night" ; Duke Orsino, Olivia, Viola, and
Sebastian. Duke Orsino who lives in Illyria loves Olivia, so every day he send one of
his servant to Olivia's house for proposal of marriage. However, every time Olivia
refuses his proposal for the reason that she lost her brother before long, so she is now
in big sorrow and can not love anyone. One day, Viola comes into Illyria. She and her
twin brother Sebastian are separated in a shipwreck and they are rescued by two
different people in two different place, so they think the other one is dead each other.
Viola disguise as a man and become a servant of Duke Orsino, and then she fall in
love with Duke Orsino. But, Duke Orsino loves Olivia and he send Viola whose new
name as a man is "Cesario" to Olivia for proposal. Unexpectedly, Olivia fall in love with
Cesario!! Therefore, love triangle is formed. In the latter scene, Sebastian also come into
Illyria, so the confusion getting worse. However, in the end, all misunderstandings are
solved and Cesario become Viola, so the four main characters find their love.
There are also four supporting characters in "Twelfth Night" ; Clown, Sir Toby Belch,
Malvolio, and Sir Andrew Aguecheek. They make the readers laugh through their funny
behaviors and comments in subplot.
"Twelfth Night" is very funny story and enjoyable book, so I recommend you.
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This book is chock full of information and recipes pertaining to the past 130 years. It has trivia, origins of liquors and pictures as well as history of drinks that are famous today.
Examples include: did you know that Absinthe was eventually replaced with what we use nowadays called Bitters? Also has origins of liquors (you know "Eau-De-Vie"? No, I didn't, but if you don't either it's the pear-in-the-bottle liquor -- they literally fasten the bottle to the pears before they get too big and the pear grows inside the bottle.)
If you're looking for a guide to help you make that "time period" party just right, this is the one for you. Tells you how to stock your bar properly, glasses to use and drinks for special occasions, such as Wassail for Christmas and tropical drinks from the 40s. You name an ingredient -- they've got a drink for it.
If you're not a social drinker, this pretty much makes a good read. I've literally curled up in bed just browsing the information aside from the recipes.
A must have for the serious bartender-wannabe for authentic drinks and history.
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This is one of several books with a more positive slant on ADD/ADHD, with others by Thom Hartmann and Lynn Weiss also viewing ADD without the pathologization you see in writings of folks like Russell Barkley.
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With Thompson in the lists, I think we Americans can hold our own with intellectuals the world over.
The texts function in the book very much the way an archetypal storyline does in Luhrmann's films -- as a structural anchor for a great whirl of pop references and images that have no temporal relationship to one another but are perceived to occupy the same ideational space. When this strategy works, the results are exhilarating.
Thompson's focus is the living interaction of consciousness and communicative form -- the way in which a consensual instrument of communication serves as the performance of tacit assumptions about what it means to be human. Influenced in this enterprise by the theories of Marshall McLuhan, Thompson demonstrates in diverse communicative fields -- art, literature, religion, myth, history, archaeology, poetry, pop imagery -- how new possibilities for meaning take hold in a culture, relegating displaced forms to folk art, and setting in motion fundamentalist movements in which the frankly archaic returns nativistically, a vocabulary wielded by those disenfranchised by the process of ideational change.
Thompson has been taken to task, in this respect, for the so-called Whig fallacy of history -- that is, for treating past social orders as though they'd been groping along, step by step, to reach our own point of conscious development. But these reviewers are equally irritated by Thompson's multidimensional approach to his subject, regarding it as a rejection of western narrative convention.
It seems to me that the book's structure is more profitably understood as a deliberate reflection of the thesis that Thompson is advancing: that all variants of a conscious perspective exist at once as performances of that perspective, whether or not they served to reflect or influence the society in which they found expression. This thematic consistency both unifies the material and allows for expansive variation, much as an ostinato binds a musical composition while allowing for constantly changing contrapuntal parts.
Although some of his ideas are certainly familiar from post-modern theory, Thompson rejects the nihilism and political utilitarianism that so often attend a deconstructionist perspective on great literature. He appeals, rather, to the reader's imagination, that intermediate psychological ground between matter and spirit, where language serves as a form of currency: a means of exchange between the sensorium and dimensions that lie beyond its direct perceptual acquisition.
This felicitous analogy allows Thompson to introduce the evidence of texts that are not usually understood to have relevance in a technologically oriented society. Like a marriage contract, whose value is not in its material existence as a piece of paper, some texts operate as a "consensual instrument," allowing, as Thompson puts it, a domain of meaning to come into play.
Like Thompson's other books, this one is not an easy read. It's in the business of limning texts as performances of the worldview in which they were generated, determined not only by culture but by gender and adaptive context. And it attempts, by its very form, to invoke as well as to describe what Thompson calls a hermeneutic of the imagination.
Understanding our current state of cultural organization as a bifurcation point, a time in which the traditional forms of literate civilization are undergoing an electronic meltdown, Thompson regards the present communicative medium as the concrete performance of a state of consciousness that is collective rather than individual. Our consensual vocabulary for understanding this evolution, however, is unremittingly technological, which has paved the way for immense corporate interests to define the emerging global landscape. Spirituality, accordingly, is devolving into archaic personal cosmologies.
"Coming into Being" is an attempt to jump, feet first, into that perceived breach between science and mysticism, between abstract scholarship and embodied folk wisdom, between self and Other, between being and Being, in order to celebrate the many textual images, both ancient and contemporary, of their potential integration. I loved this book -- even its recapitulation of "The Time Falling Bodies Take To Light" as though it were a text like any other, important for its ideas and images and not because Thompson happened to write it.