One of the best marketing books i've read! The authors do bridge the knowing-doing gap. Most books focuse on the strategic plan of marketing or on a specific area or buzzword, forgetting the everyday work. This team managed, with excelence to convey a lot of practical knowledge with solid theoretical foundations, this makes this book a pearl that is accessible to those not having solid foundations, minimizing the risk associated with the implementation of apparently linear concepts. For those more experienced, the cristal clarity of the presentation and some of the long forgotten perpectives will be extremely interesting. In a sentene: fit for both the neofit and the tried and tested. Excelent work - 9 points on a 0 to 10 scale.

This is a great new approach to determining the impact of information on the outcomes of military combat. The results of this work are well presented, allowing the reader to understand how the theory can be applied outside the example scenarios presented.

This publication is a must have for anyone dealing with pest of native conifers of California! It is the perfect size to carry in the field while looking at the health of your trees as it fits into your vest or pocket. The photos are excellent, and the guide is one that most anyone can use to determine just what is wrong with your conifers.

With the current catastrophic pest outbreaks in Southern California this is a book that everyone living in the forested areas should purchase, read, and follow up with the other references. It lists which agencies are involved and how to contact them.

A long overdue publication!

Brian Barrette, Staff Chief
California Department of Forestry and Fire Protection
Retired

Surprising and Great Book !! I am waiting 2nd edition of this great book for 4 years . I have enjoyed Chapter of Historical Perspective very much . And I am sure this is one of good textbook in this new,special field . Very warm regards .

This book is a must-have for the professor of mathematics. My Dad, Joe Sharp, and my uncle Jack Sharp, with their Auburn buddy Phillip Bean worked for years and years on this book, and their effort, as the reader will see, was very much worth the time they spent.

Matt Mulcahy (WTVH5 News Anchor, Syracuse) sent me (publisher) an e-mail in which he said "...you're opening my eyes to history that I might not otherwise see."

Designed for use in both an instrumental methods course as well as woodwind, percussion & brass techniques courses. Newer edition will include strings and expansion of first 7 chapters.

This book is a must have for anyone interested in Terry's Texas Rangers (8th Texas Cavalry). It contains three rare first person accounts of the Ranger's activities during the Civil War including the diary of Ephraim Dodd who was unjustly hung as a spy by Federal troops. There are also several photos and an excellent introduction by Thomas Cutrer. I highly recommend it.

I'm reading this book in Chinese,I love it! Our teachers never told me about it, they just teached us what is 'right'.

Excellent intro to politics text. I highly recommend it for a classroom or for anyone really who wants to sit down with a plain-spoken piece to get you to understand our government. Whether it is for someone with little knowledge as to who this vast bureaucracy works, or for someone with a fairly good knowledge of it all - I don't think it will disappoint.
I think what I appreciated the most was the honesty that the text was written. The authors also included a good amount of humor to emphasize the point (in cartoon, comic, Top 10 List, etc), in order to keep a reader interested.
I think this text is also a good reference as well, as there are numerous court cases and explicit examples of gov't at work - that if you are ever at a loss for "what was it that happened?" or "what does that term mean?" Things are extremely easy to find and be referred to.
Good works.

Kleppner is the one name I think when I'm in a doubt regarding any stage of the advertising procedure. The book is not extremely intensive, but explains in a precise way each stage. It might be too USA oriented, but works fine for international students. Surely a must in every student's library.

Kleppner's Advertising Procedur