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This game does tend to drag with its role to hit/role to dodge rules, but it is more believable then any other game I have seen or played. The setting for Cyber Punk is OURT world, with OUR history. It is science fiction. We can look at our own lives, make few changes to the timeline, and see that it IS possible. In reality, these things would never happen, but in the game, it is easier for us to adapt to this new world because it is so close to our own. Realy, what has changed? The world has met a sort of anarchy, like in Mad Max. The government is now run by Corporations. Bionics are common enough that you see people with mettle limbs on a regular basis. This world is more real then any other I have seen, and this makes more believable. Since it is more believable it becomes easier to enter your charactor and enjoy the game.
If I had to rate all the games I have played, I would put this on tope, even with its long combat and ineffectiveness with machine guns.
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As Zac once Said: "'Peace, Love, Happiness, and Bullet-Proof Marshmellows!!"
P.S. This book rocked!!!! It also had funny stories about Zac and his bros!
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It's hard to go wrong with such a compelling story to tell and Lewis doesn't dissapoint. With the help of co-author Michael D'Orso, we learn not only of one person's participation in the Civil Rights' Movement, but gain insight into the Movement as a whole.
Lewis is vastly under appreciated by Americans today. Hopefully Waking With the Wind will help future generations appreciate John Lewis, an American hero.
This book is an essential reading for any company looking to ensure corporate privacy online. The authors, Erbschloe and Vacca, do an excellent job of providing a step-by-step guide to safeguarding customers' personal information and company secrets through the development of an enterprise privacy plan.
Erbschloe and Vacca, two of today's security thought leaders distinguish between privacy and security and the importance of understanding the differences at all levels of the organization.
Chapters two and three discuss privacy issues and sight specific cases that have occurred over the years. The chapters go on to point out how technology continues to change but the protection laws governing technology use are vague and difficult to interpret. The authors recommend seeking "on going legal counsel" for your business as the use of ebusiness continues to grow with an estimated 165 million users of the Internet in the U.S. in 2003.
Chapters 4 through 8 break down the steps necessary for developing and implementing enterprise privacy plan and incorporated these steps into four major phases.
Phase One:Organizing and research Phase Two:Conducting privacy -needs audit Phase Three:Developing polices and plans Phase Four:Implementing the plan
The authors do point out that the major challenge to any organization trying to implement an enterprise privacy plan is --working through the process of consensus building among departments and managers in the enterprise.
Moving on to the rest of the book, the chapters deal with managing, protecting, and measuring the success of your enterprise privacy plan. Checklists throughout these chapters list key areas and specific tasks that should not be overlooked. Long-term management challenges fall into modifying and evolving the enterprise privacy plan as privacy laws and policies change and as information technology solutions evolve.
All told, I think the book provides a great set of clear guidelines for ensuring a successful privacy plan; it's implementation and monitoring. Get your privacy planning efforts moving ahead by following this step-by-step format.
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As with most of these books, it is not a substitute for your local expert. However, they even had advice on picking an expert that steered my away from the "big mall pet stores" to a smaller store where I found a truly knowlegable professional. I know my tank will be a success.
I am truly impressed. This so-called beginner's book scarcely rates that category; this is the very sort of information that beginners REALLY need but oh-so rarely ever get until it is too late. Moreover, it is presented in a form that beginners can understand and digest with ease. Truly a gem, and destined to be a classic.
The checklists, the explanations which make the complex simple, the techniques, the wonderful illustrations, the tips & tricks, the lists of common mistakes to avoid, ( and which species to avoid ) and the truly useful advice make this book very complete. It's 140+ pages are chocked full of good information without a lot of "fluff"; it's truly "all-meat, no filler!"
If I had to recommend just ONE book for the beginning marine hobbyist, I think that this would be the one. I even recommend it highly to intermediate hobbyists. While it doesn't cover every single aspect of the marine hobby, ( not that any one book, or even any given dozen ever books could ) it aptly covers the most important things, and most importantly, it covers them in a way which will make it the most useful to it's target audience...
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DeRosa knows his stuff and his research is exhaustive. I would have to liked to have seen more storyboard to script comparisons and comments from other writers and directors but that probably would have changed the scope of the book (and the focus). Without tarnishing Hitch's reputation, Writing With Hitchcock makes a strong case for the importance of Hayes contribution to Hitch's film.
After they had a falling out Hitch would frequently dismiss Hayes contributions to his films in print( such as in Truffaut's interview with Hitchcock. Hitch was generally pretty good about recognizing the importance of his collaborators)
Luckily that bitterness can't color the fine work of these well matched collaborators. This book along (with the inteviews Hayes granted for the DVD editions of their four films) finally puts it all into perspective. It also allows one to celebrate the great art and entertainment of Hitch and Hayes.
In "Writing With Hitchcock", Steven DeRosa gives Hayes his long overdue credit. Hayes' contributions to each of the films are described in detail, as are the steps taken by the censors to reign things in - to protect audiences from the idea that Cary Grant and Grace Kelly would have premarital relations, or that Jimmy Stewart and Doris Day's boy was kidnapped, are just a couple of examples! Each film is gone over in detail from the writing phase to release, and the reader is given a chance to see the relationship between the writer and director blossom, and then die.
There are lots of anecdotes and a summarizing of both Hitchcock and Hayes' careers after they parted which is very illuminating, especially the potential sequel to Rear Window that Hayes worked on that would have been far more interesting than the Chris Reeve tv version. The final chapter is an analysis of each of the screenplays, and this was especially interesting to me as an aspiring screenwriter. Well worth the price of admission! I only wish it was in hardcover.
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If you want to learn about today's brand-building challenges, other books handle that subject much better. If you want to learn about how the Wedgwood, H.J. Heinz, Marshall Field, Estee Lauder, Starbucks, and Dell businesses got started, this is your book. The material is handled much like historical fiction (except the facts are meticulously gathered and documented), and you will find the going easy and pleasant.
If you like Horatio Alger stories, you will find those here as well. I suspect that exhausted entrepreneurs on long plane trips where their computer batteries have run out will find this book helpful in recharging their personal batteries. As Winston Churchill once said, "Never give up." That's the key lesson here. Through trial and error, these entrepreneurs kept trying until they found formulas that worked.
The choice of examples is a little flawed. Five are consumer branding examples and only one is a business example (Dell). Of the consumer branding examples, you will find that most are about selling to the higher income people. That gets a little repetitive.
The explanation of the examples is also incomplete. Considering that this is a business book, there is relatively little financial information other than annual sales and occasional asset turnover ratios. Qualitative example are helpful, but they are more helpful with more pinning down. For example, when you see the profit margins that Wedgwood had, that explains a lot about why the company could afford such lavish promotions. Without similar information on Heinz, you wonder why he was so successful in making sales but went bankrupt. Presumably, he had low margins.
The photographs and maps in the book are a plus, and I enjoyed them very much. The book was printed on such high quality paper (similar to that used for diplomas) that the images are on the same paper as the text. This permits the book to have many more illustrations than similar-sized business books.
The point about earning trust in the book is easily explained. At the time when these entrepreneurs were getting started, their largest competitors usually provided poor quality products, sometimes had inappropriate brand images, often failed to offer decent guarantees, and typically acted in self-serving ways. Earning trust isn't too hard if others are scoundrels or incompetent. Above all, these entrepreneurs stood for decent human values, and got that point across in one-to-one situations. I'm not sure that point comes out clearly enough, even though it is certainly present in each example.
Those who think the Internet age is unique will find the comparisons to the beginning of the Industrial Revolution in England and the transportation improvements in the United States to be valuable contrasts. But each age brings its unique changes. Entrepreneurs should seek to grasp those changes, but also see what others have missed. I think that the Starbucks concept could have been successfully innovated in the late 1950s. It's just that no one did it then.
After you finish enjoying these stories, I suggest that you think about the values that your organization stands for. Are those values presented and delivered in ways that make your organization more trustworthy than any other? How else do you have to be superior in order to establish a burnished brand image?
Be serious about giving people the best you can possibly provide!
Koehn is a perceptive historian and biographer as well as an astute analyst of brand creation, entrepreneurship, and organization-building. She explains how the entrepreneurs in her book were able to understand the economic and social change of their times and anticipate and respond to demand-side shifts. This understanding, she argues convincingly, enabled these entrepreneurs to bring to market products that consumers needed and wanted and to create meaningful, lasting connections with consumers through their brands. Koehn also focuses on the importance of these entrepreneurs as organization builders who understood that their success depended on developing organizational capabilities that supported their products and brands. Her book is very well-researched throughout, and uses primary archival documents extensively in the historical chapters on Josiah Wedgwood, H. J. Heinz, and Marshall Field. Koehn also brings her entrepreneurs and the stories of how each built his or her company and brand to life with her talent as a biographer and historian.
The book's emphasis on drawing lessons from both past and present offers many valuable insights for those interested in coming to a better understanding of brand creation, entrepreneurship and entrepreneurial management, and organization-building. Koehn's emphasis on the demand side of the economy and on entrepreneurs and companies making connections with consumers through the brand distinguishes her book as an important work of business scholarship on brands and entrepreneurship. A lively, interesting, and engaging read, Brand New is also valuable reading for anyone interested in business, economic, or social history or biography of business leaders. I highly recommend it!
It is this holistic approach to the subject of each profile that makes the stories so compelling. Using her command of history, Ms. Koehn outlines the period view of each of the products (pickles to perfume) and vividly draws the reader into the strategy of each of these entrepreneurs' approach to the market and building their brand. It is the power of these stories that gives the brand message such import. All of these people had a great number of competitors in their market niche but their focussed approach to the brand associated with their goods or services is what set them apart.
Ms. Koehn uses some excellent demographic and financial information (indexed to today's dollars) that provide the backdrop for the scale of the success each of these entrepreneurs' achieved. This provides just enough quantitative information to provide texture without clouding the real story in statistics.
As an executive in the software business today, I found a great deal of comfort in the fact that the challenges I face in today's competitive marketplace are not new. In fact, with great courage and resolve, they have been solved again and again in differing but similar ways over centuries.