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Well, it has.
Products and services are two different business animals, and these authors FINALLY call a spade a spade and then deal with the consequences. While many of the approaches between new product development and new service development are deceptively similar, the authors point to some key differences that substantially affect results.
They answer questions like: When do you solicit customer input? How can reengineering save money but kill a service your company offers? Why are company new service brainstorming sessions ineffective? The answers seem intuitive - but only after you've read it.
It also gives you some talking points about why "Being better" can trap your company as an also-ran. I winced during and after taking their survey.
The part of reading this book that wasn't fun was realizing the work I needed to do in my company. The fun part was knowing I now have a map to get there. I found the book readable and useful, and I've already made changes based on its recommendations.
Terrill and Middlebrooks provide scores of frameworks and client examples that provide a literal How-To roadmap for anyone serious about growing their company -- in an extremely profitable way.
I found especially insightful the authors perspectives on how to fill the financial growth gap that most companies find to be the most challenging part of their longer term strategy. From new product development to segmentation to positioning and branding to communications, Terrill and Middlebrooks basically give you an MBA in a book.
I have to admit I have borrowed their concepts fairly liberally since I read this book as it serves only to provide my clients (as well as my company) with the best possible solutions to their growth challenges.
Thanks guys for taking the seminal thinking that already exists in the services sector several steps further.
Bravo!
Having spent the last 13 years in the services sector and constantly searching for new ways to serve my clients better, I finally found the book that teaches you how to "be the best that you can be."
Middlebrooks and Terrill provide scores of frameworks and examples from their vast experiences to lead the reader from point a to point b. Borrowing lessons learned from Fortune 10 companies to $20 million business to business specialty companies, I truly felt like I received a second MBA--for a lot less money.
The best insights I received from their book was tied to how to help my clients fill that strategic anomaly called the revenue and profit growth gap. This book helped me better understand not only how to help my clients (as well as my company)fill this gap but also the variety of approaches I have at my disposal to help them achieve their longer term plans.
From new product development to segmentation to branding and positioning to communications, this book is definitely an invaluable resource and a definitive how-to guidebook.
I am a better business leader and my clients will be better served as a result of reading this landmark book.
Thanks guys for providing me with an incredible roadmap for future success.
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Now, just let me say, I LOVE THIS SERIES! I especially love the character of Taliesin. He is my favorite from all of Morrison's books and possibly from any others I have ever read. His voice is exceptionally distinctive in the telling and very consistent. He is a very unassuming character, terrified out of his wits most of the time and sure that everyone knows it, yet is completely honest about this fact. I love the style of these books too. The prose is perhaps a bit cumbersome when you first begin reading but it is defiantly an epic tale, every event fraught with dan from now 'till nevermass, and all the characters with the seeds of greatness in them, Arthur most of all. I love this particular universe because it is so imaginative, Celtic legend mixed with sciencficiton in a successful blending.
Now, the Kirkus reviewer has a point when he says that Patricia Kennealy-Morrison has a "general air of self-importance". He hits the nail right on the head. She is continually prating on the virtues of the Kelts. How they are so much more evolved than "other societies I could name" in that they have magical arts, no rape, varying marriage laws, and women are considered equals. It is an attitude hard to avoid throughout her books, but this is the only detraction I will make and, you will admit, not a very serious one.
If you have read the Copper Crown and its counterparts you will be intrigued when you discover that the writing style is completely different from the first triology. This is writen in first rather than third person. It is rare that an author has such talent as to switch styles. The style change means that you will never tire of the Keltiad. Instead of boresdom you will find love for the lore as past history links all the books together.
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And, of course, the Friedberg numbering scheme is the standard method of referencing notes among collectors and dealers alike.
It should be noted however, that the values given for the notes are very rough approximations (very conservative). This is especially true for the UNC grade(MS60-64). There are no values for GEM notes (MS65+).
If you're looking for a comprehensive note reference with ball park values, this book is for you.
There aren't many anecdotes or interesting bits of trivia, but as a guide and catalog it is top notch.
Not everything S. writes about in this book (or for that matter any of his other books) is relevant or interesting or correct - you may want to skip his physical theory of colors, for example. But the reader does get a sense of the range and brilliance of his multilingual mind. Many of his thoughts are timeless and true everywhere in the world.
S. caught my attention not because I'm interested in philosophy generally - I most certainly am not - but rather because he was one of Einstein's heroes, and Einstein is one of mine. Einstein loved to quote him, and apparently had his picture hanging in his office.
Interestingly, Hitler also counted S. as his hero. The only book he took to the front as a soldier in the First World War was Schopenhauer's masterpiece, and later as Fuehrer he quoted S. in long, rambling paragraphs in his own table talk. One wouldn't normally expect much in common between the greatest mind who ever lived and this anti-intellectual warmonger. Hitler was an antisemite, so perhaps that's one reason why he was attracted to S. But S. was most liberal and generous in his misanthropic hatreds - one doesn't find him discriminate for or against any particular group. Perhaps Hitler didn't know about the far more damning things S. had to say about Germans?
S. influenced many philosophers, such as Nietzsche and Wittgenstein, but I'm not familiar enough with philosophy to elaborate on this point. He also inspired many other creative minds who were not actually philosophers: Richard Wagner (a fanatical devotee to S. and to whom Hitler was also a fanatical devotee), Leo Tolstoy, Thomas Mann, Sir Winston Churchill (mentioned S. in his autobiography My Early Life), and the quantum physicist Erwin Schroedinger, among numerous others. (Notice that the last three were Nobel prizewinners?) Even the sharp-tongued and critical Wolfgang Pauli (another Nobel physicist) took him seriously. If you want to know why S. was so influential, then this is a good place to start. Parerga is easier to read than his other books, with the exception of his two essays on morality. Try to get Vol. I as well, but if you must choose, get Vol. II - it's longer and has a good index, and a good index is always useful in any book.
Start with Parerga; then after you're familiar with his philosophy, move on to his main work. But don't forget his Essay on the Freedom on the Will - which stands alone as a real masterpiece in all philosophy, even more outstanding than his other works.
Originally published in 1851, these essays created an explosion of interest in Schopenhauer when they were reviewed in England the following year, so Schopenhauer, who died at the age of 72 in 1860 enjoyed the pleasure of recognition in his old age.
Aside from his historical importance (which takes many, many forms) Schopenhauer in these essays is indispensable for anyone who wants to understand philosophy because:
He provides brief and generally accepted analyses of western philosophy from Plato to his own time,
He integrates Eastern philosophy into his own system, and into his analysis (the first major philosopher to do so),
He cross references all of his ideas to a vast corpus of literature (which in this version are all cross referenced and translated),
He is, practically alone among the great philosophers, a GREAT WRITER, by which I mean that he is simple, direct, and writes with sometimes great poetic imagery and also savage irony and wit (Hegel and his followers, people who abuse animals, feminists, or those who abuse the Judaeo-Christian tradition for hypocritical purposes get very rough treatment from Schopenhauer.)
He offers -- in his essays on writing and style -- a veritable manual of how to write well which frankly anyone who writes should consult. He also punctures with brutal humor the journalists and philosophers who destroyed the German language
for pecuniary purposes: all these comments can be carried over whole to the PC and "post-modernist" wars of our own time.
He is practically encyclopedic: virtually every intellectual current of the first half of the 19th Century is discussed in detail, from spiritualism to slavery (Schopenhauer wasn't sure of the first, but was strongly opposed to the second.)
He offers an actual study on how to live a better life, in the "Wisdom of Life" (Aphorismen zum Lebensweisheit), which is a better guide to living well than any other such guide that have been churned out regularly for the past several decades.
Criticism: Yes, Schopenhauer also puts down women, also occasionally non-whites and Jews. Then again, he is most savage with Anglican parsons and people in general, so accusations of racism, etc. simply don't add up to much. He was a misanthrope: no doubt. And he had a terrifically amusing way of expressing it.
A further plus: These Eric Payne translations were originally published in 1974 by Oxford in hardback, with some remainders given a boring cyan colored soft cover in the late '70's. The paper used then was very heavy, and stiffened and browned in a big hurry. This has been reprinted on lighter paper, acid free, and is a much more pleasing set. Volume 2 is the only one available right now, Volume 1 should be out by Christmas: get them while you can!
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He was schooled early on in European culture by his geneologically ambitious mother, who seemed to spend a great deal of her later years seeking family links, often specious, to European Royalty. He also developed an interest in magic which stayed with him for the majority of his life.
Chick Austin went from indifferent Harvard Student to the director of the Wadsworth Athenium in Hartford in something like 5 years. He brought a great deal of vigor to this, staging the first Baroque (when this art period was unpopular), Picasso, and Dali shows. He also staged Gertrude Stein's opera, Four Saints in Three Acts." All of this was a bit too much for dear old Hartford, who were alternately charmed and shocked by their young art director. Previously the museum had been noted for its collection of colonial furniture, after such an abrupt change it is not too difficult to imagine why. In the process, Austin managed to acquire a large number of Old Masters and Modern works. One of the five Caravaggios in the United States was bought for the museum by Austin toward the end of his tenure.
Austin's other great achievement was the Ringling Museum in Florida. The former Circus tycoon had amassed a large collection of Baroque Art in Florida. Austin not only managed to save many of the paintings from exposure to the elements, but add significantly to the hopdings of the museum by acquiring an 18th century Italian theatre.
Predictably, Austin's efforts brought him into conflict with a variety of old fuddie duddies, from trustees, state legislatures and hack journalists. The unique artistic vision of these cretins is unlikely to be celebrated anytime soon.
While Hartford and the steate of Florida haved physical evidence of Austin's efforts, the entire museum going public has cause to likewise be grateful. With Chick Austin's museums became far less stuffy places,at least in the right hands.
This book is written by the director of the Austin House in Hartford and as such it is likely to the be the most authoritative for years to come.
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