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Unlike most businesss books that say in 300 pages what can be said in 3, this book delivers its message clearly and concisely.
It offers many "best practices" learned from direct client experience that can be used immediately in companies. Colored with examples, and punctuated throughout with tidbits of wisdom.
A must buy!
Readers may use these as foundation point for implementing best practises in their own companies. Different companies have different situations.
These ideas motivate one to perform well, often to surge ahead of the competition. Gives you the adrenaline pump to come out with the best.
The importance of value-chain is emphasized by quoting examples of companies such as Lexus which managed continuity of service despite problems in plants of its suppliers.
Readers have to be cautioned that this book is not a panacea to customer-service problems.
Customer Service is not a mere toll-free number. A reader will realise this and much more by reading this book.
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Arthur gets stuck with a hard teacher. The teacher starts out tough on the students, assigning homework right away. Arthur isn't very confident in himself and isn't used to the work and extra effort that he has to give to 3rd grade. With all of his hard work he actually gets awarded with something even better...and by reading this book you'll be sure to find out!
Arthur is my favorite character in this particular Arthur book. He isn't very confident in himself, but we all relate to that. And in the end we sometimes get surprised by unexpected turns.
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The book suffers from several problems :
- The book is a hard reading - Waite's style is obfuscated, which makes the non-trivial material harder to understand.
- Waite doesnt tell the whole truth, and not even half of it, not to mention the inclusion of misinformation. Examples include unexplained symbols (symbols on charioteer's belt, the fool's clothings, and many others), desciption of the emptress being 'virgo intacta', etc.
- Some of the cards' descriptions contradict, or at least appear to contradict, the pictures on the cards.
- Waite borrows a lot from earlier writers, but then goes on to pass criticism on his sources and belittles them.
So the book has to be read very carefuly, criticaly, and with a lot of patience. And those who do so *will* gain - the book is better than many of the instant tarot reading guides, giving truer and deeper information from the horse's mouth.
I suggest people to read this book, but *not* as the first book on the deck, and preferably along with other material (e.g. books about the golden dawn, tarot history, or symbolism).
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That being said, I'm sure these cards are faithful to the original plates, they are reproductions of. Also when I had tried to purchase these cards in a store they were nearly twice as expensive as they are here online.
Considering that, even with my disappointment they are a good deal.
I purchased these cards even though my favorite set is the Morgan-Greer deck. The Morgan-Greer deck has beautiful rich colors and full card illustrations. However, the Rider-Waite deck is one of the card sets available in the Tarot magic computer program I have. The Morgan-Greer is not. This computer program helps you learn Tarot, as well a providing readings from many sets and spreads. Of the sets on the Tarot Magic program, the Rider Waite deck illustrations more closely matches the Morgan Greer than the other decks do. I wanted to learn Tarot somewhat consistently. Also many Tarot books use the Rider-Waite deck as well. It is a handy reference deck to have.
The same is true of the Rider Deck. As noted in other reviews, there are quite literally hundreds of decks ranging from everything from baseball to vampires to dragons to unicorns. Many people collect Tarot cards, but most everyone starts here with the Rider Deck. Indeed, of the hundreds of books published on the Tarot, almost every book I've seen for the beginner to the advanced uses the Rider deck as an example. Most decks are based in the symbolism of the Rider deck as well and if they don't work as well, it's because they've glossed over the symbolism so pivotal in the Rider.
Why, then has the Rider not only survived but evolved to be an archetype of the tarot itself? I think because it speaks to us and it's the easiest to understand even at a quick glance. The symbolism is so strong that the beginner can easily remember what any given card represents (no mean feat when there are 72 cards to remember and read!) The symbolism is also so detailed and deep that the advanced caster is always able to find deeper meaning, make more and more connections between cards during a casting.
Drawn almost like an illuminated manuscript in solid colors with clear, black outlines before the age of airbrush or computer 3D rendering, there is something timeless about it that connects us to it's rich and deep history. It's not flashy or zippy, but yet it's imagery is everywhere if we choose to look for it (didn't Led Zepplin even put the tarot of The Hermit on one of their album covers??)
While there's certainly nothing wrong with exploring other decks, the Rider-Waite is the perfect place for the beginner, ESPECIALLY because any good book on the tarot will use this very deck to explain the symbolism of the cards. Learn on the Rider, become proficient at it, then, if you like, branch out into something different like Egyptian tarot or the Halloween tarot (my other favorite for it's playful holiday symbolism). Beginning with a different deck and working with it right away will not be as satisfying or as easy to understand as the Rider. Like great art, it's timeless because it resonates with us in deep and profound ways. It may not have been the first, but in many ways, it may well be the BEST.
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Overall, I liked this book and I could make a nice site. It is easily understood by youger people as well, I was only 13.
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The two drawbacks I see in this deck are :
- The little white book isnt the same size as in the miniature deck (which is rather small).
- The cardbox isnt glued well and is a bit larger than the cards, so it's ruined quickly.
First, the deck in a box (and, at least in Israel, it's a bit hard to find a reasonable sized tarot box) is not easy to carry - it's a bit too big.
Second, many people find the cards a bit too big to be easily shuffle, especially women - there's a reason for regular playing cards being smaller than regular tarot cards.
And yes, I know there's a tradeoff between card size and details, which is why I prefer to use the regular size deck at home, but when I take the deck with me the combination wins.